One forecast pegs it for 2017. Digital advertising spending has long been growing faster than print ad sales, and now industry forecasts suggest it won’t be long before digital media topples television as well. […]
From Times Square to the San Francisco Bay Bridge, digital billboards will feature consumer-designed artwork as part of Ford's new 'By Design' car campaign. Ford is looking to bring a new level of interactivity to outdoor advertising, which according to the US manufacturer is a great way for them to show how their products make consumers feel. […]
The digital Signage Business Climate Index Poland has decreased strongly. It fell by 32,94 base points from 60,00 base points to 27,75 base points. The decline of the index has been definite. […]
Following PHD’s multiple wins this year with its #oreoeclipse campaign for Mondelez International, last week saw yet more accolades at the Campaign Media Awards, with the team walking away with four awards including the highest accolade of Campaign of the Year.Matt Sanders, managing partner at PHD UK, explains the thinking behind the campaign to Campaign magazine.“This was one of those rare moments when everything came together in terms of concept, collaboration and execution. […]
For the first time since entering the market in 2004, BroadSign International, LLC has reimagined its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers. The upgrade is available at no charge as part of BroadSign’s cloud-based model. […]
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry... […]
The measurement of audience for the strong-performing, outdoor advertising sector will be integrated into Enhanced Media Metrics Australia in early 2016. The out-of-home advertising sector has had a bumper year in 2015 with many of the listed companies in the sector, such as APN Outdoor and oOh! Media, upgrading earnings for the 2016 financial year. […]
In this post we will report on what CPG is doing in four other media categories: digital (including social and mobile; see breakout in next post), out of home, radio and newspapers. […]
According to a recent report from Kantar Media, total outdoor advertising spending in the U.S. rose 2.2 percent in this year’s second quarter amid an overall 3.9 percent decline in total ad spend, including decreases for cable and spot TV advertising, online display, magazines, newspapers and network radio. And outdoor marketing spend is up for the first half of this year versus 2014, as well. […]
Billboard messages that started popping up in the Greater Nashville area are grabbing motorists' attention. “Buy a gun for someone who can’t, buy yourself 10 years in jail," they read. The message is part of a national campaign organized by the Bureau of Alcohol, Tobacco, Firearms and Explosives and that the National Shooting Sports Foundation has dubbed "Don't Lie for the Other Guy. […]
Wrapify, based in San Francisco and launched in July, takes an idea that’s long been in the marketplace — wrapping cars with company logos and marketing messages — and drives it into the 21st century. […]
You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving? […]
The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing phase” aimed at developing “significant improvements” in the way the TAB measures audiences. […]
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success. Set your rates too high and you might scare away prospective advertisers, but set them too low and you're leaving money on the table. […]
The out-of-home (OOH) sector has seen year-to-date (YoY) revenue tracking at an increased 16.6 per cent over last year, with the full calendar year set to exceed expectations. The month of November is the OOH’s eleventh consecutive month of YoY growth, the Outdoor Media Association (OMA) reporting monthly net revenue of AUD 74.3m, compared to last November’s AUD 65.9m. […]
