“Signs and the Downtown Experience,” produced by Craig Berger, takes a close look at how billboards, street signs and other forms of print and digital messaging help shape urban landscapes and identity. […]
Here’s a stack of pix from the Digital Signage Federation event at Yorkdale shopping centre on Tuesday night, courtesy of Stephanie Gutnik of BroadSign. There were roughly 50 people, who were broken up into teams of 4 to go on a signage scavenger hunt in the ritzy mall – noting everything from the excellent to the “ugly babies. […]
This June 2015 study explains the economics of billboard advertising, specifically pertaining to the internal and external elements that make them effective for both consumers and the brand. Billboards have been used as an advertising medium for more than a century, and are still used today. The question is, “What about billboards make them so effective? […]
InfoComm International has announced roundtable discussions about digital signage in London and Dublin. Free to InfoComm members, roundtables are a networking and business education opportunity that enable delegates to make face-to-face connections with industry colleagues, get advice tailored to their businesses, and share insights and opinions during the open discussions. […]
Outdoor media owner JCDecaux has announced winning the advertising contract for Shaw Theatres in Singapore. JCDecaux will officially begin handling the theatre’s ad sales starting from 1 November. […]
Joe Jensen tells retailers that IoT technology can help improve all areas of the customer experience Intel says retailers can help deliver the “perfect retail experience” using M2M technology as the company continues its drive to connect as many industries to the Internet of Things (IoT). […]
NEW YORK--(BUSINESS WIRE)--Total U.S. advertising expenditures declined 3.9 percent in the second quarter of 2015 to USD 38.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. During the first six months of 2015 ad spending fell by an identical 3.9 percent. […]
NEW YORK /PRNewswire/ -- The merger of Titan and Control Group to form Intersection, announced earlier this summer, has been completed. Intersection, an urban experience, technology and media company will work with cities to solve modern challenges and reinvent the urban experience, creating more connected, livable and prosperous cities. […]
Earlier this morning, Morgan Stanley unveiled a brand-new multi-media experience outside their global headquarters at 1585 Broadway in Times Square. Watching the screens that line Broadway between 47th and 48th Streets, everything on display was designed and created in partnership with Bloomberg’s Marketing team. […]
Clear Channel brand Storm's One Piccadilly Circus screen will promote the creative ideas for change that will take place on Do It Day. As The Drum’s two-day campaign to change the world draws closer, preparations are being finalised as brands and creative come together to develop life transforming solutions to problems throughout the world. […]
PHOENIX - Sixteen digital billboards have been placed along Arizona's freeways advertising the $50,000 reward for information leading to the arrest of the shooter, or shooters, who've fired at vehicles along those freeways over the last few weeks. […]
The following is an exclusive guest contributed post from Rodolfo Saccoman, Chief Executive Officer of AdMobilize. When 88% of a marketplace feels something is “very important,” you’d think those who serve that market would be listening—but so far they’re not, at least not fully. […]
The Brisbane (Australia) City Council recently has taken a step toward executing Digital Brisbane's strategy of positioning Brisbane as a digital leader — a highly connected and accessible city — including deploying digital signage wayfinding kiosks, according to Australian digital signage provider Prendi. […]
The campaign gave hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh! UniLites panels. […]
Since launching Vision Zero last year, officials in New York and San Francisco have worked to highlight the built environment’s role in pedestrian safety. But new research from San Francisco shows drivers yielding to pedestrians in greater numbers thanks to billboards and bus ads, not just paint and cement. […]
