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Chattanooga-based Hall Outdoor Advertising sells billboard inventory to Fairway (Times Free Press)

Longtime Chattanooga outdoor advertising business owner Ken Hall has sold his area billboard inventory to Fairway Outdoor Advertising, officials said Monday. Hall, who has spent more than 40 years in the business, said he's turning 73 next month and plans to retire. Fairway acquired the billboard assets of Hall Outdoor Advertising in Chattanooga, North Georgia and Middle Tennessee. […]

timesfreepress.com
Tue, Nov 10, 2015 at 10:25 PM

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Screen Kinetics Pioneers One-Stop Content Design Solution (DSConnection)

The new London graphic design agency has been attracting the interest of businesses seeking a one-stop content production solution for digital signage systems. […]

digitalsignageconnection.com
Tue, Nov 10, 2015 at 11:44 AM

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DSE and DSF Teamed Up for Fulton Center Tour as Part of New York Digital Signage Week

DSE and DSF treated about 50 people to a bus ride through the city and a subsequent tour of Fulton Center’s 52 screens ranging from 55-inch LCDs to 32’x19’ LED walls. […]

digitalsignageconnection.com
Tue, Nov 10, 2015 at 9:45 AM

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The Big Opportunity Hospitality Signs are Missing (Mvix)

The hospitality industry is making great strides in using digital signage to communicate everything from local weather forecasts to wayfinding instructions, as well as answers to frequently asked questions, like check-in and check-out times. […]

mvixdigitalsignage.com
Tue, Nov 10, 2015 at 9:40 AM

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Ken Goldberg: 7 Things I Learned At New York Digital Signage Week

This is probably the best recap of the New York Digital Signage Week I have read so far - Ed. The New York Digital Signage Week, or NYDSW, took place for the fourth time last week amidst providentially glorious autumn weather. It was by any measure a great success, and the week is showing all the signs of becoming an institution itself. […]

realdigitalmedia.com
Mon, Nov 9, 2015 at 11:40 PM

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Clear Channel Outdoor may sell some US billboard assets (Reuters)

Billboard operator Clear Channel Outdoor is exploring the sale of assets in some U.S. markets that could be worth at least $800 million, according to sources familiar with the matter. Clear Channel Outdoor has hired boutique investment bank Moelis & Co to advise on the potential sale, the sources said on Tuesday. […]

reuters.com
Mon, Nov 9, 2015 at 11:38 PM

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16:9: Screen Kinetics Joins Curiously Short List Of Digital Signage Creative Agencies

People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 11:37 PM

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AdWeek: As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company. EnPlay is led by partners Lauren Barbara, Connie Garrido and Melissa Lerner, and initially works for MDC clients including AMC Networks, Audible, Arby's, Timberland and Vans. […]

adweek.com
Mon, Nov 9, 2015 at 11:35 PM

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Reuters: Eye-tracking sensor could enhance OOH advertising

An accidental breakthrough in a Stockholm laboratory 15 years ago could reap a fortune for the engineers who made it as long as they can win over some of the most demanding consumers: video gamers. […]

reuters.com
Mon, Nov 9, 2015 at 6:57 PM

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DOOH Campaign: Locomizer discovers sites with customers highly receptive to Bethesda’s Fallout 4 game release (Pioneering OOH)

Posterscope and Target Media, working with Locomizer and Clear Channel UK, have developed a pioneering Out of Home (OOH) advertising campaign for Bethesda’s Fallout 4 game release, using social tracking on Twitter to influence the distribution of their OOH communications. […]

pioneeringooh.com
Mon, Nov 9, 2015 at 6:51 PM

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invidis: Satellite brings fully integrated screens to Munich Airport

Munich Airport is fully integrating all signage in the architecture of the new satellite. The search for right location with the best visibility is a recurring challenge in most airports. Airport operators strive for optimum way-guiding signage putting flight information and directions on first priority. […]

invidis.de
Mon, Nov 9, 2015 at 6:43 PM

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The Drum: An interview with Verifone on the growth of digital place-based advertising

Many people know Verifone, the payments platform as the technology that's used in taxis across the United States to accept credit cards. What many don't know is that they're also running a powerful digital place-based advertising network that spans taxis, gas stations and more. […]

thedrum.com
Mon, Nov 9, 2015 at 6:37 PM

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Five predictions about the future of marketing (AdNews)

2. Advertising, what advertising? It’s highly doubtful that traditional advertising will disappear altogether. […]

Mon, Nov 9, 2015 at 6:35 PM

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Warc: Behavioural economics boosts outdoor advertising

LONDON: Employing behavioural economics (BE) principles such as scarcity, loss aversion and social proof can dramatically improve the effectiveness of outdoor ads, research from Kinetic Worldwide based on a live-action "bug-eating" experiment has suggested. […]

warc.com
Mon, Nov 9, 2015 at 6:33 PM

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16:9: ScreenHub Joins Crowded Digital Signage CMS Market With Platform Touted As Free

It is fairly remarkable that a teeny little tech sector like digital signage has 100s of software options for doing variations on the same thing, and even more remarkable that as observers like me steadily suggest the numbers will thin out, they instead keep growing! I don’t get it. […]

sixteen-nine.net
Mon, Nov 9, 2015 at 4:46 PM

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