Raw Feed & Search

Billboards ridiculing aspects of Christianity and Islam rejected by APN Outdoor (Herald Sun)

BILLBOARDS ridiculing Christian communion wafers and asking if people can flush the Koran down the toilet have been rejected by a major Australian outdoor advertising company. The ads were to be posted in Melbourne, Sydney and Brisbane to promote atheist and American author Sam Harris, who is touring in January. […]

heraldsun.com.au
Thu, Oct 29, 2015 at 12:44 AM

Permalink

Warc: Indian OOH advertising picks up

MUMBAI: Spending on outdoor advertising picked up in the third quarter and the sector is likely to see an annual increase of between 7% and 8%, according to industry figures. Exchange4Media spoke to a number of OOH owners and media agencies who all agreed that Q3 2015 had been a significant improvement on the same period in 2014, thanks to campaigns run by government and ecommerce businesses. […]

warc.com
Thu, Oct 29, 2015 at 12:41 AM

Permalink

Los Angeles Police Department and Clear Channel Outdoor Partner to Launch Driver Safety Campaign (PR)

Clear Channel Outdoor Billboard Donation Aims to Combat Distracted Driving, Hit-And-Runs. LOS ANGELES--(BUSINESS WIRE)--Clear Channel Outdoor (CCO) today announced a new campaign with the Los Angeles Police Department (LAPD) to prevent distracted driving and reduce the number of hit-and-run accidents in the Los Angeles area. […]

businesswire.com
Thu, Oct 29, 2015 at 12:38 AM

Permalink

Dear ANA, I offer you an idea (Linkedin)

This week, the Association of National Advertisers (ANA) in the US took the unprecedented move of hiring two independent firms to support its fact-finding efforts to uncover (and hopefully resolve) issues that have cast a huge, dark cloud over the transparency of the US media industry. […]

linkedin.com
Wed, Oct 28, 2015 at 11:56 PM

Permalink

Installation of the Week: Digital Billboard Warns Pedestrians in Samsung’s DOOH Campaign (DSConnection)

The interactive digital billboard featured below recently amazed passersby in Stockholm as it warned pedestrians about obstacles lurking just around the corner. […]

digitalsignageconnection.com
Wed, Oct 28, 2015 at 9:55 AM

Permalink

Case study: touch interactive storefront for Korean Air by Pearl Media (DSConnection)

Pearl Media and key partner Initiative built a touch interactive storefront for Korean Air that served as a gateway to other countries. An interactive storefront was created for Korean Air in which consumers could create a customized postcard for one of four Korean Air destinations through touch technology. […]

digitalsignageconnection.com
Wed, Oct 28, 2015 at 9:12 AM

Permalink

DOOH Campaign: St Pancras turns into Exotic Paradise (AV Interactive)

The Mexico Tourism Board has taken over the Immersion Zone at London's St Pancras International Station as part of a major tourism push. The post St Pancras turns into Exotic Paradise appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]

avinteractive.com
Wed, Oct 28, 2015 at 5:29 AM

Permalink

Seoul’s interactive bus information system (AV Interactive)

Hundreds of bus shelters across Seoul, South Korea have been fitted with 46-inch touch sensors to give commuters engaging, easy-to-access real time information about traffic, transit routes and local amenities. The post Seoul’s interactive bus information system appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]

avinteractive.com
Wed, Oct 28, 2015 at 5:29 AM

Permalink

Elections and sports drive stronger adspend growth in 2016, outdoor projected to grow 3.6% to 4.3% (JCDecaux)

Global advertising spend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts. Key events to drive 2016 global adspend are said to be the USA presidential elections, summer Rio Olympics and the UEFA Football Championships. […]

jcdecaux-oneworld.com
Wed, Oct 28, 2015 at 2:58 AM

Permalink

Media Village: Cinema Advertising: Break Through Fragmentation with a Bang

Fourth quarter is always an exciting time in media. Maybe it’s from the old television model, but the season still feels ripe for a premiere. But we’ve seen that model decline, year-over-year, as an abundance of choices and consumer control have fragmented our industry along with our efforts to communicate to consumers. […]

mediavillage.com
Wed, Oct 28, 2015 at 2:51 AM

Permalink

Wildstone Airports launch ‘The Edinburgh Domination’ DOOH opportunity at Edinburgh Airport

Wildstone Airports and Edinburgh Airport have launched The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points. […]

Wed, Oct 28, 2015 at 2:48 AM

Permalink

DOOH Campaign: BMW Use Real Time Posters to Launch New 7 Series (Pioneering OOH)

 […]

pioneeringooh.com
Wed, Oct 28, 2015 at 2:38 AM

Permalink

invidis: LED, LCD and OLED – more choices for display solutions

LCD displays are the bread and butter of digital signage. In a typical 16:9 aspect ratio they typically come as large format, professional or commercial displays. […]

invidis.de
Wed, Oct 28, 2015 at 2:32 AM

Permalink

invidis: Digital Signage Trends and Drivers in the Gulf Cooperation Council Market

Growth forecast for the UAE and neighboring GCC markets has just been lowered by the IMF. But the World Bank is still expecting a growth of 3-3.5% for 2015/16. Most mature markets would love to record a growth rate of more than 3%, but the UAE is an emerging market. […]

invidis.de
Wed, Oct 28, 2015 at 2:30 AM

Permalink

Will McDonald’s be the catalyst for the next era of retail disruption? (DSToday)

An earlier blog, "The next era of retail disruption: Experience," addressed how every 50 years or so the retailing landscape is drastically transformed. With each change, retailing is redefined in order to meet consumer expectations. Today, consumers expect an experience, and are willing to pay more for it. […]

digitalsignagetoday.com
Wed, Oct 28, 2015 at 2:26 AM

Permalink