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Canadian OOH ad company Rouge Media expands into digital with the launch of 1,000 ad-enabled screens (marketingmag)

Place-based media company Rouge Media is expanding into digital with the launch of 1,000 ad-enabled screens that also offer free mobile charging capabilities. The 22-inch screens are capable of displaying five 15-second ads in a loop. The new network utilizes Rouge Media’s existing locations in beauty salons, resto-bars and college and university campuses. […]

marketingmag.ca
Wed, Jul 15, 2015 at 11:10 PM

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Wendy’s exec: Without great content, technology doesn’t matter (qsrweb)

Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Nick DeCarlo, director of restaurant solutions for The Wendy's Company, said during a panel at this year's Interactive Customer Experience Summit in Chicago. […]

qsrweb.com
Wed, Jul 15, 2015 at 11:06 PM

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16:9: Enplug Shows Off Its Millennial Take On Digital Signage

I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]

sixteen-nine.net
Wed, Jul 15, 2015 at 9:29 AM

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Stephanie Gutnik of digital signage software maker BroadSign interviewed at DSE 2015 (video, 10:25)

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youtube.com
Wed, Jul 15, 2015 at 7:34 AM

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Yahoo is plastering US cities with billboards that are the exact opposite of its previous marketing flop

Yahoo is not letting bad memories deter it from an outdoor marketing blitz. The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets. The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days. […]

businessinsider.com
Wed, Jul 15, 2015 at 1:18 AM

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OOH ad company AllOver Media acquires kiosk ad network Prime Point Media (benzinga)

AllOver Media, Inc. (AOM) is the largest alternative out-of-home advertising platform in the United States. The acquisition of Prime Point Media expands AOM's presences in high visibility kiosk advertising at more than 23,000 urban kiosks nationwide, including 340 military base locations. […]

benzinga.com
Wed, Jul 15, 2015 at 1:12 AM

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Digital Signage Federation: July 29 Hangout to Address NFC, BLE & Beacon Technologies

The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months! […]

Wed, Jul 15, 2015 at 12:54 AM

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TouchTunes Joins Digital Place-Based Advertising Association (DSConnection)

The largest in-venue interactive music and entertainment network in North America has become the latest addition to the trade organization's membership ranks. […]

digitalsignageconnection.com
Tue, Jul 14, 2015 at 1:42 PM

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Cineplex Digital Solutions Helps Renovate Flagship Scotiabank Branch (DSConnection)

Cineplex Digital Solutions installed several large video walls to enhance the customer experience and acquire new customers, targeting young professionals and students that would pass through the branch using the subway line. […]

digitalsignageconnection.com
Tue, Jul 14, 2015 at 8:57 AM

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16:9: Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network

Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]

sixteen-nine.net
Tue, Jul 14, 2015 at 7:13 AM

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16:9: LED Signmaker Watchfire Acquires Digital Signage Software Co Aerva

LED signmaker Watchfire Signs has acquired digital signage software firm Aerva, in a deal that closed early this month. Based in Danville, Illionois – west of Indianapolis and south of Chicago – Watchfire builds large-format outdoor LED boards, servicing everything from media companies to schools and communities. […]

sixteen-nine.net
Tue, Jul 14, 2015 at 6:30 AM

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MediaPost – IoTDaily: Millennials’ Beacon Reach: 38% of Moms, 20% of Women

Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps on their phones, according to a new tally. The key is that the apps the moms have are actively being used for shopping, according to the study by beacon shopping platform InMarket. […]

mediapost.com
Tue, Jul 14, 2015 at 2:09 AM

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Clear Channel: solving the out-the-home advertising effectiveness measurement problem (hottopics)

A central problem within advertising is how to measure out-of-home advertising's effect on consumer habits, an issue Clear Channel CMO Sarah Speake is now ready to tackle. You pass them everyday: some will pique your interest, others you’ll simply ignore; out-of-home advertising can be fickle like that. […]

hottopics.ht
Tue, Jul 14, 2015 at 1:57 AM

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Trends and Opportunities in the New Retail Landscape (zacks)

The retail industry has evolved drastically in accordance with dramatic change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy with numerous shopping mediums, like in-store, online, mobiles, social media and so on, at their disposal to influence their purchasing decision. […]

zacks.com
Tue, Jul 14, 2015 at 1:54 AM

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OAAA Webinar: The Power of Digital Billboards, July 22, 2015

Digital billboards have become part of the OOH landscape in many markets across the US generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard ads standout just as much, if not more than, online and TV ads. […]

Tue, Jul 14, 2015 at 1:54 AM

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