By Barry Frey. It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black and white TV to color, the advent of cable television networks, and so on. […]
Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures. OOH adspend also dropped in Q2, by 3.6% to £249m but this followed strong year-on-year growth of 9.7% in Q1. Overall in the first half of the year OOH sector saw a 2.3% growth in adspend in the first six months of 2015. […]
– New interactive advertising product brings audio and video to traditional transit shelter posters in Toronto for the first time – – TSA Interactive allows brands to interact directly with the public – TORONTO /CNW/ - Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. […]
Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results. […]
Demand and placement are two key business rules to keep in mind when planning a new digital signage project. […]
Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. […]
CIVIQ Smartscapes’ vision will become a reality with the installation of its first LinkNYC terminals on the streets of New York City. […]
Below are the standard formats for printed and digital OOH media. […]
No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store. But customer experience in retail can be a catwalk for the emperor's new clothes. Remember how many people talked about the ability to use social media on an interactive terminal in store? […]
What types of business strategies contribute to a profitable network? What should the basic checklist include? Margit Kittridge, Vice President, Digital Director, Intersection. […]
The world of digital signage continues to grow, and the technology and ROI is ever-changing. However, the fundamental strategy on successful network deployment remains. It still takes a complete understanding of the viewer, the venue, the partners, and the plan. […]
Shaun Gregory, chief executive of the outdoor advertising company Exterion Media Group says his company, which operates advertising sites on the London Underground, buses, billboards and elsewhere, is enjoying strong sales, even as the conventional wisdom is that marketing is increasingly shifting online. […]
The Federal Bureau of Investigation is hoping to catch a murder suspect by putting his face on Atlanta billboards. Damian Thomas is wanted in connection with the April 2015 shooting death of 35 year old DeShannon Reid in Wilmington, Delaware. Thomas fled the murder scene and is believed to be in the Atlanta area because he has family here. […]
Video Walls feed the Gulf’s desire for impressive visual solutions. Demand for video wall displays is the highest in the MENA region – no other region in the world records a higher market share of thin-bezel professional displays. LG’s curved 0,9 mm video wall was the star of Gitex 2015. […]
Britain’s WPP, the world’s biggest advertising company, reiterated its full-year net sales target on Monday after posting an acceleration in third-quarter trading due to easier comparatives and solid demand in Europe and the United States. […]
