Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector lenses flanking the billboards. […]
E Ink was showing its Prism programmable tech at the SEGD XLAB event last week in New York – at a micro-booth right beside the transparent OLED that Planar was showing off. It was a study in extremes – but a reminder, as well, that both simple and very sophisticated display tech can have a role in great projects. […]
I had about three hours last week to zip up and down the aisles of Ad:Tech New York, and three hours was plenty if you are not in the online ad business. It’s all about ad networks and programmatic advertising and things like predictive marketing, of which I know absolutely zip. […]
What are the most common mistakes that network operators make, and on what basis should they evaluate new technologies before investing in upgrades? […]
The DSF Executive Committee discussion on the State of the Digital Signage Industry will include the following topics: -Business, technology, implementation, and industry-wide highlights from the past year; Anticipated changes in customer expectations, service delivery, and technology in the next 12-18 moths; Recap of what the DSF has been doing, our events, and the new composition of the DSF Board which will continue to support efforts of our industry. […]
As part of the NYC Digital Signage Week, the Digital Signage Federation (DSF) hosted Coffee & Controversy: A Breakfast Debate at Guy's American Kitchen and Bar on November 3. Ken Goldberg, DSF Chairman, moderated this entertaining discourse between four panelists. Each participant had to answer the same questions on topics ranging from technology to content and operations. […]
MediaPost’s Joe Mandese covered a debate of top industry executives capping off the Digital Place-Based Advertising Association’s annual “Video Everywhere”. […]
With another great Digital Signage Week coming to a close what better time to talk about an event I attended and highly enjoyed, hosted by my favorite organization in the industry. The Digital Signage Federation (DSF) hosted Coffee & Controversy: A Breakfast Debate & Fulton Center Tour on November 3 from 8:30AM to 12:30PM at American Kitchen and Bar. […]
Brands advertising at cricket grounds this summer will come under renewed scrutiny as they prepare to use digital boards around the entire perimeter of stadiums for the first time. Until now, the extent of LED screens has been limited but from this season all venues hosting test and 20/20 cricket matches will have full-perimeter electronic signage. […]
Jeff Gunderman, president and CEO of Eye Corp, spoke with The Drum’s Found Remote at the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit earlier this week about out-of-home advertising opportunities for marketers during the holiday season. […]
As other traditional media categories suffer ad declines, out-of-home has been fairly resilient. Financial results from outdoor advertising companies this quarter provided further evidence that marketers are continuing to invest in billboards, transit ads and digitals signs. […]
A new whitepaper by Mvix discusses the dos and don'ts of an engaging digital signage campaign, in a world full of choice where each business is trying to reach, resonate with and get a reaction from the right audience. […]
The IPA Outdoor Group and Outsmart, on behalf of the UK Out of Home (OOH) industry, are proud to announce the launch of SPACE. SPACE is a unique data management application, which stores, categorises and standardises every piece of OOH inventory within the UK market. […]
My perception of DOOH had until recently been very much set in the past. I’ll confess that, despite working in a media agency, I wasn’t all that aware of how much OOH had changed in the last 5-10 years. […]
oOh!media has entered into an agreement to acquire 100% of the share capital of Inlink Group Limited (Inlink) for $45 million. The acquisition is in line with oOh!’s digital strategy of driving engagement with audiences through digital screens in high dwell time locations and will further drive oOh!’s digital market leadership. […]
