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UK ad market flat, OOH grows 4.4% in second quarter of 2023

UK ad market avoids contraction IN Q2 2023 through growth in online channels. […]

WARC
Tue, Oct 31, 2023 at 10:41 PM

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3D Illusion Creative Has Now Mainstreamed (16:9)

I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a ... […]

sixteen-nine.net
Tue, Oct 31, 2023 at 10:40 PM

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PPDS launches new ‘sized up’ 32” Philips Tableaux ePaper display

The best just got bigger: PPDS launches new ‘sized up’ 32” Philips Tableaux ePaper display including latest E Ink Spectra™ 6 technology – unveiling publicly at ISE 2024 Size matters: Continuing to break new boundaries in the AV industry, PPDS becomes the world’s first leading global display manufacturer to announce the launch of a 32” full colour ePaper signage display, running on the ‘revolutionary’ E Ink Spectra™ 6 platform. […]

PPDS
Tue, Oct 31, 2023 at 10:38 PM

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World Out of Home Organization’s first in-person Africa Forum March 11-13, 2024 in Cape Town, South Africa

WOO's first in-person Africa Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second Asia Forum will take place in Bali, Indonesia, from November 1-3. […]

WorldOOH · Promoted content
Tue, Oct 31, 2023 at 10:19 PM

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AdAi: The First Global Summit for AI-Powered Out-of-Home Advertising

Featuring Leading Voices from Adobe, Google, and More at the First Global Summit for AI-Powered Out-of-Home Advertising Toronto, October 31, 2023 – AdAi, curated by COMMB (the Canadian Out-of-Home Measurement and Marketing Bureau) and DailyDOOH have announced industry giants as headliners, along with expert panelists and sponsors to create an unforgettable event focused on Artificial Intelligence (AI) and the Out-of-Home (OOH) Advertising space. […]

COMMB
Tue, Oct 31, 2023 at 10:09 PM

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Advertisers in New Zealand using Go Media’s service can watch their campaigns live via webcams (OOHMAA)

Out of Home company Go Media has just launched its live camera service, giving visitors the ability to view digital billboard campaigns as they run across the country in real-time. […]

oohmaa.co.nz
Tue, Oct 31, 2023 at 9:46 PM

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Global Digital Signage Awards Release List Of Finalists; Dinner Set For Jan. 29th In Barcelona (16:9)

The UK team behind the global Digital Signage Awards has released a full list of the companies that have submitted work for consideration for ... […]

sixteen-nine.net
Tue, Oct 31, 2023 at 11:52 AM

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SpinetiX, Sharp NEC Partner On Upgrade-Capable Smart Pro Displays (16:9)

The Swiss digital signage hardware/software SpinetiX has partnered with Sharp NEC Display Solutions Europe to market a different take on so-called smart commercial displays ... […]

sixteen-nine.net
Tue, Oct 31, 2023 at 6:21 AM

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Billups’ Stephanie Gutnik: Why marketers should not be scared of adding OOH to their performance marketing strategies (Advertising Week)

By Stephanie Gutnik, Global Chief Strategy Officer, Billups. Halloween is my favorite holiday and an appropriate time to explore all things spooky, including some perceptions about out-of-home advertising. In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. […]

advertisingweek.com
Tue, Oct 31, 2023 at 12:11 AM

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Discover the Spectacular Vegas Sphere: A Must-See While in Las Vegas for DSE 2023

This monumental structure is not just a massive, round digital screen; it's a transformative experience. The Sphere's grand opening on September 29, 2023, marked a new era in entertainment technology. It's poised to redefine how we perceive entertainment, offering a level of immersion and grandeur unparalleled in the industry. […]

digitalsignageexperience.com · Promoted content
Tue, Oct 31, 2023 at 12:10 AM

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QMS invests in more digital billboards in South Australia

Digital outdoor company QMS has launched four new digital large format billboards in South Australia.  The new premium billboards are positioned on key Adelaide arterials that will help deliver advertisers more than 23 million* impressions a week. […]

QMS Media
Mon, Oct 30, 2023 at 6:41 PM

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Local Advertisers Navigate Looming Surge in Political Ads Pricing (OOH included) (Street Fight)

by Stephanie Miles, Street Fight magazine.. A significant chunk of political ads spending still takes place on platforms like television and radio. Coupled with BIA’s analysis, which found that digital isn’t growing as fast as it once was, more advertisers are looking at the omnichannel approach as a way to combat rising ad prices in 2024. […]

streetfightmag.com
Mon, Oct 30, 2023 at 6:27 PM

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Friend-shoring: Moving Product Manufacturing Closer To The Markets (16:9)

The annual Digital Signage Yearbook produced by invidis, with contributions from Sixteen:Nine, was released this summer as a free download – and we’re now ... […]

sixteen-nine.net
Mon, Oct 30, 2023 at 9:16 AM

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How sports betting businesses can use Broadsign platform to get the most out of their OOH campaigns

Kayla Caticchio. When it comes to driving awareness for sports betting platforms, both new and well-established, OOH is the real MVP. According to OAAA and Harris Poll Rese data, 54% of U.S. […]

broadsign.com
Mon, Oct 30, 2023 at 12:11 AM

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DPAA Global Summit panel recap: Pepsi moves beyond paid media, “leaning into earned and organic social”

Pepsi has begun to embrace two fundamental things to support its culture-first approach, Pepsi CMO Kaplan said. The first is moving beyond the world of paid media and leaning into earned and organic social. The second: “a creative idea doesn’t always have to be an ad. […]

chiefmarketer.com · Promoted content
Mon, Oct 30, 2023 at 12:10 AM

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