Proximity marketing firm Proxama has announced a new partnership with Ubiquitous, the UK’s largest provider of taxi advertising, which will see beacon-enabled ads rolled out in taxis in London and other major cities around the UK. […]
Beverage and grocery retailers can drive beverage sales and boost shopper engagement with a new digital platform that guides sales at the entrance, in the aisle and at checkout. […]
Halpin (right) with friend Schenider. [Photo: Scott Varley / Staff Photographer / LA Daily Breeze]Via the LA Daily Breeze If you have been in this industry for a while, you’ve learned there are many, many good people … and right up there on that list is Sally Halpin. The display industry veteran selflessly donated a kidney this summer to a widowed mom badly in need of a transplant. […]
MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. […]
The system has become a powerful tool for engaging with arriving shoppers as well as with potential customers passing on I-294. […]
The busiest post day to day on this blog – by a considerable margin – is one listing the various options to make digital signage projects happen with $35 Raspberry Pi single board computers. […]
Los Angeles -- A California appeals court on Tuesday refused to order the destruction of Los Angeles billboard structures that once featured digital ads, after outdoor advertising companies Clear Channel Outdoor Inc. and Outfront Media Inc. asked to use them for static advertising instead. […]
The Digital Signage Federation’s year-over-year membership has increased 18 percent as of the end of August. Total paid member organizations are now at a record 260, which represent 646 active individual members. […]
HUNDREDS of giant billboards raising awareness of the blood cancers have been unveiled across South London. The billboards are part of the UK’s largest ever blood cancer public awareness campaign launched in response to research by charity Bloodwise. […]
The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA, noting that OOH “complements, amplifies, and reinforces digital marketing.” Indeed, with its Q2 revenue growth of 3.8%, out-of-home advertising spending has now grown for 21 consecutive quarters, according to the OAAA’s tabulations. […]
If you haven’t heard ad blockers could be the biggest thing that have happened to the internet since kittens found a home on YouTube. The doom-mongers are heralding it as a the end of small online publishers, while others are a little more relaxed. But as Steve Jobs showed the music industry, what could be a disaster for one sector could sporn something great for another. […]
Come join DSF Toronto for a Night of Networking before DSrupted 2015! Come by for drinks & light appetizers and good conversation with industry colleagues. Featuring new and modern digital signage deployments, Yorkdale Shopping Centre is the perfect spot to network during this year's Canadian Meet and Greet. […]
HTML5 has become the content creation tool of choice for web designers, CMS companies, and end users to generate attention getting content for digital signage. The objective of this panel is to identify some tips and tricks to help display networks leverage this technology. […]
For years businesses have tried to use general purpose workstations to manage their digital signage networks. They failed. […]
M&C Saatchi, Clear Channel and Posterscope created the first AI generated advert in July 2015. The advert was generated based on a genetic algorithm based on various features of the advert (copy, layout, font & image). […]
