The Drum’s Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is accepting entries for 2015. Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. […]
Former CBS outdoor boss Tom Goddard has snapped up Lord Sugar’s out-of-home advertising business Amscreen. Goddard, founder and CEO of DigiCom, will now also take over Amscreen’s 3,500 screens. Amscreen employs 15 staff who will move to Digicom. […]
Revenue was USD 9,338,779 and USD 8,197,401 for the three months ended June 30, 2015 and 2014, respectively. This represents a USD 1,141,378, or 13.9%, increase. Revenue was USD 18,649,293 and USD 17,170,112 for the six months ended June 30, 2015 and 2014, respectively. […]
At the airport, there is huge dwell time, and what are your future customers doing? They are 95% of the time on their personal devices. They see an ad that sparks their interest. […]
AMP Capital has announced the next stage of Pacific Fair Shopping Centre's redevelopment will include a world-first digital chandelier as well as a unique wave atrium screen, both of which are set to revolutionise in-centre advertising in Australia. […]
When I transitioned from a career in digital advertising to out-of-home (OOH), some of my peers were surprised by my new job. I announced my new position as head of research and insights at Clear Channel Outdoor Americas on social media and was met with many congratulations, but also some rather sarcastic remarks. Of these, my favorite was: "You're working in outdoor? […]
The COO of Kinetic Worldwide shares his views on the current scenario of OOH media in India, the changing ecosystem, emerging challenges, and more. If there is an effective way to communicate with people outside of their homes and on the move, then it is out of home advertising. […]
While the rest of the media is having to consider how it can work with digital platforms, it has only enhanced out of home media, so says Jacques du Preez, managing director of Provantage Media Group. You’re driving home from work after an average day at the grindstone. While stuck in traffic you look up at a billboard and see your name on it, together with an image of your dream car. […]
Deutsche Telekom on Thursday sold the world‘s biggest German-language web portal, T-Online.de, to the outdoor advertising company Stroeer in a 300-million-euro (333-million-dollar) deal. […]
WA Transport Minister Dean Nalder has been forced to apologise for a statement to Parliament about billboard safety audits, making it the second time in two days he has been forced to correct himself. Mr Nalder told Parliament this week that no safety audits had been conducted on the sites of proposed billboard signs initially approved by the State Government. […]
The public pay phone is getting a facelift to become part of the Internet of Things. The ambitious project to install larger-than-life phones in New York City to provide free, high-speed WiFi to pedestrians is coming to life. […]
With ad revenue funding the entire LinkNYC initiative over the next 12 years, the city hopes that the digital advertising on the structures themselves will help spur innovation and social equity. […]
Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shareholder of Ströer. […]
Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddard, the former international chief executive of CBS Outdoor. The deal means DigiCom, Goddard’s outdoor business, will take on responsibility for the sales and marketing for the 3,500 screens currently managed by Amscreen. […]
As digital signage becomes more accepted by marketers and consumers, now may be the perfect time for traditional sign-makers to enter the DOOH space. Exploring any new industry requires clear knowledge of the goal and a plan to achieve it – and this definitely applies here. Digital signage exists to communicate a message to a target audience. […]
