Messaging is dynamically targeted for patient waiting rooms or employee break rooms. Integrations and applications can even automate these communications, which requires minimum maintenance. […]
UMood, as it is called, is technology that uses neuroscience to select the ideal T-shirt for matching a customer’s disposition. […]
The technology uses precise lasers to create an image that appears different to your left and right eyes, giving it a 3D look. In exactly one week's time, we'll have arrived at the same date as Marty McFly in Back to the Future II . So it seems fitting that all kinds of technologies from the movie are proving true. […]
Max Drachman is an outdoor industry investment banker with Kalil and Co. Insider’s August 2015 interview with Drachman is one of our most viewed posts. Insider talked with Max this week about conditions the outdoor advertising acquisitions market. […]
Pittsburgh’s Industry Weapon has formally joined the list of companies that have developed applications to work with Google ChromeOS-driven Chromeboxes and all-in-one Chromebases. The company, known for many years as a top Cisco partner, says the devices will work with its SaaS-based CMS platform, called CommandCenterHD. […]
Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media’ spend, have once again shown a positive increase in the first half of 2015. OOH increases by 4% across H1 2015 when compared to the same period last year. […]
Cosmetics company Revlon switched on its "Kiss Cam" in New York's Times Square on Tuesday, four days after the interactive billboard went dark over complaints that it was attracting gropers. […]
After twenty years, the dying City Place Mall is finally coming back to life. New video screens on the building's historic exterior are another sign of how downtown Silver Spring is evolving into an urban place. The new screens. […]
It's the annual conference of the Association of National Advertisers, known for the last decade or so as ANA Masters of Marketing. The 2015 conference, being held in Orlando, Fla., at the Orlando World Center Marriott, starts today and runs through Oct. 17. […]
Have marketers lost touch with reality? According to Bob Hoffman, author of Marketers Are From Mars, Consumers Are From New Jersey: Digital Advertising and Other Delusions, they’re operating under some highly questionable assumptions. Mr. […]
The initial conversion of 1,000 screens will grow to over 1,650 during Middle Eastern expansion. HyperMedia’s mall network is currently composed of 22 malls with 600 large format LCD and LED screens (some up to 49×26 feet in size) and will grow to 30 malls with 1,000 screens due to Middle Eastern expansion. […]
Paris – Global outdoor advertising company JCDecaux SA has won the exclusive 12-year contracts to run the advertising operations of Brasilia Juscelino Kubitschek International Airport and Natal São Gonçalo de Amarante International Airport in Brazil, starting on 1 November 2015. […]
This case study concerns the high-impact, custom digital display integrated into the building façade of the Fairfield Inn & Suites adjacent to the Port Columbus International Airport terminal. […]
Largest Network of Its Kind Raises the Bar for Digital Outdoor Advertising DANVILLE, IL-- A little over two years into a 20 year contract that brings together some of the most innovative and successful companies in the outdoor advertising industry, Watchfire Signs is praising the progress of the project and the cutting-edge innovations it has created. […]
Another year, another Advertising Week, that seminal time when the industry descends upon Times Square to mingle, make connections and learn a little. Below we share our Top 10 observations from Advertising Week 2015. 1. […]
