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U.K. Mobile Advertising Forecast to Overtake TV in 2016 (Hollywood Reporter)

Mobile advertising spending in Britain will this year overtake newspaper and magazine spending and will in 2016 exceed TV advertising, according to a forecast from research firm eMarketer. The company projected on Wednesday that U.K. mobile ad spending would jump 45 percent this year to $4.94 billion (£3.26 billion), compared with an estimated $4.05 billion (£2.67 billion) in print spending. […]

hollywoodreporter.com
Wed, Sep 30, 2015 at 7:18 AM

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Digital Signage Federation Welcomes New Members (DSF)

W […]

Wed, Sep 30, 2015 at 7:01 AM

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Why Brands Are Using Digital Out-of-Home Media for Hyper-local Marketing Campaigns (Screen Media Daily)

NEW YORK, NY — A recent report from Mindshare found that more than 65% of consumers felt that advertising was too intrusive and were no longer interested in being marketed to, and less than half believed that advertising actually helped them to learn about a company’s products or services. […]

Tue, Sep 29, 2015 at 7:25 PM

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WSJ: Ad Blocking Companies Are Like Highway Robbers, IAB Says

Trade group blames ad blocking for compromising publishers’ businesses. Companies profiting from ad-blocking are engaging in “highway robbery,” the Interactive Advertising Bureau said Tuesday. […]

wsj.com
Tue, Sep 29, 2015 at 7:15 PM

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Georgia’s largest outdoor ad company selects BroadSign for its DOOH network (BroadSign)

Tbilisi, Georgia. The largest outdoor advertising company in Georgia, Alma LLC, has selected BroadSign International, LLC’s digital signage software for the deployment of its digital out-of-home network. Alma’s portfolio of digital displays is complementary to its traditional billboards and printing house. […]

Tue, Sep 29, 2015 at 6:58 PM

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Forbes: Is The Advertising Industry Going The Way Of The Music Industry?

In 1999, music lovers discovered that Napster let them download their favorite songs from Internet servers for free. Napster was quickly outlawed, but the music industry was snuffed and has never quite recovered. Despite their prodigious “MadMen” legacy, advertising agencies these days seem to be on a similar track. […]

forbes.com
Tue, Sep 29, 2015 at 6:51 PM

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Reorganization of JCDecaux in Germany (JCDecaux)

Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that Daniel Wall, CEO and minority shareholder (9.9%) of the German subsidiary Wall AG, will be leaving the company after the end of his contract in December 2015. […]

Tue, Sep 29, 2015 at 6:41 PM

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A guide to understanding LED digital signage (DSToday)

Contractors know that a two-by-four is actually smaller than its name would indicate. The name comes from the measurement of the wood when it's originally cut. Through the process of drying, the final measurements end up more like 1.5 inches by 3.5 inches. […]

digitalsignagetoday.com
Tue, Sep 29, 2015 at 6:32 PM

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How digital signage breaks through the retail kaleidoscope (DSToday)

How do consumer brands get noticed in retail, when consumers walk in and see a veritable kaleidoscope of competing visual cues? The big brands do what's needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]

digitalsignagetoday.com
Tue, Sep 29, 2015 at 6:29 PM

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Installation of the Week: Dancing for Health (DSConnection)

The motion-activated installation teaches people that dancing can help ease the symptoms of Parkinson's disease. […]

digitalsignageconnection.com
Tue, Sep 29, 2015 at 12:52 PM

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NYC Transit Expands On-the-Go Travel Station Program (DSConnection)

The On-the-Go Travel Station is an innovative communications tool that provides NYC Transit subway customers with information about their complete trip. […]

digitalsignageconnection.com
Tue, Sep 29, 2015 at 10:58 AM

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Australia: APN Outdoor’s Military Rd overpass goes doubly digital (APN Outdoor PR)

APN Outdoor’s Military Rd overpass, that is currently home to two highly sought-after static billboards, inbound and outbound respectively, will be transformed to house two digital billboards, presiding over the busy stretch of road. […]

apnoutdoor.com.au
Tue, Sep 29, 2015 at 7:06 AM

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Grab a Cup O’ OOH: It’s National Coffee Day! (iHeart Billboards)

Aaaah coffee, that magical potion that helps us transform from zombie into worker bee. So, how do you take your morning Joe? Maybe you prefer it no-frills, basic black. […]

Tue, Sep 29, 2015 at 6:29 AM

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Media Village: The Advertising Industry As We Know It Is About To Blow Up!

By Mike Drexler. I’m not an alarmist, but I am being a little dramatic here. When I think about what is going on in our business, I wonder whether there is anything we can really do to save the industry from itself. […]

mediavillage.com
Tue, Sep 29, 2015 at 12:28 AM

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WSJ: Outdoor Ad Industry’s Pitch: Real People See Billboards

The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. […]

wsj.com
Tue, Sep 29, 2015 at 12:17 AM

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