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Five technologies that are revolutionizing the retail experience: RFID, augmented reality, OOH, beacons and smart shelves (Examiner)

To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new ways of interacting with customers. […]

examiner.com
Fri, Dec 18, 2015 at 1:44 AM

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Are embedded digital signage systems fatally shortsighted? (DSToday)

Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of "all encompassing" display screens with embedded media players — i.e. "media-player-minus" displays — and how they improve performance, safety and simplify the installation of digital signage. […]

digitalsignagetoday.com
Thu, Dec 17, 2015 at 5:11 PM

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Mvix At A Glance: Who We Are in the Digital Signage World

2015 has been a milestone year for us: in August, we moved to our new multi-storey office, and in September we celebrated our 10th anniversary! A decade of experience has seen us evolve from a new venture with big ideas into a company that thousands of businesses rely on for affordable and dynamic messaging solutions to inform, promote, entertain, socialize, & sell. […]

mvixdigitalsignage.com
Thu, Dec 17, 2015 at 5:07 PM

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16:9: Media Companies Investing In An Increasingly 9:16 World

If you have been around digital signage for a few years, you know about the struggles sign networks that were based around portrait mode had in finding and using content. Just about everything out there was landscape, and precious little was made in their chosen 9:16 format. […]

sixteen-nine.net
Thu, Dec 17, 2015 at 3:06 PM

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16:9: LA DIY Florist Uses Digital Signage To Amplify Customer Experiences

People who go into one of the two Los Angeles locations of Fleurish can design and build their own flower arrangements in what is billed as the first ever design-it-yourself flower studio. The stores get everything from individuals, to classes, and all the way to bachelorette parties (pre-cocktails, I assume). […]

sixteen-nine.net
Thu, Dec 17, 2015 at 8:18 AM

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New White Paper Discusses the Cost of Not Having Digital Signage

Most businesses these days utilize some form of digital signage to increase the visual appeal and cost-efficiency of their marketing techniques. However, there are start-up costs that may be discouraging for small businesses that prioritize staying lean. This is the wrong mindset to have, though. […]

mvixdigitalsignage.com
Thu, Dec 17, 2015 at 7:05 AM

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Why OOH Programmatic is Problematic (Linkedin)

The foreseeable future of programmatic out-of-home will at best be limited to a small range of digital place-based media, small homogeneous markets/properties and proprietary partnerships between larger vendors & agency holding companies for their national and global advertisers. […]

linkedin.com
Thu, Dec 17, 2015 at 1:00 AM

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Ad Age: U.S. Ad Spending Falls 3.9% in Third Quarter; Outdoor Rose 4%

Outdoor advertising rose 4%, with digital billboards and transit ad formats performing above average. Digital platforms had mixed results. Online display (excluding video and mobile) declined 12.2% in the quarter. […]

adage.com
Thu, Dec 17, 2015 at 12:31 AM

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16:9: Is Google’s Eddystone The Game-Changer For Beacons In Retail?

GUEST POST: Paul Croubalian, The Customer Experience Group For 132 years, the Eddystone lighthouse has stood on the treacherous Eddystone Rocks in Devon. Its light has shown out over the waters warning mariners and saving them from impending doom. Now, its namesake sets similar sights on saving retailers, restaurants, hotels, et al. […]

sixteen-nine.net
Wed, Dec 16, 2015 at 4:05 PM

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UK Digital Trends for 2016: OOH, In-Store Systems and Mobile Payments (e-Marketer)

Out-of-home advertising and in-store systems, including mobile payments, will see major digital transformations in 2016. Consumers should welcome most of these innovations. But they’ll be less keen on using smart home technology. […]

emarketer.com
Wed, Dec 16, 2015 at 3:12 PM

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Why 2016 will be OOH’s time to shine (Campaign)

2016 is set to propel OOH to even loftier new heights – and hopefully greater market share. Shifting contracts and private equity ownership will lead to greater market consolidation in 2016, resulting in renewed market investment, rapid advancements in data and technology infrastructure, and a range of advertising opportunities and breadth of innovation beyond anything we’ve seen before. […]

campaignlive.co.uk
Wed, Dec 16, 2015 at 3:06 PM

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MediaPost: The Sad Truth About Social Marketing: IAB UK Is Right To Call Social A ‘Teenager’

Time It's Grounded Until It Can Act Like An Adult? Social needs to grow up. That's what marketers have been saying for a good couple of years now, and it's exactly what they've said again in the latest research to come out of IAB UK. […]

mediapost.com
Wed, Dec 16, 2015 at 2:54 PM

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2016 is the year of attribution (Clickz)

Attribution, the process by which marketers quantify the contribution of various media in an ad campaign to the its desired impact, is receiving renewed attention as mobile grows increasingly central. It’s the time of year for predictions, and we’re not immune to that impulse. […]

clickz.com
Wed, Dec 16, 2015 at 7:35 AM

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Daktronics Installs Largest Commercial Display in Latin America (DSConnection)

The 595-square-meter display is currently being installed in Panama City as the fourth Daktronics installation for Futurad, who is rapidly growing their digital network in Panama. […]

digitalsignageconnection.com
Wed, Dec 16, 2015 at 7:27 AM

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Billboards addressing ‘fear about Islam’ put up in Tampa Bay (WFLA)

TAMPA, FL (WFLA) — Billboards have been put up around Tampa Pinellas County and Orlando for in order to help “dispel myths and fear about Islam during this challenging time,” according to the Islamic Circle of North America. ICNA says the billboards are meant to challenge people to get the facts about what Muslim Americans believe. […]

Wed, Dec 16, 2015 at 7:12 AM

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