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Public is Saying NO to Hawaii Billboards (Billboard Insider)

When Insider heard the news on the proposed Hawaii Billboards in the New Aloha Stadium Entertainment District, we reached out to JPG Media President, Jean-Paul Gedeon. JPG has operated an OOH business in Hawaii for about 20 years and found their niche focusing on Malls, Supermarkets, Drugstore / Pharmacy, Truckside, Gas Stations and C-Stores. […]

billboardinsider.com
Wed, Jan 31, 2024 at 8:36 AM

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ISE 2024 Impressions: Some Curious Booth Bait (16:9)

I’ve no idea what it was like getting in to ISE 2024 in Barcelona on Day One because I didn’t get to the exhibition ... […]

sixteen-nine.net
Tue, Jan 30, 2024 at 6:36 PM

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Digital signage on display by LG – in the largest booth at ISE 2024

LG Electronics (LG) is showing its digital signage at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its range of displays tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms. […]

LG · Promoted content
Tue, Jan 30, 2024 at 5:29 PM

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JCDecaux’s full-year 2023 revenue up 7.6% to €3,570.0 million, DOOH revenue up 20.8%

Full-Year 2023 revenue:  2023 adjusted revenue up +7.6% to €3,570.0 million 2023 adjusted organic revenue up +8.7% Fourth quarter 2023 adjusted revenue up +9.4% to €1,130.0 million Fourth quarter 2023 adjusted organic revenue up +10.3% Paris, January 25th, 2024 – outdoor advertising company JCDecaux SE (Euronext Paris: DEC), has reported its revenue for the full-year 2023. […]

JCDecaux
Tue, Jan 30, 2024 at 5:28 PM

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MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ

At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? […]

mediapost.com
Tue, Jan 30, 2024 at 5:27 PM

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JCDecaux wins the exclusive advertising concession of Shenzhen Bao’an International Airport in China

Paris, January 30th, 2024 – Outdoor advertising company JCDecaux SE (Euronext Paris: DEC) announces that JCDecaux China has won the exclusive advertising contract with Shenzhen Bao’an International Airport, following a tender. […]

JCDecaux
Tue, Jan 30, 2024 at 5:25 PM

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Independent billboard owners: How to negotiate with a potential private investor (Billboard Insider)

Craig Berry of Stark Capital offers 8 tips for independent operators to consider when negotiating and structuring equity transactions. #1 Secure a commitment first before you draw the capital. If the objective is to use funds for future unidentified acquisitions, have the equity investor commit to an investment without actually calling all of the capital in. […]

billboardinsider.com
Tue, Jan 30, 2024 at 4:30 PM

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Impressions And Lotsa Pix From Last Night’s Industry Mixer In Barcelona (16:9)

The 2024 digital signage industry mixer went off nicely last night in Barcelona – with a packed house and, finally, a tech-driven check-in process. ... […]

sixteen-nine.net
Tue, Jan 30, 2024 at 3:17 AM

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Winners And High Commendations From Last Night’s Global Digital Signage Awards (16:9)

The winners and companies with entries that ALMOST won – getting High Commendations instead – were announced last night for the global Digital Signage ... […]

sixteen-nine.net
Tue, Jan 30, 2024 at 2:56 AM

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ISE 2024: LG unveils its SuperSign Cloud digital signage content management solution (CMS) (AVInteractive)

LG Business Cloud is compatible with a range of LG digital signage devices including microLED displays, commercial TVs, transparent OLED signage and LED displays. The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. […]

avinteractive.com
Mon, Jan 29, 2024 at 3:08 PM

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Sharp NEC to debut ‘zero-watt’ ePaper digital signage at ISE (AVInteractive)

Sharp NEC’s ePaper solution features 13″ and 25″ displays and offers novel energy-efficient digital signage tools for businesses. For the Japanese-based firm, advertisers can substitute paper posters with ePaper digital signage. This allows companies to use static images with continuously updated information at just a fraction of the power consumption of normal digital signage kiosks. […]

avinteractive.com
Mon, Jan 29, 2024 at 3:05 PM

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UK’s Mass Media Outdoor appoints DoohClick as its ad management platform partner

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, London and the South East, the Midlands and the North West. […]

doohclick.com · Promoted content
Mon, Jan 29, 2024 at 2:24 PM

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Hawaii’s ban on billboards may be partially lifted soon (Billboard Insider)

Hawaii has been a state with a ban on billboards, but proposed legislation to allow billboards and other large messaging signs in the New Aloha Stadium Entertainment District (NASED) passed first reading in the state Senate last Wednesday. Senate Bill 3197 would make NASED exempt from long-standing Hawaii state law that prohibits such in most cases. […]

billboardinsider.com
Mon, Jan 29, 2024 at 2:18 PM

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Common terms and conditions for OOH private equity transactions (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. The intent of this article is to outline regularly used terms and conditions often seen when negotiating a private equity transaction. Common Terms and Conditions: Investment Objective – Clearly outlines the purpose of the equity transaction (i.e. […]

billboardinsider.com
Mon, Jan 29, 2024 at 2:13 PM

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Case study: How pharmaceutical company Boehringer Ingelheim achieved a +254% lift in positive brand image with its programmatic DOOH campaign (Broadsign)

Kayla Caticchio. Boehringer Ingelheim, a leading global pharmaceutical company, wanted to boost awareness and sales for its new pet antiparasitic product under the Frontpro brand, Frontpro Antiparasitic. Looking to promote the product and drive in-store traffic to retail stockists, the brand launched a programmatic digital out-of-home (pDOOH) campaign across key cities in Spain. […]

broadsign.com · Promoted content
Mon, Jan 29, 2024 at 12:10 AM

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