Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor media. Globally, the future of OOH is sketched in the digital OOH media formats. Enhancing the reach of DOOH then appears to be the logical step to take for the industry. […]
With a specific focus on the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]
Google is joining the BLE (Bluetooth Low Energy) game. Its product is called Eddystone and it’s a new open-source BLE protocol. No surprises This is no news to folks in this market though, as Physical Web and its component UriBeacon from Google have been around for a while (and stirring a lot of attention indeed). […]
Called Adshel Live, the network will comprise of 270 digital screens located across all of Australia’s major metropolitan cities. It will go live in October 2015. […]
NEW DELHI: Delhi Metro tokens would soon be wrapped by micro advertisements, a move aimed at augmenting revenue by tapping the nearly eight-lakh-strong commuter base who use the circular coins. While about 70 per cent commuters travel using smart cards as per Delhi Metro Rail Corporation (DMRC) data, the rest, primarily visitors to the national capital, are dependent on tokens. […]
At Atlanta’s Hatfield-Jackson International Airport, Clear Channel and Monster Media incorporated a device charging station into an interactive kiosk promoting AMC’s new drama series “Humans. […]
Garbage cans may no longer be just for junk. Bigbelly, a Massachusetts-based waste management company, is hoping to turn its trash and recycling bins into wireless hotspots throughout New York City. The project began in downtown Manhattan, where more than 170 of Bigbelly’s solar powered “smart” bins have already been installed. […]
Sales teams at Best Buy confirmed an increase in brand identity and conversion rates. […]
Travelers Notice Digital Billboards with High Levels of Recall. Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. […]
It’s nearly time to swap pool noodles for No. 2 pencils and stash the beach bags in favor of those broken-in backpacks — back-to-school is just around the corner folks. We know you hate when we say that in July, but we’re in media, we like to plan, c’mon, join us! […]
Interpublic-owned out of home specialist agency Rapport is believed to have won the 21st Century Fox OOH account, one of the UK’s biggest at about £12m. The business is currently at Dentsu Aegis agency Posterscope. Rapport has overcome number of problems over the past couple of years, losing CEO Roy Jeans who has set up his own business and the £7m Tesco account to WPP’s Kinetic. […]
/PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) has entered into an agreement with the Metropolitan Transportation Authority (the "MTA") to extend its existing transit contract for providing advertising services throughout the New York City subway system from December 31, 2015 to December 31, 2016, unless earlier terminated by the MTA on or after July 1, 2016. […]
Pondering your next must-see flick? Just look up and check out the nearest can’t-miss outdoor display, because it’s summer blockbuster season baby! Movie studios have splashed their creative across canvases nationwide with attention-grabbing campaigns featuring Hollywood’s box office draws and rom-com specialists. […]
Understanding Where Dollars Are Distributed. By Alexandra Bruell. Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time, according to a new survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau. […]
URBANA — Sheriff Matthew Melvin and the prosecutor’s office have teamed up to place two billboards to help get the word out about the fight against Champaign County’s heroin epidemic. The billboards feature an anonymous hotline number to report heroin dealers and users to the Champaign County Sheriff’s Office. […]
