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H.I.G. Capital acquires two Spanish outdoor advertising companies, becomes the largest independent group in this sector in the region (Businesswire)

MADRID--H.I.G. Europe (“H.I.G.”), the European arm of global private equity firm H.I.G. Capital, has established the largest independent outdoor advertising group in the Iberian region through the simultaneous acquisition of two outdoor advertising companies, Impursa S.A.U. […]

businesswire.com
Wed, Dec 23, 2015 at 1:31 AM

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How To Use OOH to Target Busy Consumers (Media Space Solutions)

Out of Home advertising (OOH) is not a new channel. In fact, it’s one of the oldest media in existence dating back to the mid-1800s, when circus posters and horse-drawn streetcar advertisements were ubiquitous. OOH is still thriving because it has constantly evolved and adapted to new formats, markets and technology. […]

mediaspacesolutions.com
Tue, Dec 22, 2015 at 7:59 PM

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Ad Age: Mobile Beacons to Explode, but They Aren’t a Silver Bullet for Tracking

In the next five years, hundreds of millions of mobile beacon tracking devices will pepper retail shops, restaurants and malls, observers are predicting. […]

adage.com
Tue, Dec 22, 2015 at 7:56 PM

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L’Oreal Paris salons ‘re-enchanting’ customers with digital signage (DSToday)

Almost 50 L'Oréal -partner hair salons in Paris have been equipped with digital signage displays by digital signage solutions provider Crown Heights since June, the digital signage company announced on its blog. […]

digitalsignagetoday.com
Tue, Dec 22, 2015 at 7:49 PM

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Digital signage network at MGM Resorts Int’l enters the advertising market (DSToday)

Last month MGM Resorts' expansive digital signage network of nearly 50,000 screens across all 12 of the MGM Resorts Las Vegas hotel and casino properties, covering 73 percent of the entire Las Vegas strip, entered the advertising market, according to an announcement from interactive touchscreen digital signage network owner Incentient. […]

digitalsignagetoday.com
Tue, Dec 22, 2015 at 7:46 PM

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Get ready for ‘Digital Signage 2.0’: The intersection of signage, visual effects and real-time data (DSToday)

Digital signage — once the preserve of basic looped videos — is going through a quiet renaissance. […]

digitalsignagetoday.com
Tue, Dec 22, 2015 at 7:41 PM

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India: IOAA’s OOH Campaign to promote outdoor advertising (Echange 4 Media)

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon. Following the launch of their outdoor campaign at Outdoor Asia Convention (OAC) this year in August, Indian Outdoor Advertising Association (IOAA) has executed the campaign recently in Bangalore through billboards. […]

media4growth.com
Tue, Dec 22, 2015 at 7:19 AM

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Nancy Fletcher: 10 Reasons to Celebrate OOH in 2015

As we come to the end of 2015 and embrace a New Year, real­ity looks good to me. There’s no ques­tion our industry faces challenges in the days ahead and we can’t shirk from those realities, but here are ten reasons to celebrate OOH. 1) OOH is Growing. […]

Tue, Dec 22, 2015 at 2:28 AM

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Samsung launches holiday DOOH campaign for Gear S2 all over the world (Android Community)

Samsung has launched a new out of home advertising campaign for their Gear S2 smartwatch and along with it comes interactive billboards, metro station takeovers, as well as holiday watch faces. There are even some pop-up stores in South Korea where people can experience the OEMs newest smartphone. […]

androidcommunity.com
Tue, Dec 22, 2015 at 2:15 AM

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MediaPost: Outfront Planning Addressable Outdoor Ad Network

While the inevitable comparisons to “Minority Report” are probably a bit over the top -- thankfully there’s no retinal scanning involved. Outfront Media, previously known as CBS Outdoor, is planning to roll out a fully addressable outdoor advertising network sometime in the not-too-distant future, according to CEO Jeremy Male. […]

mediapost.com
Tue, Dec 22, 2015 at 2:11 AM

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16:9: Looking Ahead To DSE 2016

  The annual Digital Signage Expo is less than three months out now, so it’s time for me to have a look at at what’s up with the event this year, as well as start planning the annual Preset Group Mixer. The latter is already somewhat in hand – the venue secure and several sponsors lined up. […]

sixteen-nine.net
Mon, Dec 21, 2015 at 1:28 PM

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Case Study: Pfizer Advil Boosts Sales with Smart Network End Caps (DSConnection)

The creative was shown on the 15-inch screen that is attached to the end cap where the product is merchandised in 1,563 Walmart locations throughout the country. […]

digitalsignageconnection.com
Mon, Dec 21, 2015 at 11:25 AM

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The Real World December 2015 (Posterscope)

The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news and analysis. […]

slideshare.net
Sun, Dec 20, 2015 at 6:44 PM

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State of the Industry Panel by Digital Signage Federation (Recorded G Hangout, 1:00:08)

Discussions on: Business, technology, implementation, and industry-wide highlights from the past year. Anticipated changes in customer expectations, service delivery, and technology in the next 12-18 months. […]

youtube.com
Sun, Dec 20, 2015 at 6:11 PM

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You Can Target the Eyeballs, But You Cannot Make Them View: Why the Interruption Model Doesn’t Work Anymore (Media Village)

Decades of ads unceremoniously interrupting people's leisure time have finally resulted in a massive backlash of ad rejection. Consumer demand for ad avoidance has produced an abundant supply of technologies for ad blocking and ad skipping. […]

mediavillage.com
Sat, Dec 19, 2015 at 2:31 AM

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