Digital out of home network Inlink is launching a real-time audience measurement and analytics platform to give clients and agencies detailed and accurate information on the reach and effectiveness of their brand campaigns. […]
In this session out-of-home advertising companies discuss how they integrate mobile into their company strategy and where they see their companies using technology to provide a greater ROI for OOH. Josh Kruter, VP ClearChannel Outdoor; Ian Gadsby, VP Pattison Onestop; Stephen Randall, EVP Monster Media; Mark Boidman, Managing Partner, Peter J. Solomon Company. […]
The artwork resembles an alternative version of Jerusalem's Wailing Wall Commuters' deepest and darkest secrets have been written on a huge billboard for the whole world to see at Brighton's train station. […]
Atlanta's largest independent billboard company introduces state-of-the-art location based mobile advertising. ATLANTA, GA (PRWEB) Boardworks Outdoor Advertising announced the launching of its Location Based Mobile Advertising platform, Mobile Sync, designed to deliver tens of millions of impressions to mobile devices using state-of-the art Geo Fencing and Geo Retargeting in Georgia. […]
Equipped with the cloud-based software, XhibitSignage, this networked signage player supports HTML5 media playback, playlist management, comprehensive scheduling options and a multi-role user management. […]
Newstalk has been rapped on the knuckles by the Republic’s advertising watchdog over its use of the word “bulls**tters” on an advertising billboard promoting its breakfast show featuring Ivan Yates and Chris Donoghue. The poster featured a background picture of a radio speaker and the tag line “Take the bulls**tters by the horns. MOVE THE DIAL TO IVAN AND CHRIS. […]
Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]
GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]
Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]
New company offers urbanites a communications destination for community services; devices are funded by advertising not taxes. WASHINGTON – At Smart Cities Week in Washington, Comark Corporation is launching CIVIQ Smartscapes LLC, a new company that designs and manufactures interactive “smart city” communications structures. […]
You have purchased your digital signage system and it is up and running. For now. Every savvy operations manager knows the importance of support. […]
It’s the greatest challenge facing the marketing world today. It can be summarized in three points: Agencies don’t understand brands, and continually complain about cost cutting, bad briefs and bad clients. Brands struggle to find and work with quality agencies, and are overwhelmed by tech companies trying to sell “solutions” that don’t actually solve their real problems. […]
The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. […]
What new platform will everyone be talking about and spending their money on in five years? Ian Dallimore, Director of Digital Innovation & Sales Strategy, Lamar Advertising: Within five years, we hope that you are able to plan and buy from one universal platform for all out-of-home media. […]
COMB will provide circulation counts for Clear Channel’s spectaculars in Montreal and Toronto and street level inventory in Ottawa. Edmonton street level furniture will be added in January 2016. […]
