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Obelisks to Old Street: What next for out-of-home? (City AM)

SINCE the Ancient Egyptians inscribed their laws on giant stone obelisks, “out-of-home” advertising (OOH) has been grabbing our attention. Few commuters will have missed the “dino” domination of Waterloo Station earlier this summer – a project by Universal Pictures and JCDecaux UK to create buzz around the release of the blockbuster Jurassic World. […]

cityam.com
Mon, Sep 7, 2015 at 1:31 AM

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Alfa Romeo Giulia QV Billboard at Frankfurt Airport is Tongue-in-Cheek OOH Advertising (Auto Evolution)

Billboards and OOH (out-of-home) advertising have come a long way since the beginning of the 1900s. Nevermind the BMW vs. Audi vs. […]

Mon, Sep 7, 2015 at 1:30 AM

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Volvo Hits The Gas Pedal On Experiential Ads (AdExchanger)

There’s no larger driver of brand awareness than a 30x60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. […]

adexchanger.com
Mon, Sep 7, 2015 at 1:29 AM

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Officers to post billboards, boost reward for information on I-10 shootings (KPHO)

PHOENIX - It’s been one week since someone started firing shots at several cars along Interstate 10, and investigators have not made any arrests. Silent Witness announced Saturday the reward for information leading to an arrest in the case has been raised to $5,000. […]

Mon, Sep 7, 2015 at 1:26 AM

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Digital Signage Ideas For Retailers (Business First Family)

Retail store owners know that the core of their business is getting people excited and having them come back from more. That means, they have to have great displays with new items always in stock continuously. In order to do so, there is a long process that goes with keeping a fresh inventory, including ordering, stocking and of course, advertising the new products. […]

businessfirstfamily.com
Mon, Sep 7, 2015 at 1:24 AM

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DOOH Campaign; New York Ad Agency to Apple: Find Another Name for the iPhone 6s (Recode)

One advertising agency has taken to the streets of New York to demand Apple rename the next version of its iPhone. According to Apple’s naming conventions, the next iPhone, expected to be announced on Wednesday, is likely to be called the iPhone 6s — just like the ad agency 6S Marketing. […]

recode.net
Sat, Sep 5, 2015 at 12:51 AM

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Behavioural targeting: A global OOH trend (Media Online, South Africa)

The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People are on the move – more so than ever before. Much more time is spent out of home, commuting and travelling from place to place. […]

themediaonline.co.za
Sat, Sep 5, 2015 at 12:47 AM

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Ireland: OOH Advertising Continues to Power Ahead (AdWorld)

Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media' spend, have once again shown a positive increase in the first half of 2015 with spend increasing by 4% when compared to the same period last year. Overall expenditure for Out of Home (OOH) was €50.4 million across large format billboards, 6 sheets, transport, targeted media and digital OOH formats. […]

adworld.ie
Sat, Sep 5, 2015 at 12:43 AM

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9 things about digital signage I’d tell myself if I could go back in time (DSToday)

I've been in the workplace digital signage business from the beginning. We introduced our first products in the fall of 2003 that had been in development for a couple of years. Since then, I've travelled the ups and downs of developing enterprise-class digital signage. […]

digitalsignagetoday.com
Sat, Sep 5, 2015 at 12:41 AM

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Four experts on the future of digital signage (eecatalog)

By Anne Fisher, Managing Editor. As intelligent visual communications, or what has been called “digital signage” become even smarter, developers are having to manage a wider assortment of heterogeneous components. EECatalog asked Mark Boidman, a managing director at Peter J. […]

Fri, Sep 4, 2015 at 1:19 AM

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The Drum’s Creative Out of Home Awards: What brands should be doing to create more effective OOH ads

Ahead of The Drum's Creative Out of Home awards, judges Steve Parker, co-CEO at Starcom, and Rosh Singh, MD Kinetic Active, told us what brands should be doing in the out of home space to create more effective advertising. Steve Parker rsz_steve_parker-2.jpg How would you like to see brands using OOH more effectively? […]

thedrum.com
Fri, Sep 4, 2015 at 1:04 AM

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MediaPost: Rubicon Brings Programmatic To OOH With Bitposter Deal

Programmatic ad tech firm Rubicon Project on Thursday announced it has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and has tapped Rubicon to power the marketplace. It represents the first time Rubicon Project will facilitate OOH programmatic buying. […]

mediapost.com
Fri, Sep 4, 2015 at 1:02 AM

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Digital Signage Federation Announces Membership Milestone

87 New Organizations Have Joined YTD. Warrenton, VA - The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that its year-over-year membership has increased 18% as of the end of August. […]

hometoys.com
Fri, Sep 4, 2015 at 12:57 AM

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Observer: Advertising Doesn’t Have to Irritate, Intrude, Lie, Cheat and Generally Suck

Ad-blocking has become an industry aimed at killing an industry (advertising) that supports an industry (media), leading to yet another industry aimed at unblocking the blocked. Advertising is trapped in a vicious Imodium/Ex-lax downward spiral. Self-interest abounds here. […]

observer.com
Fri, Sep 4, 2015 at 12:57 AM

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Australia: oOh!media Limited 2015 Half Year Results (Finance News Network)

Transcription of Finance News Network Interview with oOh!media Limited (ASX:OML) CEO, Brendon Cook. Carolyn Herbert: Hello I’m Carolyn Herbert for the Finance News Network and joining me from oOh!media Limited (ASX:OML) to discuss its first half 2015 results is CEO, Brendon Cook. Brendon, welcome back. […]

finnewsnetwork.com.au
Fri, Sep 4, 2015 at 12:40 AM

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