Mauricio Sabogal: The size of the OOH business is $45 billion worldwide. Kinetic has bought 10% of that, which makes us the biggest specialised agency in the world. The main markets are the US, the UK, China and emerging markets such as India. […]
This week, the Outdoor Advertising Association of America reported that out-of-home advertising revenues rose 4.2 percent to $3.84 billion during the first half of 2015 compared with year-ago levels. The second quarter of 2015 was the 21st consecutive quarter of year-over-year growth in ad revenues. […]
The network spans 700 locations and 4,000 screens across Brazil. Top Brazilian digital signage integrator, Digital News TV (DNTV), has announced its use of BroadSign International, LLC’s digital signage software for the deployment and growth of Bob’s. The chain is one of the three largest QSR operations in Brazil. […]
AdMobilize, a new monitoring and tracking technology that measures attention and traffic in stores and for outdoor advertising, is partnering with Verizon* to add 3G connectivity to its outdoor beacons. In July, the Miami-based company announced the second version of its AdBeacon product, a way to measure ad performance in the physical world. […]
Video content production and screen resolution, particularly 4K format, often come up as emerging opportunities in digital signage. The objective of this panel discussion will be to cut through some of the clutter and get to the important questions most signage operators are considering, including: What is 4K and how does it differ from what we see on most screens? […]
Neil Morris, Founder of Grand Visual; Joanne Van der Burgt, President, Ipsos MediaCT; Jim Spaeth, Chief Product Officer; RealityMine. They join the previously announced speakers Michael Trautmann, Co-founder and CEO, thjnk, Germany; Mike Bascom, Director of Marketing, High End Brands, Anheuser-Busch InBev and George Ault, Associate Creative Director, Zulu Alpha Kilo. […]
Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt. The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth. […]
EXPECT to see digital advertising further ingrained into your daily life. OUT-OF-HOME ad operator oOh!Media is furiously expanding its digital operations, bringing to life static billboards on roadsides, at the airport, in shopping centres and even at the pub. This year, the company has rolled out 10 new digital roadside billboards and 320 new digital panels in retail spaces. […]
NEW YORK – The Digital Place Based Advertising Association (DPAA) announced today that Bulzī Media, which operates the world’s first data-driven addressable advertising network for digital out-of-home, has joined the organization. Bulzī Media aggregates digital out-of-home (OOH) audiences through partnerships with various OOH network operators. […]
Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. […]
Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display solutions. […]
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications platform. What does ‘view’ mean? […]
Australia’s largest Out Of Home company, oOh!media, has announced that it has been awarded a long-term contract for 26 of Sydney’s most sought after premium large format faces across its roadside billboard network. […]
APN Outdoor has upgraded its earnings expectations for the second half with chief executive Richard Herring confident the out-of-home advertiser will win ad dollars from traditional media. Shares in the outdoor advertising business surged 12 per cent in morning trade to $3.36, on a day when the broader All Ordinaries Index is down 1.8 per cent. […]
