New Jersey-based SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and, ultimately, sales, through real-time analysis of campaign and individual ad data for maximum revenue opportunities and campaign optimization. […]
In my old newspaper editor days, I verbally slapped around my reporters if they did something called Burying The Lede – putting the big news at the end of the story, if they got it in there at all. […]
Topshop used a national Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign appeared on digital screens at key shopping areas across London, Glasgow & Manchester. […]
It's a well known fact that emotions play a powerful role in our decision making processes -- nobody ever claimed that we humans were rational actors. And it goes without saying that our attitudes about everything from the products we buy to the companies that we work for are profoundly influenced by our feelings towards those places and things. […]
SAN FRANCISCO—Airbnb issued a public apology on Thursday, October 22, after launching a bold billboard campaign that made suggestions as to how the city of San Francisco should spend the estimated $12 million the company could pay if Proposition F passes. […]
These reports keep coming, from companies named 'Markets and Markets', 'Grand View Research' and several others, this one is from 'Future Market Insights'; with similar headlines and synopsis. All of them are similarly priced starting with around USD 4,500 for individual use and up to USD 10,000 for enterprise use. […]
Sitting at Denver’s airport, lamenting how I managed to book a flight with a time window that pretty much mirrors the time window for tonight’s Blue Jays-Royals game. No WiFi on plane, so I am pooched. Go Jays. […]
This week Rightmove launched a Digital Out of Home campaign supporting the “Find Your Happy” message. The campaign highlights the unrivalled choice and stock available on Rightmove, reminding passers-by that they’re more likely to find their next home on Rightmove, with dynamic & localised messages deployed on the Exterion and JCDecaux networks across London. […]
Location-based marketing will be a $43.3 billion market by 2019, Asif R. Khan, president of the Location Based Marketing Association, told the audience at the group’s annual regional meeting in Chicago Thursday. […]
After two years with the WSJ Office Network, Margit assumed the role of Vice President, Digital Director at Titan, which recently merged with Control Group to form Intersection. “Agency fragmentation is not even fully grasped by people working within them,” says Kittridge, “so it’s very difficult for digital out-of-home networks to find contacts aligned with our sector. […]
The High Street is a hot topic of discussion at the moment, whether it’s the press bemoaning the number of stores closing and proliferation of pound shops, or Mary Portas and Bill Grimsby feuding over the future of this British icon. […]
With ad tech increasingly playing a part in the OOH sector, Exterion Media's CEO, Shaun Gregory, explained how mobile is helping to grow the sector, providing greater connectivity and an effective way for brands to connect. This is especially important for millennials who are difficult to reach with traditional media channels. […]
Darwin International Airport, the gateway to Australia's Northern Territory and the 10th busiest airport in the country, recently renovated all its signage to refresh its look and enhance its welcoming role to the region — and the centerpiece of that effort was "The Wave," a sinuous wave-shaped digital signage canvas created by NanoLumens. […]
A few weeks ago Aldo Shoes opened its world’s largest store at Dubai Festival City Mall. The Apparel Group – which holds the Aldo License for the region – invested heavily in a modern, screen filled instore design. Probably the best digital signage shoe retail concept in the region. […]
“Isn’t digital signage just an expensive way of replacing printed ads?” – a question that most digital signage newbies struggle with. However, there is an extreme focus on price and not the value of digital signage. […]
