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Tuesday, June 30, 2015 Tue, Jun 30, 2015

Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent (outdoor up 2.9 percent)

Outdoor expenditures rose 2.9 percent in the first quarter. Growth was heavily concentrated in the Top 15 population markets and within this geographic footprint digital signage was a primary driver of higher spending. As we have commented in previous reports, digital inventory gives advertisers more flexibility when purchasing outdoor space and allows operators to earn a higher price. […]

businesswire.com
Tue, Jun 30, 2015 at 12:44 AM

Monday, June 29, 2015 Mon, Jun 29, 2015

Sydney’s Central Railway revamp sells more ads (governmentnews)

Selling ad space on and around the railway network has become big business. Advertising for Sydney Transport is now outsourced to four separate advertising companies: APN Outdoor (Billboard and ‘cross track’), Adshel (Station platforms and concourses, including the ominous sounding‘station domination), Torch Media (train exteriors) and S&J Media Group (train interiors). […]

governmentnews.com.au
Mon, Jun 29, 2015 at 11:29 PM

Saturday, June 27, 2015 Sat, Jun 27, 2015

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