Raw Feed & Search

invidis: Google launches B2B digital signage solution in EMEA

Google is coming to digital signage solution providers: Google Chrome OS is a B2B solution that has been optimised for digital signage and ePOS applications. The solution includes three components – Chrome Device Management, Chrome App Builder and Chrome Sign Builder. Many digital signage software solutions have been updated in recent months to prepare them for the new digital signage platform. […]

invidis.de
Mon, Aug 31, 2015 at 1:10 AM

Permalink

AAAI and IOAA join hands to channel OOH advertising growth (Campaign India)

The Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have signed an agreement to better regulate OOH advertising in India. The agreement was signed between AAAI president Dr MG Parameswaran and IOAA chairman N D Mehta, on 28 August in Mumbai. […]

campaignindia.in
Mon, Aug 31, 2015 at 12:12 AM

Permalink

Missing Link to Increased OOH Ad Spend (Linkedin)

The aircraft gathers data used to create AdPro's Exposure Analyzer or Viewshed. AdPro's Viewshed identifies obstructions, illustrates visibility, and calculates dwell time of individual OOH locations. The Missing Link? […]

Sat, Aug 29, 2015 at 2:51 PM

Permalink

Friction in digital signage buying and supply (DSToday)

The maturation of digital signage as an enabling technology has brought challenges in the sourcing and supply proposition. Both the end-user/buyer of digital signage and the supplier want the same thing: a solution that works and is priced in a way that is fair, reasonable and that everybody can afford. But the road to this destination is filled with curves, potholes and uncertain bridges. […]

digitalsignagetoday.com
Sat, Aug 29, 2015 at 2:42 PM

Permalink

DOOH campaign: Heineken launches new Strongbow Cloudy Apple cider in the UK (blowUP Media)

Heineken unveils a major Giant Poster campaign for its new Strongbow Cloudy Apple cider across the blowUP media UK network. The campaign, for 'the premium Strongbow take on cloudy cider', is designed to highlight the quality of the brand to today's busy millennials, who are increasingly difficult to reach through other media. […]

blowup-media.co.uk
Sat, Aug 29, 2015 at 12:59 AM

Permalink

Primesight withdraws from talks to acquire Eye Airports (Prolific North)

Primesight has confirmed that it has withdrawn from discussions to acquire Eye Airports. The company had previously been announced as the preferred bidder, in a deal estimated to be worth around £3m. […]

prolificnorth.co.uk
Fri, Aug 28, 2015 at 1:28 PM

Permalink

Bangkok buses to get free WiFi from OOH company (Bangkok Post)

Telecommunication regulators has granted a licence to Plan B Media Plc to provide ad-supported free WiFi service on air-conditoned public buses in Bangkok. The telecommunication panel of the National Broadcasting and Telecommunications Commission approved the licence at its meeting on Friday. […]

bangkokpost.com
Fri, Aug 28, 2015 at 1:25 PM

Permalink

Audi scores engagement with digital signage at MLS All-Star Game (DSToday)

Partnering with Audi, Major League Soccer and MVP Collaborative, MVP Interactive deployed its Mobile GamingWall during the 2015 MLS All-Star week in Denver. Fans attending the events at Skyline Park and Dick's Sporting Good Stadium had the opportunity to take penalty kicks against Audi's virtual goalie. […]

digitalsignagetoday.com
Fri, Aug 28, 2015 at 1:04 PM

Permalink

Kobayashi showcases its refreshing take on OOH (JCDecaux)

To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]

Fri, Aug 28, 2015 at 12:21 PM

Permalink

Sprint Live Pro Video Demonstration Increases In-Store Conversion Rates (DSConnection)

The video served as a fun, digital playground to entertain, educate and engage shoppers through relatable and relevant features and benefits. […]

digitalsignageconnection.com
Fri, Aug 28, 2015 at 8:34 AM

Permalink

Ask the experts: What’s the latest in digital signage displays? (DSToday)

We asked a few digital signage display experts for their take on what's new in display technology. "What," we asked them, "is the newest tech changing the face of digital signage displays?" or "What makes the digital signage displays of today stand out from those of even a year or so ago? […]

digitalsignagetoday.com
Fri, Aug 28, 2015 at 12:35 AM

Permalink

Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel (Marketing Profs)

In the same way the Apple Watch blurs the lines between in-store, outdoor, and mobile channels, mobile in itself is already blurring the lines between in-store, online, and print channels. The smartphone gives businesses an unprecedented opportunity to connect to customers at any given point in time. […]

marketingprofs.com
Thu, Aug 27, 2015 at 11:56 PM

Permalink

The future of OOH in South Africa is mobile (Mark Lives)

Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally. […]

marklives.com
Thu, Aug 27, 2015 at 5:22 PM

Permalink

America’s Community Network Joins Digital Place Based Advertising Association (DPAA)

NEW YORK, August 27, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that America's Community Network (ACN), America's first truly local community-based video network, has joined the organization. […]

Thu, Aug 27, 2015 at 5:20 PM

Permalink

Putting Eyeballs on Billboards Might Help Stop Crime (Smithsonian mag)

The feeling of being watched makes human change their behavior, even if it comes from a poster. There’s a reason why so many security signs come with a pair of menacing-looking eyes printed on them: just seeing them might make people act differently around them. Knowing that someone – or something – is watching you can mean the difference between life and death for any animal. […]

smithsonianmag.com
Thu, Aug 27, 2015 at 5:02 PM

Permalink