By Glen Wilson, MD of Posterscope. The out-of-home (OOH) advertising industry is at an exciting point in its evolution. Decisions being made at the moment could have a huge impact on both the long-term and immediate future of the industry. […]
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Returning pavilions for 2015 included: Audio, Digital Signage, Lighting and Staging, Security, Unified Communications and Collaboration, and the Technologies for Worship Experience. The show also featured an educational aspect with the InfoComm University sessions which included 5,600 participants. […]
AdMobilize revealed yesterday (July 2) its new AdBeacon 2.0, which enables businesses to measure how customers view their advertisements in the real world. The Miami-based company also announced an additional $1.6 million in funding — reaching a total of $4.5 million since its founding in 2012 — to fuel further development of its patent-pending platform. […]
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One such example could be measuring the impact of out of home ads. For instance, measuring the effect on the heart rate of a consumer interacting with an immersive virtual reality ad. The use of biometrics to target advertising could though potentially increase the focus on privacy issues. […]
The struggle has been going on for years. Brick-and-mortar stores have yet to crack the code when it comes to tracking shoppers like their online counterparts. Now, with beacon technology’s ability to not only track in-store visitors, but also send offers to their mobile devices, this segment of the retail industry has gotten a much needed shot in the arm. […]
The use of real-time data to inform, trigger, shape and be the content is the primary theme for the second annual DSrupted conference on disruptive technologies in digital signage and advertising, set for Sept. 16th in Toronto. […]
If you are a digital signage propellerhead and have been looking at the Intel Compute Stick and thinking about running one with Linux on it, it looks like that won’t work so hot. ZDnet reports that a $110 Ubuntu Linux version of the PC on a stick will go on sale next week, at least in the US, but the specs are far less than those of the Windows Compute Stick. […]
JCDecaux SA (Euronext Paris: DEC), a global outdoor advertising company, announced today that following a competitive tender, its subsidiary AFA JCDecaux has been awarded the exclusive Copenhagen’s street furniture contract, for a period of 15 years. […]
The second annual DSrupted conference in Toronto will focus on the use of real-time data to influence digital signage content. […]
Programmatic buying for digital out-of-home (DOOH) advertising has been pioneered in APAC, and is now being exported around the globe. The means of buying OOH media space using programmatic technology has been piloted in Australia for well over a year, and is about to be exported to other parts of the region; plus Europe is also on the roadmap with the launch date there imminent. […]
Revise your playbook when it comes to Out of Home advertising. […]
Around 500 London buses have been equipped with beacon technology to connect consumers with brands in a commercial first. Exterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day. […]
Digital Signage used in restaurants, or Digital Menu Boards, have become a fundamental necessity for any establishment; from fast food joints to fine dining restaurants. As well as being used to display conventional menus and special offers, Digital Menu Boards can also be used for internal communication such as staff training, company announcements and employee updates. […]
