Convergence between this technology and mobile devices is now a prominent trend, finds Frost & Sullivan. […]
The agreement allows the Australian Paralympic Committee to advertise for their athletes on the road to the Rio 2016 Paralympic Games. Leading Out Of Home (oOh!) advertising company has pledged AUD 1 million worth of world class advertising assets to allow the APC to call for public donations for their Australian Paralympic Team. […]
The FEPE Board have announced that the next FEPE Congress will be held in Barcelona on June 1st-3rd 2016. As always the Congress will offer a superb networking opportunity with the content more challenging and relevant than ever. The format will be different from past years using a mix of Speakers, Panel Sessions and workshops. […]
Mobile Carriers Are Working With Partners to Manage, Package and Sell Data. U.K. grocer Morrisons, ad-buying behemoth GroupM and other marketers and agencies are testing never-before-available data from cellphone carriers that connects device location and other information with telcos' real-world files on subscribers. […]
For the fifth consecutive year since the launch of MOVE, Out-of-Home (OOH) audiences have increased, with the 2015 data update showing an overall audience growth of 3.4%. […]
The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH media owners. […]
I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York City and elsewhere. […]
The outdoor sector is currently one of the brightest spots for media investors. Since floating a year ago, APN Outdoor has seen its share price grow by more than two thirds. And rival out of home firm oOh! […]
Posterscope and Carat Edinburgh have developed an innovative Out of Home (OOH) advertising campaign for GORE-TEX® that capitalizes on the nation’s obsession with weather and brings to life the technological benefits of their fabric ─ durably waterproof and windproof, combined with optimized breathability, which maximizes protection and comfort for the wearer. […]
This summer invidis consulting joined forces with Integrated Systems Events for Digital Signage Summit Europe to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. Next year there will be another innovation – the Digital Signage Summit Europe will take place in June. […]
InfoComm MEA is to become a standalone show in 2016. To be held from 6 to 8 December 2016, the event will continue to be jointly organised by InfoCommAsia and the Dubai World Trade Centre, where it will be held once again. […]
The Outdoor Advertising Association of America last month launched a new campaign designed to highlight that reality problem and prove the unique strengths and marketing effectiveness of OOH advertising. […]
We’re obsessed with the evolution of the shopping experience. Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold. […]
It's been four years since advertising industry groups joined to form the Making Measurement Make Sense (3MS) initiative, and nearly 18 months since Association of National Advertisers CEO Bob Liodice called for a "measurement mandate" to improve the state of accountability. So what's changed? Plenty, actually. […]
BILLBOARDS ridiculing Christian communion wafers and asking if people can flush the Koran down the toilet have been rejected by a major Australian outdoor advertising company. The ads were to be posted in Melbourne, Sydney and Brisbane to promote atheist and American author Sam Harris, who is touring in January. […]
