I spoke to 7 OOH General Managers from around the country last week. All magnificent 7 said, they have to increase their rates. Markets' size ranged from top 5, top 10, top 25, top 50 and smaller. […]
Dallas-based RMG Networks has released its latest quarterly financials, which suggest the company’s turnaround efforts are starting to make a difference and getting the corporate-focused signage software and solutions company closer to running in the black. […]
Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. […]
The world's first integrated online and digital Out Of Home content platform dedicated to supporting Australia's two million small businesses has been launched by oOh!media as part of its online and offline product strategy. Shortpress, the fourth content platform launched by oOh! […]
China's largest out-of-home digital television advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced its unaudited financial results for the second quarter ended June 30, 2015. Second Quarter 2015 Highlights: Total revenues increased 51.2% sequentially to USD 23.2 million. […]
In the past few years, methodologies for measuring Out of Home (OOH) media have rapidly evolved. Delegates at the Pamro conference taking place in Dar es Salaam from Sunday, 23 to Wednesday, 26 August will have the chance to keep abreast of the latest developments in OOH metrics and ratings. […]
The first nationwide audience rating and planning tool for outdoor (OOH) media in Pakistan has been officially launched at a meeting held by Pakistan Advertisers Society (PAS). Pakistan becomes the fourth country in the world to have implemented this system. A brainchild of PAS, the initiative aims to establish a reliable and credible audience measurement and rating system for OOH media. […]
by Kym Frank, President at TAB Out of Home Ratings. Today's issues with digital advertising integrity increase the appeal of out of home advertising. The rigor of the OOH’s measurement system takes the reliability and trustworthiness of the medium a step further. […]
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]
A new survey of American consumers, conducted by First Insight, shows that many are not aware of evolving retail marketing technology like beacons and facial recognition. However, that may be just as well, since many are skeptical of what they view as potentially invasive technologies. […]
Following an overview of key digital signage technologies, the guide looks at the role of the integrator in creating digital signage solutions. The magazine also looks at the OVAB Digital Signage Summit 2015: highlights, key topics, reasons not to miss the conference and the program. […]
Outfront Media, RMG Networks and rVue Holdings Report Strong Revenue From Digital Out-of-Home Media. NEW YORK, NY — The digital out-of-home sector is showing renewed strength as Outfront Media, RMG Networks and rVue Holdings, all reported stronger second quarter revenue. […]
A ComQi Thought Leadership Paper. Quick Service Restaurant operators are discovering how changing menus over from paper and plastic to LCD is just the start of a powerful digital makeover. This paper looks at how operators – regional, national and global – are using one sophisticated digital engagement platform to gain tangible differences in both the customer facing and staff facing areas. […]
The Ocean Digital Creative Competition has enhanced creative thinking over the last five years. It has provided a platform for brands to succeed using Digital Out of Home at Cannes Lions by connecting the medium with those who have a similar forward thinking vision, and educating creative minds on the opportunities digital out of home can bring, beyond the realms of out of home. […]
As the sole provider of Giant Super Premium digital roadside screens in Scotland, Forrest has announced the development of 3 new sites to add to its portfolio. The new locations entitled; CityScreen Glasgow Quayside, CityScreen Glasgow North and CityScreen Clydeside Expressway will open up vital routes within Glasgow and will deliver even greater exposure for advertisers. […]
