UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. […]
NEW YORK /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities", "CRI", or the "Company") (OTCQB: CREX), a leading marketing technologies solutions provider, announced that it has completed the acquisition of ConeXus World Global, LLC ("ConeXus"). ConeXus is now a wholly-owned subsidiary of the Company. […]
It’s an eclectic group of issues from a political action committee run by the general counsel of Utah’s biggest billboard company, Reagan Outdoor Advertising. Utahns for Independent Government is run by Nate Sechrest, who says they are supporting Jackie Biskupski because of her stand on those issues. “We're not trying to make anything seem like it's coming from Jackie. […]
Craig Wallis, Group Head at the MediaShop. Enter Stage Left: Digital Out of Home Screens Worldwide, we have digital billboards/screens as “the big thing” in Out of Home (OOH) and this technology, along with its amazing software, has allowed people to place screens, both big and small, in half a gazillion possible locations which consumers frequent. […]
Mira retargets in real life by affecting something called Digital Out-of-Home media (think: Digital Signage, Taxi TV, etc) which, for our purposes, we define as all the screens in all the public spaces that have 2 things in common (1) they’re serving us advertising and (2) none of them know anything meaningful about the audience immediately present. […]
SAO PAULO /PRNewswire/ -- As brands and advertisers across Brazil recognize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles like digital signage. The technology has the ability to reach huge audiences and play engaging and targeted messages to them at the point of sale, transit or wait. […]
Starbucks will be adding video screens to 2,400 of its drive-through lanes in the U.S. The process will happen over the next 12 months. Such screens are standard at drive-through lanes of many fast-food chains, such as McDonalds MCD -0.62% , Burger King QSR 0.29% , and Sonic—but the Starbucks screens will have a twist: customers will see their barista’s face when they relay their order. […]
Well the future is now, and as the wildly popular movie trilogy celebrates its 30th anniversary, it's a great time to examine the foresight of filmmakers Stephen Spielberg and Robert Zemeckis in their representation of the future of OOH ads. […]
A Utah-based signage software company has taken the interesting and questionable step of buying and registering the unused domain suffixes of many key competitors. […]
Kinetic Worldwide, an audience-based out-of-home media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Kinetic states it aims to offer “greater efficiency, more precise audience targeting and enhanced real-time optimization opportunities. […]
JCDecaux and Publicis Groupe have entered into exclusive negotiations in the context of increasing JCDecaux’s participation in the capital of Metrobus from 33% to 100%. Since 2005, JCDecaux has owned 33% of the capital of Metrobus, which is the parent company of Mediagare, Mediarail, Média Transports and SMPA. […]
By Daniel Parisi. Singh Ventures, an entrepreneurial company based out of Philadelphia has launched what it’s calling the “Uber-killer,” NoMoCab. NoMoCab is an on-demand cab service similar to Uber or Lyft, but is entirely free. […]
Posterscope Germany launched the Media Facade, the new out-of-home landmark for Hamburg and Germany. Coinciding with the start of the 10th Reeperbahn Festival – one of the most important meeting places for the music industry worldwide – the new venue „Klubhaus St. Pauli“ was opened and at the same time the Media Facade on the front of the six-storey building was launched. […]
UK advertising spend grew 5.8 percent in the first half of 2015 to reach a record high of £9.4bn, according to Advertising Association/Warc Expenditure Report data published today (20 October). Steady growth was also reported in the first half for radio (2.9 per cent), out of home (2.3 per cent), cinema (2.7 per cent) and direct mail (4.5 per cent). […]
The Out-of-Home-Marketing Association of Canada (OMAC) is has released an update to their interactive mapping tool. This update now includes the complete inventory of all OMAC member companies including their 2 newest members – Clear Channel Canada and Quebecor Out-of- Home. […]
