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How digital signage helps restaurants increase revenue (Sign Media)

By Richard Ventura. Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future. […]

signmedia.ca
Mon, Sep 21, 2015 at 7:15 AM

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Australian OOH ad operator Adshel becomes the exclusive out-of-home advertising partner for helloworld travel group (BandT)

OMD’s managing director, Aimee Buchanan said: “We are very excited about bringing helloworld, one of the travel industry’s most innovative and ambitious companies, together with Adshel, one of the out-of-home industry’s most forward thinking companies. […]

bandt.com.au
Mon, Sep 21, 2015 at 7:02 AM

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You’re not Ready for Digital Signage If… (Linkedin)

Numerous articles have been crafted about the increasing popularity and growth of digital signage. Research companies continue to pour resources to dissect this market; what makes it tick? what are the challenges, benefits etc.? […]

linkedin.com
Mon, Sep 21, 2015 at 7:00 AM

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What can the Tube tell us about the future of OOH advertising? By Glen Wilson, MD, Posterscope

One of the most universal experiences of public transport in London is our exposure to advertising. TfL controls some of the most valuable and influential advertising inventory OOH networks in the world. […]

pioneeringooh.com
Mon, Sep 21, 2015 at 1:04 AM

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Death of the External Digital Signage Media Player? (Linkedin)

Without question, the Digital Signage industry is in full swing after many purported false starts. But what is it that will continue to fuel growth of this maturing multibillion dollar global industry? The answer is an easy one, it’s advances in technology. […]

linkedin.com
Mon, Sep 21, 2015 at 1:02 AM

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Contextually Relevant OOH Ads 19% More Effective, Says Adshel After Neurological Study (BandT)

Overall, the study found that across all neuro measurements, contextually relevant advertising was 19 per cent more effective than non-contextually relevant advertising. In addition, when respondents were shown advertising in context, their visual attention, emotional intensity and engagement toward the ad increased. […]

bandt.com.au
Mon, Sep 21, 2015 at 12:56 AM

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Adweek: Samsung’s Life-Saving Truck Screens Take Top Honors at Adweek’s Isaac Awards

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour. […]

adweek.com
Sun, Sep 20, 2015 at 12:53 AM

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MasterCard launch Rugby World Cup OOH campaign with “Priceless Surprises” (Pioneering OOH)

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road. MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of ’44 Days of Crazy’ campaign. […]

pioneeringooh.com
Sat, Sep 19, 2015 at 5:05 PM

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The Australian: 16.6m share parcel in APN Outdoor to be sold

Fund managers were hoping the deal, which also drew pitches from UBS and Morgan Stanley, would be priced at a 1 percent discount to that figure. However heavy demand enabled Macquarie to extract a premium. The outdoor advertising market is booming with both APN Outdoor and its closest rival oOh! […]

theaustralian.com.au
Sat, Sep 19, 2015 at 12:38 AM

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Doggy DOOH campaign warms hearts (DSToday)

Digital signage took the old saw about stray dogs — "He followed me home; can we keep him?" — to an entirely new place earlier this year in the U.K. The U.K.'s Battersea Dogs & Cats Home animal shelter earlier this year launched a clever digital out-of-home activation with OgilvyOne U.K. […]

digitalsignagetoday.com
Sat, Sep 19, 2015 at 12:27 AM

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16:9: Toronto’s Union Station Ties Up Ads With LED

Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for an out of home ad company. […]

sixteen-nine.net
Fri, Sep 18, 2015 at 10:22 AM

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David Esser Named CTO of rVue; Steve Schildwachter Resigns as CMO, Will Continue as Advisor (PR)

rVue Holdings, Inc. (OTC PINK: RVUE), a premier advertising technology platform for digital place-based media, today announced that David Esser has been named rVue's Chief Technology Officer. Mr. […]

Fri, Sep 18, 2015 at 7:47 AM

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Samsung launches interactive rugby game on Piccadilly Circus screen (Event Magazine)

Samsung is transforming its Piccadilly Circus advertising screen into an interactive 3D rugby game for two days from today (18 September). […]

eventmagazine.co.uk
Fri, Sep 18, 2015 at 7:44 AM

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Adshel says marketers aren’t using digital outdoor to ‘capacity’, quoting new study (Mumbrella)

Out of home advertising company Adshel has said clients are still not using the abilities of digital outdoor ads to their full potential, pointing to the results of a study the company has recently completed. Adshel will roll out a new national outdoor digital network Adshel Live, on October 5 with 270 digital screens across Australia’s major metropolitan cities. […]

mumbrella.com.au
Fri, Sep 18, 2015 at 12:01 AM

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SMI: US adspend growth hits new high in August, out-of-home up 41% year-on-year (Warc)

NEW YORK: August saw advertising expenditure in the US record its highest monthly rise so far this year after the market was boosted by back-to-school marketing and its associated advertising on local TV networks, new data have shown. […]

warc.com
Thu, Sep 17, 2015 at 11:55 PM

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