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South Africa: Digital out of home – enter the game-changer (Media Update)

While the rest of the media is having to consider how it can work with digital platforms, it has only enhanced out of home media, so says Jacques du Preez, managing director of Provantage Media Group. You’re driving home from work after an average day at the grindstone. While stuck in traffic you look up at a billboard and see your name on it, together with an image of your dream car. […]

mediaupdate.co.za
Fri, Aug 14, 2015 at 2:20 AM

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Deutsche Telekom sells major German news portal to outdoor ad company Stroer for EUR 300M

Deutsche Telekom on Thursday sold the world‘s biggest German-language web portal, T-Online.de, to the outdoor advertising company Stroeer in a 300-million-euro (333-million-dollar) deal. […]

en.europeonline-magazine.eu
Fri, Aug 14, 2015 at 2:17 AM

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Australia: WA Transport Minister Dean Nalder apologizes for inaccurate statement on billboard safety audits

WA Transport Minister Dean Nalder has been forced to apologise for a statement to Parliament about billboard safety audits, making it the second time in two days he has been forced to correct himself. Mr Nalder told Parliament this week that no safety audits had been conducted on the sites of proposed billboard signs initially approved by the State Government. […]

abc.net.au
Fri, Aug 14, 2015 at 2:12 AM

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MediaPost: Giant IoT Phone Screens Open to Advertising in NY

The public pay phone is getting a facelift to become part of the Internet of Things. The ambitious project to install larger-than-life phones in New York City to provide free, high-speed WiFi to pedestrians is coming to life. […]

mediapost.com
Fri, Aug 14, 2015 at 1:51 AM

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LinkNYC swaps phone booths for free WiFi hotspots with DOOH ads (CNET)

With ad revenue funding the entire LinkNYC initiative over the next 12 years, the city hopes that the digital advertising on the structures themselves will help spur innovation and social equity. […]

cnet.com
Fri, Aug 14, 2015 at 1:49 AM

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invidis: Germany’s OOH media operator Ströer expands into the digital multi-channel media market, acquires Deutsche Telekom’s online portal

Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shareholder of Ströer. […]

invidis.de
Thu, Aug 13, 2015 at 5:29 PM

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Lord Sugar sells Amscreen’s DOOH ad network to Tom Goddard (Campaign Live)

Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor. The deal means DigiCom, Goddard’s outdoor business, will take on responsibility for the sales and marketing for the 3,500 screens currently managed by Amscreen. […]

campaignlive.co.uk
Thu, Aug 13, 2015 at 8:20 AM

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DIY (DOOH it yourself): how to scope out a digital signage network (Output mag)

As digital signage becomes more accepted by marketers and consumers, now may be the perfect time for traditional sign-makers to enter the DOOH space. Exploring any new industry requires clear knowledge of the goal and a plan to achieve it – and this definitely applies here. Digital signage exists to communicate a message to a target audience. […]

outputmagazine.com
Thu, Aug 13, 2015 at 7:59 AM

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Digital Signage Expo Expanding to Chinese DS Community (AVNetwork)

Digital Signage Expo has arranged to work with the Shanghai UBM Sinoexpo International Exhibition Company, Ltd to invite those doing business in Asia, and specifically in the Chinese digital signage community to attend DSE 2016 taking place March 15-17, 2016, at the Las Vegas Convention Center. Ms. […]

Thu, Aug 13, 2015 at 7:55 AM

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16:9: High-end display panel maker Planar Acquired By Chinese LED Firm Leyard

  The blending of LED and display technologies and companies continues. Specialty, high-end display panel maker Planar Systems has been acquired by the Chinese high-end indoor LED firm Leyard Optoelectronic Co., Ltd. The companies have entered into a definitive merger agreement, that would see a U.S. […]

sixteen-nine.net
Thu, Aug 13, 2015 at 7:36 AM

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oOh! debuts Australia’s largest digital full motion billboard

Melbourne’s Bourke Street Mall, a bustling hive of commerce, is set to become home to Australia’s biggest full motion, high resolution digital billboard, bringing a slice of New York’s Times Square to the culture capital. […]

Thu, Aug 13, 2015 at 6:49 AM

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The Drum: Lord Sugar’s DOOH ad network Amscreen changes hands in DigiCom deal

Amscreen, the digital out-of-home (OOH) advertising network, has been sold to Tom Goddarrd’s DigiCom in a complete role-reversal involving the same two parties dating back to 2011. […]

thedrum.com
Thu, Aug 13, 2015 at 2:44 AM

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Installation of the Week: McDonald’s Invests in Digital Signage (DSConnection)

The “Create Your Taste” kiosk campaign offers the option to create the “Burger of Your Dreams” with new gourmet ingredients and a fully customizable ordering screen. […]

digitalsignageconnection.com
Thu, Aug 13, 2015 at 2:14 AM

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Personalized OOH: Precision targeting comes to 20,000 China Post screens (Campaign Asia)

China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features. […]

campaignasia.com
Thu, Aug 13, 2015 at 2:11 AM

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South Africa: Capturing an airport advertising audience

Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why and looks at what is being done to improve this. Those behind airport media have clearly understood the relevance and exploited the benefits presented by out of home (OOH) advertising today. […]

themediaonline.co.za
Wed, Aug 12, 2015 at 7:39 PM

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