The Dentsu Aegis-owned Posterscope has acquired PML Group for an undisclosed sum. Established in 1982, PML is the longest established OOH media planning and buying specialist in Ireland, operating from offices in Dublin and Belfast with 41 employees. The group comprises: PML, Source out of home and the Poster Audit Bureau. […]
What's the most expensive part of a digital sign? The truck, says Mark Geiger, business development advisor for AOPEN. Every time a something goes wrong, it's a $200 truck run, according to Geiger. […]
What advice would you give designers, animators and strategists when designing content for DS to ensure that it will be most effective? […]
29 percent of shoppers make in-store choices based on information communicated by signage. […]
The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some really cool OOH campaigns. […]
Last night, Clear Channel UK held their annual Upfronts event in London. CEO Justin Cochrane and Commercial Director Chris Pelekanou presented Clear Channel UK’s strategy for 2016 and updated our partners on how we have progressed on the areas we promised to deliver on in 2015. […]
News that Clear Channel will be running the awards with Campaign for the first time was revealed at the media owner’s Upfronts event last night (Wednesday 11 November). This is the tenth anniversary of the contest, which celebrates the power of outdoor and the impact of smart planning. It was previously aligned with Campaign’s sister title, Brand Republic. […]
A few people have asked me directly or by email what I thought of Xlab this year, which made me realize I didn’t really write about the event that ran a week ago in New York. It was the fifth iteration of an event developed by the Society for Experiential Graphic Design, or the less involved handle SEGD. […]
OUT FRONT and its parent company, Q Publishing, have brought a lawsuit against Maryland corporation Outfront Media Inc (OMI). The case has been filed in the United States District Court for the District of Colorado (Civil Action No. 15-cv-00311-JLK). […]
The deal will see Ocean turn the nation red, white and blue with “as live” sporting images are carried across its 180 premium screen digital portfolio in nine UK cities as the Games play out. The partnership extends content across those screens operated by Ocean’s sister company, Signature Outdoor. […]
Singapore – In less than 24 hours, Clear Channel will be announcing its presence to deliver pin-sharp digital advertising to millions of people every day with the expansion of its Digital Out-Of-Home (DOOH) network. 13th November 2015 is a significant date that marks the launch of Clear Channel’s DOOH network expansion, “Play – We Put The ‘D’ In OOH. […]
Toronto, ON — Dot2Dot Communications has launched a digital signage project with Canada’s adidas Golf to create retail merchandising displays that command the at-purchase moment. The displays are powered using Scala’s interactive “lift and compare” technology to attract, engage and influence consumers’ golf footwear purchase decision. […]
Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is by using interactive touch tables and walls at its two Manhattan stores – in Chelsea and on the Upper West Side. […]
The new patent relates to the company’s use of “lift and touch” technology in its cloud-based digital signage software solution. […]
Get The BIG Picture at the TAB/OAAA Out of Home Media Conference and Expo. Explore what other media do to successfully meet client needs and find out how to integrate out of home into clients' thinking. Get a good look at what makes up The BIG Picture across media platforms -- traditional and digital. […]
