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Updated conference programme for the OVAB Digital Signage Summit Europe, September 10-11, Munich

This year´s OVAB Digital Signage Summit Europe at Munich Airport will be organised by invidis consulting and Integrated Systems Events, in cooperation with OVAB Europe. This year’s summit will be the largest so far and will reflect an increasing international involvement form both speakers and sponsors. Make sure you are well informed on what’s happening. […]

invidis.de
Fri, Sep 4, 2015 at 12:10 AM

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invidis: Digital signage case study: Interactive experiences at FC Barcelona

TMTFactory will present its highly successful digital retail solution for FC Barcelona at the OVAB Digital Signage Summit Europe conference being held at the Hilton Munich Airport Hotel on 10-11 September 2015. FC Barcelona is arguably the most iconic club in world football and maximising revenue generating opportunities is vital for the club. […]

invidis.de
Fri, Sep 4, 2015 at 12:07 AM

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The future of OOH in South Africa, According to Posterscope (Media Update)

Lee Curtis was recently appointed as the new GM for Posterscope South Africa, a division of Dentsu Aegis Network. Media Update recently caught up with him to talk about his expectations, his views on the local OOH industry and his future plans for Posterscope. What are your thoughts on joining Posterscope? […]

mediaupdate.co.za
Thu, Sep 3, 2015 at 11:29 PM

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The end of media fragmentation? There’s an app for that. (Media Village)

Media evolves. Print, from paper to digital; radio from on air to on line; out of home from static to dynamic; television from broadcast to addressable. […]

mediavillage.com
Thu, Sep 3, 2015 at 4:43 PM

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Smart signage in Lithuania (AV Interactive)

The platform has been supplied and installed by Hansab AB, a provider of technology solutions to public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region. […]

avinteractive.com
Thu, Sep 3, 2015 at 10:58 AM

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Ireland: Advertising spend rises as consumers begin to flash the cash, outdoor up 11.5 percent (Irish Times)

Consumers are – at last – opening their wallets and advertisers are following that money – that’s the core and upbeat message in the AAI/Nielsen Advertising Barometer report for the first six months of this year. The survey found that the overall advertising market was 7.9 per cent ahead of the first half of 2014 and that spend, year on year across nearly all media, is up. […]

irishtimes.com
Thu, Sep 3, 2015 at 10:37 AM

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Clear Channel Outdoor experiments with crane to size up electronic billboard along 405 Freeway (Orange County Register)

Alert passersby might have noticed a crane Thursday next to the 405 Freeway, looming from the Fountain Valley site of a proposed electronic billboard at the Euclid Street off-ramp. No, the crane was not there to erect the controversial sign – as a few residents speculated when they called Costa Mesa City Hall. […]

ocregister.com
Thu, Sep 3, 2015 at 10:26 AM

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The Guardian: AOL’s acquisition of Millennial Media highlights rise in automated ad buying

Programmatic ad buying predicted to account for more than half of the UK’s £3bn digital display market this year, according to research. AOL’s acquisition of mobile ad firm Millennial Media underlines the rapid rise of programmatic advertising, as new research shows that automated buying will grow massively this year and account for more than half of the UK’s £3bn digital display market. […]

theguardian.com
Thu, Sep 3, 2015 at 8:52 AM

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7 Habits of Successful Digital Signage (AV Network)

By Ryan Cahoy, Managing Director, Rise Vision. Digital displays - tasked with conveying information quickly, impressing viewers, and getting attention - are up against a staggering legacy left by the clunky, proprietary systems of the past. But, the same basic principles of good design apply to digital signage more than ever before. […]

Thu, Sep 3, 2015 at 7:53 AM

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When Mobile and Digital Out-of-Home Collide: Stephanie Gutnik Interviews Australian DOOH Network Boss Sarah Neill

With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]

Wed, Sep 2, 2015 at 11:43 PM

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Ocean Outdoor: Registration for Digital Creative Competition Award Ceremony Now Open

Ocean has today formally announced the opening of registration to the annual Digital Creative Competition Awards Ceremony breakfast event, on 8th October from 8.30am. Now in its sixth year, the event hosted at the IMAX, Waterloo, is an opportunity for the wider media and creative industries to gather together and be inspired by the concepts designed for brands using digital out of home. […]

oceanoutdoor.com
Wed, Sep 2, 2015 at 11:00 PM

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WSJ: Apple’s Ad-Blocking Is Potential Nightmare for (Mobile) Publishers

Online publishers and mobile advertising companies are bracing for Apple Inc.’s enabling of ad-blocking on its mobile devices, which they say could pose a risk to their businesses. Apple’s Safari desktop browser has supported ad-blocking software for years. […]

blogs.wsj.com
Wed, Sep 2, 2015 at 10:57 PM

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viscom düsseldorf 2015 for ad agencies and graphic designers (viscom)

The promise of inspiration is what draws ad agencies and graphic designers to viscom each year. Once here, they’re sure to discover the new design possibilities they’re seeking, be they printed or digital. Because the look is just as important as the message: the image, the colours, the advertising medium. […]

Wed, Sep 2, 2015 at 10:41 PM

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OAAA: Advertising Week XII, September 28 – October 02, 2015, NYC

Register as a Delegate: With more than 290 events, Advertising Week is the premier annual event for marketing and advertising professionals with so much happening in the heart of New York City. Learn more and register here. Truth. […]

oaaa.org
Wed, Sep 2, 2015 at 10:30 PM

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16:9: Slovenian Capital Using Visionect’s Smart E-Displays On Transit Stops

The Slovenian smart display firm Visionect is working with officials in the capital city, Ljubljana, on sets of street-level bus stop displays that use electronic paper. […]

sixteen-nine.net
Wed, Sep 2, 2015 at 11:06 AM

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