The President today signed the first long-term Highway Bill in a decade; Congress completed action on Thursday. The five-year bill retains the federal regulatory structure for billboards (Highway Beautification Act), which protects property rights by requiring that government pay just compensation for removal of billboards. […]
NEW YORK – The Traffic Audit Bureau for Media Measurement's Board of Directors gave unanimous approval to begin the testing phase for a major upgrade to the industry’s audience measurement system. The Traffic Audit Bureau, or TAB, is the Out of Home advertising industry body that develops the ratings currency used across the United States and Puerto Rico. […]
Earlier this fall I was invited to visit BroadSign at their new offices in downtown Montreal. It was the fourth move since the company was incorporated in 2004 under this brand name. Every move marked a milestone in BroadSign’s ascension to the top of the list of digital signage software makers. […]
Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience through the sales funnel. […]
So far, there have been in excess of 300 downloads of the Special Report on the state of Android in digital signage. It’s a free download, with no registration strings attached. Click through and the 23-page PDF download is yours. I”m reposting because these things tend to get lost as time wears on, when a site has more than 4,500 posts on it. […]
The digital Signage Business Climate Index Scandinavia has decreased for the second time running. It fell by 10,94 base points from 63,48 base points to 52,55 base points. The decline of the index has been definite. […]
NEW YORK– Incentient, Inc. a digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, leading fine dining restaurants and other consumer-facing venues has joined the Digital Place Based Advertising Association (DPAA) . […]
On my way back from Dubai this past weekend I had a layover in Frankfurt, VERY early in the morning. It was enough time ti take a train into the city and have a look around. […]
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The DEEP look I took recently into Android digital signage revealed a few things – among them how most of the players were adapted consumer set-top boxes and sticks, and how few were commercial-grade (aka reliable and predictable) devices. […]
A New Zealand advertising company is apologizing after putting up a billboard that made a transphobic joke about Caitlyn Jenner. […]
How has technology improved the current OOH landscape in the past 12 months? I believe the emergence of combining Mobile and OOH together has opened up more opportunities for our industry. What was once thought of as a billboard on the side of the road has evolved into endless technology and creative opportunities. […]
Anne understands that some clients will always prefer static signage to digital but marvels at the unparalleled capabilities of DOOH. Especially when combined with mobile, DOOH campaigns deliver fun, exciting and buzz-worthy experiences that have an extended reach and lifespan thanks to social media. This cute Clear Channel campaign for Coca-Cola in Times Square is an example of just that. […]
Marketers staying on the leading edge of digital signage technology no doubt have been receiving an onslaught of information touting the virtues of “all encompassing” display screens with embedded media players — i.e. “media-player-minus” displays — and how they improve performance, safety and simplify the installation of digital signage. […]
Less is more. At 65 mph, everything goes by quickly - including billboards. Keep your message simple and to the point. […]
