87 New Organizations Have Joined YTD. Warrenton, VA - The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that its year-over-year membership has increased 18% as of the end of August. […]
Ad-blocking has become an industry aimed at killing an industry (advertising) that supports an industry (media), leading to yet another industry aimed at unblocking the blocked. Advertising is trapped in a vicious Imodium/Ex-lax downward spiral. Self-interest abounds here. […]
Transcription of Finance News Network Interview with oOh!media Limited (ASX:OML) CEO, Brendon Cook. Carolyn Herbert: Hello I’m Carolyn Herbert for the Finance News Network and joining me from oOh!media Limited (ASX:OML) to discuss its first half 2015 results is CEO, Brendon Cook. Brendon, welcome back. […]
This year´s OVAB Digital Signage Summit Europe at Munich Airport will be organised by invidis consulting and Integrated Systems Events, in cooperation with OVAB Europe. This year’s summit will be the largest so far and will reflect an increasing international involvement form both speakers and sponsors. Make sure you are well informed on what’s happening. […]
TMTFactory will present its highly successful digital retail solution for FC Barcelona at the OVAB Digital Signage Summit Europe conference being held at the Hilton Munich Airport Hotel on 10-11 September 2015. FC Barcelona is arguably the most iconic club in world football and maximising revenue generating opportunities is vital for the club. […]
Lee Curtis was recently appointed as the new GM for Posterscope South Africa, a division of Dentsu Aegis Network. Media Update recently caught up with him to talk about his expectations, his views on the local OOH industry and his future plans for Posterscope. What are your thoughts on joining Posterscope? […]
Media evolves. Print, from paper to digital; radio from on air to on line; out of home from static to dynamic; television from broadcast to addressable. […]
The platform has been supplied and installed by Hansab AB, a provider of technology solutions to public and private sector organisations in Lithuania and Signagelive’s strategic channel partner in the Baltic region. […]
Consumers are – at last – opening their wallets and advertisers are following that money – that’s the core and upbeat message in the AAI/Nielsen Advertising Barometer report for the first six months of this year. The survey found that the overall advertising market was 7.9 per cent ahead of the first half of 2014 and that spend, year on year across nearly all media, is up. […]
Alert passersby might have noticed a crane Thursday next to the 405 Freeway, looming from the Fountain Valley site of a proposed electronic billboard at the Euclid Street off-ramp. No, the crane was not there to erect the controversial sign – as a few residents speculated when they called Costa Mesa City Hall. […]
Programmatic ad buying predicted to account for more than half of the UK’s £3bn digital display market this year, according to research. AOL’s acquisition of mobile ad firm Millennial Media underlines the rapid rise of programmatic advertising, as new research shows that automated buying will grow massively this year and account for more than half of the UK’s £3bn digital display market. […]
By Ryan Cahoy, Managing Director, Rise Vision. Digital displays - tasked with conveying information quickly, impressing viewers, and getting attention - are up against a staggering legacy left by the clunky, proprietary systems of the past. But, the same basic principles of good design apply to digital signage more than ever before. […]
With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]
Ocean has today formally announced the opening of registration to the annual Digital Creative Competition Awards Ceremony breakfast event, on 8th October from 8.30am. Now in its sixth year, the event hosted at the IMAX, Waterloo, is an opportunity for the wider media and creative industries to gather together and be inspired by the concepts designed for brands using digital out of home. […]
Online publishers and mobile advertising companies are bracing for Apple Inc.’s enabling of ad-blocking on its mobile devices, which they say could pose a risk to their businesses. Apple’s Safari desktop browser has supported ad-blocking software for years. […]
