Raw Feed & Search

Carat predicts positive outlook in 2016 with global growth of +4.7% and USD 25 billion upsurge in advertising spend (Dentsu Aegis)

Carat’s forecasts confirm year-on-year growth in Cinema at +4.7%, Radio at +1.3% and Outdoor at +3.4%. Digital continues to be the only channel warranting double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016. This is driven by the high demand for Mobile and Online Video advertising especially across social media, with 51.2% and 22% year-on-year growth expected this year. […]

Tue, Sep 22, 2015 at 12:02 AM

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16:9: Breaking Through The Retail Kaleidoscope (Using Screens)

GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 11:58 PM

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Mobile and DOOH: How to Choose the Right Technology (free guide from BroadSign)

Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]

Mon, Sep 21, 2015 at 11:57 PM

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Comark Corporation Launches CIVIQ Smartscapes to Drive Innovation in Emerging Smart City Marketplace (CIVIQ Smartscapes)

New company offers urbanites a communications destination for community services; devices are funded by advertising not taxes. WASHINGTON – At Smart Cities Week in Washington, Comark Corporation is launching CIVIQ Smartscapes LLC, a new company that designs and manufactures interactive “smart city” communications structures. […]

civiqsmartscapes.com
Mon, Sep 21, 2015 at 11:30 PM

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What happens when digital signage screens fail? (Linkedin)

You have purchased your digital signage system and it is up and running. For now. Every savvy operations manager knows the importance of support. […]

linkedin.com
Mon, Sep 21, 2015 at 6:58 PM

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The problem with agencies & tech vendors: They don’t understand the business of marketing (Linkedin)

It’s the greatest challenge facing the marketing world today. It can be summarized in three points: Agencies don’t understand brands, and continually complain about cost cutting, bad briefs and bad clients. Brands struggle to find and work with quality agencies, and are overwhelmed by tech companies trying to sell “solutions” that don’t actually solve their real problems. […]

linkedin.com
Mon, Sep 21, 2015 at 6:57 PM

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16:9: Morgan Stanley Switches On Data-Driven Times Square Displays

The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 4:59 PM

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Ask the Board: The Next Big Platform for OOH Advertising (DSConnection)

What new platform will everyone be talking about and spending their money on in five years? Ian Dallimore, Director of Digital Innovation & Sales Strategy, Lamar Advertising: Within five years, we hope that you are able to plan and buy from one universal platform for all out-of-home media. […]

digitalsignageconnection.com
Mon, Sep 21, 2015 at 8:24 AM

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Clear Channel Canada and Thom Partners Join Canadian Out-of-Home Measurement Bureau (COMB)

COMB will provide circulation counts for Clear Channel’s spectaculars in Montreal and Toronto and street level inventory in Ottawa. Edmonton street level furniture will be added in January 2016. […]

Mon, Sep 21, 2015 at 7:21 AM

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How digital signage helps restaurants increase revenue (Sign Media)

By Richard Ventura. Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future. […]

signmedia.ca
Mon, Sep 21, 2015 at 7:15 AM

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Australian OOH ad operator Adshel becomes the exclusive out-of-home advertising partner for helloworld travel group (BandT)

OMD’s managing director, Aimee Buchanan said: “We are very excited about bringing helloworld, one of the travel industry’s most innovative and ambitious companies, together with Adshel, one of the out-of-home industry’s most forward thinking companies. […]

bandt.com.au
Mon, Sep 21, 2015 at 7:02 AM

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You’re not Ready for Digital Signage If… (Linkedin)

Numerous articles have been crafted about the increasing popularity and growth of digital signage. Research companies continue to pour resources to dissect this market; what makes it tick? what are the challenges, benefits etc.? […]

linkedin.com
Mon, Sep 21, 2015 at 7:00 AM

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What can the Tube tell us about the future of OOH advertising? By Glen Wilson, MD, Posterscope

One of the most universal experiences of public transport in London is our exposure to advertising. TfL controls some of the most valuable and influential advertising inventory OOH networks in the world. […]

pioneeringooh.com
Mon, Sep 21, 2015 at 1:04 AM

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Death of the External Digital Signage Media Player? (Linkedin)

Without question, the Digital Signage industry is in full swing after many purported false starts. But what is it that will continue to fuel growth of this maturing multibillion dollar global industry? The answer is an easy one, it’s advances in technology. […]

linkedin.com
Mon, Sep 21, 2015 at 1:02 AM

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Contextually Relevant OOH Ads 19% More Effective, Says Adshel After Neurological Study (BandT)

Overall, the study found that across all neuro measurements, contextually relevant advertising was 19 per cent more effective than non-contextually relevant advertising. In addition, when respondents were shown advertising in context, their visual attention, emotional intensity and engagement toward the ad increased. […]

bandt.com.au
Mon, Sep 21, 2015 at 12:56 AM

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