Attribution, the process by which marketers quantify the contribution of various media in an ad campaign to the its desired impact, is receiving renewed attention as mobile grows increasingly central. It’s the time of year for predictions, and we’re not immune to that impulse. […]
The 595-square-meter display is currently being installed in Panama City as the fourth Daktronics installation for Futurad, who is rapidly growing their digital network in Panama. […]
TAMPA, FL (WFLA) — Billboards have been put up around Tampa Pinellas County and Orlando for in order to help “dispel myths and fear about Islam during this challenging time,” according to the Islamic Circle of North America. ICNA says the billboards are meant to challenge people to get the facts about what Muslim Americans believe. […]
The OOH industry, specifically the digital outdoor advertising industry, has evolved into a technology industry. Many OOH providers now have CTOs. In fact, many have larger IT/digital teams than sales teams in their corporate offices. […]
Outdoor is booming, facilitated by the digitisation of billboards and signs, which allows the companies to rotate inventory more efficiently, although the figure for November was boosted by an accounting anomaly. APN Outdoor, oOh! Media and QMS Media all listed on the ASX in the past year and are trading well above their respective issue prices. […]
In the first of Mediatel's two prediction specials, Sky Media, Outsmart, DataXu, ZenithOptimedia and AdRoll reflect on the year gone by - and offer their thoughts on what 2016 will have in store. […]
Digital outdoor advertising company Ocean has announced a restructure following its acquisition of MediaCo earlier this year. The London-based company agreed a deal with MediaCo – the company behind state-of-the-art digital touchscreens around Manchester – back in April. It also bought West Midlands-based outdoor media owner Signature Outdoor last year in a £15m deal. […]
You can now customise the Curve screen at Piccadilly Circus: Create a personalised Burberry scarf using new 3D tech & fly it with pride using your mobile. Last Christmas, one of the most prestigious advertising locations in the world, Piccadilly Circus, ditched the well-worn TDK logo that had looked out over the junction since 1990. […]
Paris, global outdoor advertising company JCDecaux SA announces that its wholly-owned subsidiary JCDecaux Advertising (Shanghai) Co., Ltd. has been appointed as a long-term media partner of Guangzhou Metro Corporation. […]
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. […]
Programmatic solutions are commonplace in the online world, but it’s a relatively new concept in the out-of-home media space. Confirming its position as an industry innovator, Kinetic has recently announced the launch of a pioneering programmatic offering for both static and digital out of home assets. […]
Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos. […]
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Lovers of that 'big cherry taste' may soon find an irresistible urge to buy Australia's oldest chocolate bar next time they fill up a tank of fuel, thanks to a novel new advertising campaign. […]
MUMBAI: Clear Channel, one of the world's largest outdoor agencies, has exited its 50:50 joint venture with DDB Mudra that was formed in 2009. Gour Gupta, erstwhile CEO of Clear Channel Mudra and former CEO of Madison's Platinum Outdoor, has acquired Clear Channel India's stake in the JV. While Gupta now owns 51%, the rest is with DDB Mudra. […]
