NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, the new brand for its "super premium" outdoor assets comprised of the most highly-trafficked and iconic billboard locations across the US. […]
How good is your company’s website and how does it compare to the websites of other outdoor advertising companies? Billboard Insider has ranked 203 outdoor advertising company websites. […]
A Group Of Concerned German Parents Have Posted Over A Billboard Advertising Iron Maiden's New Album Because The Grimacing Image Of The Band's Skeleton Mascot Is Terrifying Their Kids. […]
A total of 18 billboards showing the message have been scattered across London with the help of advertising firm Ocean Outdoor. A further 24 billboards across the UK have also carried the catchphrase in recent months. The artist himself has also sent out around 500 seven-inch stickers with the same logo design to members of the public across the world who have requested them through social media. […]
By Nancy Fletcher, President & CEO at OAAA. It was blunt. Last summer (2014), a design studio pitched itself to ad agency Ogilvy & Mather by putting a billboard message outside O&M headquarters in New York. […]
It’s been more than four years since the Dallas City Council agreed to a swap with billboard owners. They could trade three square feet of old sign for one square foot of LED sign to go up along highways in the city. It was a race for permits, since the city agreed to allow only 50 total digital signs. […]
NEW YORK – Cineplex Digital Solutions (“CDS”), the digital signage and experiential media agency of Cineplex Entertainment (“Cineplex”), has joined the DPAA. Canadian-based Cineplex operates one of the most modern and fully digitized motion picture theatre circuits in the world. […]
Rock in Rio and Itaú placed a “karaoke box” disguised as an ATM station in the middle of a Rio beach. […]
What do outdoor companies really think about each of the digital sign manufacturers? Billboard Insider assembled a brain trust of experienced, successful, independent outdoor advertising company owners. Here are their answers, candid, unfiltered and anonymous. […]
Planning a digital signage project requires analyzing location, content, software and hardware amongst other things. […]
Jessica Simpson recently toasted the 10-year anniversary of her wildly successful, eponymous fashion line with an impressive billboard takeover in Times Square (and happily shared it on Instagram): She’s not the only one celebrating a milestone anniversary this year. […]
The billboard seems to be an advertisement for being, well, a dick. “Dick to Dick, LLC Executive Consulting. Handing Out Abuse, Getting the Respect Your Title Deserves, That’s the Dick to Dick Way. […]
Amy Vollet, Vice President, The Integer Group/Dallas: Mobile and/or social components are not required to be successful. However, they have become synonymous with measurement for the digital signage space. The most important question you can ask yourself is "What are we trying to accomplish? […]
In many ways, signs have changed very little over the past few thousand years. But we are now at the brink of a massive global shift as digital signs become one of the easiest ways to communicate with large numbers of urban residents, commuters and travelers. […]
Highlights Include Programmatic Buying Session, Ted-Type Talks, Shark Tank Tech Tank, Video Agnostic Planning Debate, a Conversation with a 'Mad Woman'. […]
