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Johnny’s ‘I love you’ billboard message goes global (The Royal Gazette)

A total of 18 billboards showing the message have been scattered across London with the help of advertising firm Ocean Outdoor. A further 24 billboards across the UK have also carried the catchphrase in recent months. The artist himself has also sent out around 500 seven-inch stickers with the same logo design to members of the public across the world who have requested them through social media. […]

royalgazette.com
Thu, Sep 10, 2015 at 6:21 AM

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A Look Ahead at OAAA’s Action-Packed Fall (Linkedin)

By Nancy Fletcher, President & CEO at OAAA. It was blunt. Last summer (2014), a design studio pitched itself to ad agency Ogilvy & Mather by putting a billboard message outside O&M headquarters in New York. […]

linkedin.com
Thu, Sep 10, 2015 at 2:57 AM

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Did Dallas get a good deal on digital billboard swap? (Dallas Morning News)

It’s been more than four years since the Dallas City Council agreed to a swap with billboard owners. They could trade three square feet of old sign for one square foot of LED sign to go up along highways in the city. It was a race for permits, since the city agreed to allow only 50 total digital signs. […]

Thu, Sep 10, 2015 at 2:42 AM

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Cineplex Digital Solutions joins Digital Place Based Association (DPAA)

NEW YORK – Cineplex Digital Solutions (“CDS”), the digital signage and experiential media agency of Cineplex Entertainment (“Cineplex”), has joined the DPAA. Canadian-based Cineplex operates one of the most modern and fully digitized motion picture theatre circuits in the world. […]

Wed, Sep 9, 2015 at 4:57 PM

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Brazilians Rewarded for Singing into ATM (DSConnection)

Rock in Rio and Itaú placed a “karaoke box” disguised as an ATM station in the middle of a Rio beach. […]

digitalsignageconnection.com
Wed, Sep 9, 2015 at 9:23 AM

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Controversial review of digital sign manufacturers (Billboard Insider)

What do outdoor companies really think about each of the digital sign manufacturers? Billboard Insider assembled a brain trust of experienced, successful, independent outdoor advertising company owners. Here are their answers, candid, unfiltered and anonymous. […]

Wed, Sep 9, 2015 at 8:50 AM

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How to plan a digital signage network: the devil is in the details (DSConnection)

Planning a digital signage project requires analyzing location, content, software and hardware amongst other things. […]

digitalsignageconnection.com
Wed, Sep 9, 2015 at 8:38 AM

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OOH Campaigns: Celebrating Milestone Anniversaries via Out-of-Home (iHeart Billboards)

Jessica Simpson recently toasted the 10-year anniversary of her wildly successful, eponymous fashion line with an impressive billboard takeover in Times Square (and happily shared it on Instagram): She’s not the only one celebrating a milestone anniversary this year. […]

iheartbillboards.com
Wed, Sep 9, 2015 at 7:56 AM

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Who’s the Dick Behind Those “Dick to Dick” Billboards? (Riverfront Times)

The billboard seems to be an advertisement for being, well, a dick. “Dick to Dick, LLC Executive Consulting. Handing Out Abuse, Getting the Respect Your Title Deserves, That’s the Dick to Dick Way. […]

riverfronttimes.com
Wed, Sep 9, 2015 at 7:36 AM

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Ask the Board: Do all digital signage campaigns need a mobile or social component to be successful? (DSConnection)

Amy Vollet, Vice President, The Integer Group/Dallas: Mobile and/or social components are not required to be successful. However, they have become synonymous with measurement for the digital signage space. The most important question you can ask yourself is "What are we trying to accomplish? […]

digitalsignageconnection.com
Wed, Sep 9, 2015 at 1:32 AM

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HTML and the Future of Digital Signage (rave pubs)

In many ways, signs have changed very little over the past few thousand years. But we are now at the brink of a massive global shift as digital signs become one of the easiest ways to communicate with large numbers of urban residents, commuters and travelers. […]

ravepubs.com
Wed, Sep 9, 2015 at 1:17 AM

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Full agenda for DPAA’s annual Video Everywhere Summit in New York on November 3, 2015 (DPAA)

Highlights Include Programmatic Buying Session, Ted-Type Talks, Shark Tank Tech Tank, Video Agnostic Planning Debate, a Conversation with a 'Mad Woman'. […]

Wed, Sep 9, 2015 at 12:30 AM

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Proxama Rolls Out 4000 Beacon-enabled Taxis Across UK (Mobile Marketing mag)

Proximity marketing firm Proxama has announced a new partnership with Ubiquitous, the UK’s largest provider of taxi advertising, which will see beacon-enabled ads rolled out in taxis in London and other major cities around the UK. […]

mobilemarketingmagazine.com
Tue, Sep 8, 2015 at 8:05 PM

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New In-Store Persuasion Platform Guides Sales and Engages Shoppers (DSConnection)

Beverage and grocery retailers can drive beverage sales and boost shopper engagement with a new digital platform that guides sales at the entrance, in the aisle and at checkout. […]

digitalsignageconnection.com
Tue, Sep 8, 2015 at 8:04 PM

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16:9: Digital Signage Industry Vet Halpin Donates Kidney To Help Widowed Mom

Halpin (right) with friend Schenider. [Photo: Scott Varley / Staff Photographer / LA Daily Breeze]Via the LA Daily Breeze If you have been in this industry for a while, you’ve learned there are many, many good people … and right up there on that list is Sally Halpin. The display industry veteran selflessly donated a kidney this summer to a widowed mom badly in need of a transplant. […]

sixteen-nine.net
Tue, Sep 8, 2015 at 8:01 PM

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