The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]
Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, have driven interaction with outdoor ads and brands are seizing these new opportunities. […]
Company to collect information on riders using Wi-Fi to build ‘Minority Report’-like ads. Advances in image-detection software are starting to enliven one of the world’s oldest forms of advertising: the billboard. Ocean Outdoor U.K. […]
Television commercials, alongside traditional mediums such as print and radio, once dominated the world of advertising. Today, they are only catching up with the busy audiences. While these consumers are always ‘on the go’, outdoor advertising offers the perfect solution to reach them and build a strong recall. […]
London’s Waterloo station, the UK’s largest railway terminal that happens to house the nation’s largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow. […]
Over 90% of the polled companies are satisfied or rate their current business climate with good. While only 10% see their situation as negative. With 58% the answers for more favourable business conditions within the next six month has increased. […]
Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing in importance over the next several years and that it will begin to impact many facets of the way they engage with and understand consumers. Those are the top findings from a survey that Advertiser Perceptions Inc. […]
The Digital Signage Business Climate Index (DBCI) in Benelux has decreased since the last poll in January. The Index fell from 75,00 base points by 8,33 points to reach 66,67 base points. While the current business situation is assessed more conservative by the market participants compared to May, the outlook for the future has become more optimistic. […]
iGotcha Media, developers of high-impact digital signage solutions and content, introduces the first-ever mobile-to-digital-signage interactive application to be deployed by a major financial institution. […]
McDonald’s, regular supporters of Outdoor, recently ran a mixed outdoor format campaign whose creative executions were entirely in Emoji. Some may say it’s crass, lazy or obvious but you can’t deny that they are speaking the language of their customers. It’s worth noting that the creative influence hasn’t just popped into fruition out of thin air. […]
In another victory for the digital signage and outdoor advertising industries, crowds gathered in late June in Los Angeles in support of allowing digital billboards outside designated sign districts in the city. […]
JCDecaux is the world’s largest outdoor advertising group, selling space on everything from bus shelters in Edinburgh to bicycles in Paris and digital screens on the Shanghai Metro. This week it won the contract to sell advertising space in almost 5,000 of London’s bus shelters. […]
A California startup called Wrapify has created an Uber-like platform to connect advertisers with car owners willing to have their cars wrapped with ads for a fee. The company is based in San Diego and has commenced operations there and in San Francisco. So far, 1,500 drivers have signed on. […]
Outfront Media (NYSE:OUT)’s share price reached a new 52-week low during mid-day trading on Friday following a weaker than expected earnings announcement, AnalystRatings.Net reports. The stock traded as low as $23.02 and last traded at $23.30, with a volume of 1,672,985 shares trading hands. The stock had previously closed at $25.00. […]
Outfront Media, formerly known as CBS Outdoor, saw total revenues increase 2.8% from $326.6 million in the second quarter of 2014 to $335.6 million in the second quarter of 2015, excluding the impact of various acquisitions. When the acquisitions are included, total revenues jumped 15% to $384.7 million. […]
