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Exterion’s Shaun Gregory: Need a mobile audience? Look to DOOH (Wall Blog)

The DOOH industry has a lot to offer when it comes to reaching a mobile audience. Thanks to advancements in the use of data and technology, both targeting and accountability in DOOH have drastically improved. And DOOH is now responsible for a quarter of all UK OOH spend, according to the Outsmart, with UK DOOH sites set to grow more than 40% between now and 2020, according to Kinetic Worldwide. […]

wallblog.co.uk
Thu, Dec 24, 2015 at 2:04 AM

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BLE and IoT Lead Digital Signage Trends in 2016 (AV Network)

Two examples of current technology that will help grow the digital signage industry are currently available and will continue to evolve with additional features and functions. First is the use of Bluetooth Low Energy (BLE) in beacons and the second is the advent of bi-directional audio employing avatars in digital signage, each technology fostered by IoT. […]

Thu, Dec 24, 2015 at 2:02 AM

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The Cloud, Affordability and Other Key Digital Signage Trends (AV Network)

1. Displays will become even more affordable. That's one thing you can count on in the hardware business...costs always go down! […]

Thu, Dec 24, 2015 at 2:01 AM

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Retail Technology Trends 2015: A Year of Digital Disruption (Samsung)

The following were some of the top retail technology trends of 2015. Digital Signage: Digital signage is among the top retail technology trends in 2015. […]

insights.samsung.com
Thu, Dec 24, 2015 at 1:58 AM

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These 2 local companies are pairing ads and transit schedules around D.C. (Washington Biz Journal)

Two Greater Washington companies are hoping that mixing digital advertising with public transit information will pay big dividends. Tysons-based Corner Media, which creates and places digital advertising displays in high-traffic pedestrian locations, will now be featuring public transit schedules from the D.C.-based TransitScreen. […]

bizjournals.com
Thu, Dec 24, 2015 at 1:57 AM

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These DOOH Billboards ‘Evolve’ According to How Much You Like Them: Artificial Intelligence in OOH (Creativity Online)

U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a "Darwinian approach to advertising." The outdoor ads for the fictional Bahia Coffee will "evolve" according to how users interact with them, using facial recognition to gauge whether people look happy, sad or neutral. […]

creativity-online.com
Thu, Dec 24, 2015 at 1:55 AM

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Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home (Marketing Land)

A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report” style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruz walks through a shopping mall and all the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the future. […]

marketingland.com
Thu, Dec 24, 2015 at 1:36 AM

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UK OOH: Peel Advertising rebrands as Perfect Fit Media

Peel Advertising is set to relaunch as Perfect Fit Media after undertaking a major visual and brand identity change. Following significant investment and research - Perfect Fit Media has developed a new digital and traditional media portfolio with a clear strategy in four key sectors of the media market: premium malls, airports, retail parks and outlet malls. […]

manchestereveningnews.co.uk
Thu, Dec 24, 2015 at 12:48 AM

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Rewind 2015 in India: E-commerce sector gives impetus to OOH ad spends in 2015 (Exchange4media)

New brands, more so in the e-commerce space, have increasingly used OOH as a dominant format of media communication. […]

exchange4media.com
Wed, Dec 23, 2015 at 7:04 PM

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Mexico stock exchange capitalizes on digital signage (DSToday)

Bolsa Mexicana, the Mexico stock exchange, has deployed "the largest indoor and outdoor display in Latin America," according to an announcement from financial market displays provider Wavetec. The Dubai-based company said it installed a total of 150 square meters of ultrabright LED digital signage displays, composed of both 4mm and 10mm pitch. […]

digitalsignagetoday.com
Wed, Dec 23, 2015 at 6:25 PM

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invidis: Digital signage trends in retail – bricks and mortar stores will remain vital

Jeff Hastings, CEO, BrightSign: Despite the rise in online sales and digital downloading, bricks and mortar stores will remain vital in 2016 and well beyond. They offer personalised customer interaction and education in a way that it is impossible to create online. […]

invidis.de
Wed, Dec 23, 2015 at 6:16 PM

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US Ad Spend Trends, by Medium, in Q3 2015; OOH Up (Marketing Charts)

Outdoor advertising rose on the back of above-average growth for digital billboard spending and a strong quarter for transit ad formats. […]

marketingcharts.com
Wed, Dec 23, 2015 at 1:41 AM

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H.I.G. Capital acquires two Spanish outdoor advertising companies, becomes the largest independent group in this sector in the region (Businesswire)

MADRID--H.I.G. Europe (“H.I.G.”), the European arm of global private equity firm H.I.G. Capital, has established the largest independent outdoor advertising group in the Iberian region through the simultaneous acquisition of two outdoor advertising companies, Impursa S.A.U. […]

businesswire.com
Wed, Dec 23, 2015 at 1:31 AM

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How To Use OOH to Target Busy Consumers (Media Space Solutions)

Out of Home advertising (OOH) is not a new channel. In fact, it’s one of the oldest media in existence dating back to the mid-1800s, when circus posters and horse-drawn streetcar advertisements were ubiquitous. OOH is still thriving because it has constantly evolved and adapted to new formats, markets and technology. […]

mediaspacesolutions.com
Tue, Dec 22, 2015 at 7:59 PM

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Ad Age: Mobile Beacons to Explode, but They Aren’t a Silver Bullet for Tracking

In the next five years, hundreds of millions of mobile beacon tracking devices will pepper retail shops, restaurants and malls, observers are predicting. […]

adage.com
Tue, Dec 22, 2015 at 7:56 PM

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