Christina is a firm believer in mobile, calling it the key driver of OOH. On the frontend, it is transitioning OOH viewers into OOH users, by further engaging them with the medium. On the backend, information collected through these interactions as well as mobile audience data is providing greater ROI and attribution analyses. […]
San Francisco—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. […]
Q. How has the billboard business changed over the years? A. […]
Digital signage is one of the most highly effective visual tools for use in emergency response because the important message gets delivered quickly, via a highly visible medium. These electronic displays and messaging systems offer a wide-reaching method to visually communicate with a large group of people during an emergency. […]
EXCITE retail screens open new opportunities for brands to interact with consumers in out-of-home environments. oOh! Media has claimed a world-first in out-of-home (OOH) engagement with the launch of its sensory-driven interactive retail screens. […]
Moving Tactics, a local digital signage solutions company, has been working with liquor brands and liquor retailers such as Pick n Pay Liquor, Ultra Liquors and Makro’s Liquor division to put in place digital in-store marketing campaigns and strategies. […]
The first fruits of the union between invidis consulting and Integrated Systems Events have proven to be a success, cementing the reputation of Digital Signage Summit Europe 2015 as a strategy conference for both digital signage and Digital-out-of-Home. There is now the promise of more to follow with up-and-coming DSS events scheduled for Russia and Dubai. […]
Amsterdam pedestrians were recently treated to live and interactive culinary demonstrations by a chef at La Place. […]
For the first time this year, digital ad spending will exceed spending on newspaper ads. Along with digital, spending on TV and outdoor ads is also increasing. Mobile internet ad spending growth is considerably faster than that of digital as a whole; this year, mobile will grow at 10 times the rate of all digital ads. […]
Last week, ADTEKR hosted our Adtech Stars New York event, attended a number of other industry events and also met with thought leaders in the sector – below are the key takeaways from the week and the common themes identified as forming the next big thing for adtech. […]
Monique Dolbin, Associate Director of the World Advertising Research Centre (WARC) in the America’s has joined the slate of speakers for OMAC’s OOH Conference ACTIVATE which is being held on Oct. 28th in Toronto. Monique will speak on the “Lessons in OOH from the World’s Best Campaigns” and share the trends that WARC’s annual meta-analysis found in OOH through selected campaigns. […]
Jumping, talking, taking selfies and playing games are all part of what oOh! Media chief executive Brendon Cook sees as part of the future of out-of-home advertising. oOh! […]
There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks running on Chromeboxes will soon be able to use the players as the beacons, via Google’s emerging Eddystone protocol. That set-up enables Chromeboxes to shoot URLs to smartphones with Bluetooth enabled. […]
Shopping is an emotional, engaging, visceral experience, and in-store video can help put shoppers into a buying state of mind. […]
Since the implementation of digital menu board systems, the businesses have observed a 10 percent increase in customer numbers. […]
