Raw Feed & Search

Adweek: Samsung’s Life-Saving Truck Screens Take Top Honors at Adweek’s Isaac Awards

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour. […]

adweek.com
Sun, Sep 20, 2015 at 12:53 AM

Permalink

MasterCard launch Rugby World Cup OOH campaign with “Priceless Surprises” (Pioneering OOH)

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road. MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of ’44 Days of Crazy’ campaign. […]

pioneeringooh.com
Sat, Sep 19, 2015 at 5:05 PM

Permalink

The Australian: 16.6m share parcel in APN Outdoor to be sold

Fund managers were hoping the deal, which also drew pitches from UBS and Morgan Stanley, would be priced at a 1 percent discount to that figure. However heavy demand enabled Macquarie to extract a premium. The outdoor advertising market is booming with both APN Outdoor and its closest rival oOh! […]

theaustralian.com.au
Sat, Sep 19, 2015 at 12:38 AM

Permalink

Doggy DOOH campaign warms hearts (DSToday)

Digital signage took the old saw about stray dogs — "He followed me home; can we keep him?" — to an entirely new place earlier this year in the U.K. The U.K.'s Battersea Dogs & Cats Home animal shelter earlier this year launched a clever digital out-of-home activation with OgilvyOne U.K. […]

digitalsignagetoday.com
Sat, Sep 19, 2015 at 12:27 AM

Permalink

16:9: Toronto’s Union Station Ties Up Ads With LED

Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for an out of home ad company. […]

sixteen-nine.net
Fri, Sep 18, 2015 at 10:22 AM

Permalink

David Esser Named CTO of rVue; Steve Schildwachter Resigns as CMO, Will Continue as Advisor (PR)

rVue Holdings, Inc. (OTC PINK: RVUE), a premier advertising technology platform for digital place-based media, today announced that David Esser has been named rVue's Chief Technology Officer. Mr. […]

Fri, Sep 18, 2015 at 7:47 AM

Permalink

Samsung launches interactive rugby game on Piccadilly Circus screen (Event Magazine)

Samsung is transforming its Piccadilly Circus advertising screen into an interactive 3D rugby game for two days from today (18 September). […]

eventmagazine.co.uk
Fri, Sep 18, 2015 at 7:44 AM

Permalink

Adshel says marketers aren’t using digital outdoor to ‘capacity’, quoting new study (Mumbrella)

Out of home advertising company Adshel has said clients are still not using the abilities of digital outdoor ads to their full potential, pointing to the results of a study the company has recently completed. Adshel will roll out a new national outdoor digital network Adshel Live, on October 5 with 270 digital screens across Australia’s major metropolitan cities. […]

mumbrella.com.au
Fri, Sep 18, 2015 at 12:01 AM

Permalink

SMI: US adspend growth hits new high in August, out-of-home up 41% year-on-year (Warc)

NEW YORK: August saw advertising expenditure in the US record its highest monthly rise so far this year after the market was boosted by back-to-school marketing and its associated advertising on local TV networks, new data have shown. […]

warc.com
Thu, Sep 17, 2015 at 11:55 PM

Permalink

The invidis Digital Signage Yearbook 2015/16 (free download)

The “invidis digital signage yearbook 2015/16” in English includes a general overview of the digital signage market in the EMEA region. It also contains infographics as well as country reports about Western Europe, The Mediterranean Markets, Northern & Eastern Europe and Middle East/GCC. Additionally the markets of Germany, Switzerland and Austria are considered in great detail. […]

invidis.de
Thu, Sep 17, 2015 at 11:42 PM

Permalink

16:9: DSrupted 2015 Wrap-Up

Mike Pell of Microsoft on data visualization At roughly 4:30 Wednesday I informed the crowd at DSrupted we were done, that I was in bad need of a beer, and that if anyone else was he or she should follow me across the street to a sports bar. Many did, as we tipped a celebratory pint to what I think was a very well-received second stab at a conference on disruptive technology in digital signage. […]

sixteen-nine.net
Thu, Sep 17, 2015 at 11:41 PM

Permalink

Billboards Help Red Bull Soar Beyond Energy Drinks (iHeart Billboards)

Red Bull is synonymous with giving consumers “wings” to soar through the day when their energy begins to flag. But Red Bull is more than just an energy drink — they’ve evolved into a highly successful multimedia company, expanding their reach into print, feature films, music and extreme sports. […]

Thu, Sep 17, 2015 at 11:33 PM

Permalink

Philadelphia approves adding 12,000 square feet of digital signage to Market East (Plan Philly)

More digital advertising is coming to Market East. The City Planning Commission voted on Tuesday to approve PREIT’s plan to post digital billboards along the front of the renovated Gallery at Market East, along with an associated plan for public improvements. PREIT is seeking to build a total of nine digital signs facing Market Street between 9th and 11th streets. […]

planphilly.com
Thu, Sep 17, 2015 at 11:31 PM

Permalink

Ad spending down in second quarter, outdoor and digital are up (Media Life Mag)

A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy. […]

Thu, Sep 17, 2015 at 11:25 PM

Permalink

How to choose a digital signage software provider, part 1 (DSConnection)

It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]

digitalsignageconnection.com
Thu, Sep 17, 2015 at 3:40 PM

Permalink