Raw Feed & Search

Posterscope’s weather-activated ads bring down the barriers to real-time DOOH campaigns (MediaTel)

The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope. You can always tell when summer is here. The sun is (mostly) shining, the beloved flip flops emerge from deep down in the wardrobe, and of course, posters of particular drinks brands that we all associate with summer start appearing. […]

mediatel.co.uk
Mon, Jul 27, 2015 at 11:29 PM

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Canadian electronics retailer The Source goes experiential with digital signage

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signmedia.ca
Mon, Jul 27, 2015 at 11:24 PM

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The Guardian: Is artificial intelligence the next step in OOH advertising?

A partnership of M&C Saatchi, Clear Channel and Posterscope, last week revealed what they dubbed “the world’s first ever artificially intelligent poster campaign”. […]

theguardian.com
Mon, Jul 27, 2015 at 11:20 PM

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Real Digital Media’s CEO Ken Goldberg interviewed at DSE 2015 (video, 9:22)

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youtube.com
Mon, Jul 27, 2015 at 11:02 PM

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Shopper Study Yields Customer and Inventory Insights (DSConnection)

Changes in shopping behavior are driving retailers to adopt integrated information platforms and become data-driven organizations. […]

digitalsignageconnection.com
Mon, Jul 27, 2015 at 10:48 PM

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16:9: Tim Hortons Digital OOH Network Stirs Controversy, Prompts Rethink of Ad Guidelines

Canadian QSR giant Tim Horton’s has run into the problem that has occasionally at just about any venue running third-party advertising as a cost-recovery measure – complaints about the advertisers. […]

sixteen-nine.net
Mon, Jul 27, 2015 at 5:20 PM

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Global OOH media agency Kinetic launches in Russia (M&M Global)

Kinetic, part of WPP’s tenthavenue group, will open in Russia on 1 August. The new office will be headed by new chief executive Ilya Cheredin, who joins from his role as sales and marketing director at Poster Group. […]

Mon, Jul 27, 2015 at 4:41 PM

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APN Outdoor to upgrade and expand digital signage at Sydney Airport (APN Outdoor)

APN Outdoor has unveiled an extensive build program already underway at Sydney Airport that will reinvigorate and renew the space, transforming the precinct into Australia’s leading media estate. […]

apnoutdoor.com.au
Mon, Jul 27, 2015 at 2:58 PM

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2015 Mid-Year Advertising Expenditure Forecast: the InBetweener Year (JCDecaux)

Global outdoor ad spend will grow this year but at a lower rate, in line with the global All-Media slowdown. In the UK, digital Outdoor revenue took up almost 30% share of all Outdoor revenue in the country in 2014 (Source: UK Outdoor Media Centre) Since 2014, China has overtaken Japan to be the 2nd biggest advertising market globally. […]

jcdecaux-oneworld.com
Mon, Jul 27, 2015 at 2:29 PM

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Ask the Board: Will Digital Signage Work in My Retail or Work Environment? (DSConnection)

How can I know if digital signage would work in my retail or work environment? […]

digitalsignageconnection.com
Mon, Jul 27, 2015 at 8:30 AM

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London’s digital out-of-home company Outdoor Plus is launching The M4 London Gateway site (Outdoor Plus)

The state of the art high-resolution screen, which will be unveiled today with a campaign from Virgin Media, now offers the only digital landscape opportunity on the M4. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]

Mon, Jul 27, 2015 at 8:05 AM

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Ocean launches outdoor digital screen on The Printworks (prolificnorth)

Ocean has unveiled its new digital advertising screen on the side of Manchester’s Printworks. Printworks launch1The 13.44m x 7.68m screen dominates the exterior of the venue and launches with a Samsung ad, through Cheil Media. “The fusion of retail with entertainment at The Printworks represents a super-premium opportunity for brands to engage with audiences. […]

prolificnorth.co.uk
Mon, Jul 27, 2015 at 7:59 AM

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Captivate expands Canadian digital signage ad network (DSToday)

North American location-based video media network Captivate announced today that it has added two major office buildings to its media network in Canada and signed a renewal agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary in Canada. […]

digitalsignagetoday.com
Mon, Jul 27, 2015 at 7:43 AM

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The Guardian: UK advertising spend hits record £4.7bn in first quarter of 2015

UK advertising spend reached £4.7bn in the first three months of 2015, a record for the tradtionally weak first quarter, driven by a surge in TV advertising. TV advertising grew 11.5% year on year to reach £1.2bn, it’s highest Q1 figure on record, according to the latest figures from the advertising expenditure report from Warc and the Advertising Association. […]

theguardian.com
Mon, Jul 27, 2015 at 7:39 AM

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OMC’s Alan Brydon: OOH advertising is driven by digital, integration with mobile, and ROI data (interview by Rapport)

The general consensus is that there is a synergy between out-of-home and mobile. How much of a pivotal role do you see mobile having in the foreseeable future? Very much so. […]

rapportww.com
Mon, Jul 27, 2015 at 1:02 AM

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