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Reveal Mobile unveiled self-serve, API-driven attribution platform for OOH advertising

Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded look-and-feel, new reporting, and more seamless user experience, the new Mira Console now provides in-stride reporting, custom data onboarding, customizable data cuts, and API-driven attribution. […]

blog.revealmobile.com · Promoted content
Tue, Nov 19 at 12:10 AM

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Understanding (D)OOH metrics: How to measure the effect of out-of-home advertising campaigns (Broadsign)

Quinn Mason. Like any form of advertising, digital OOH has certain quantifiable data points — metrics —that advertisers and media buyers rely on to assess the performance of their campaigns. These metrics help determine whether an ad is reaching its target audience, whether it’s generating the right amount of exposure, and how well it’s driving engagement or conversions. […]

broadsign.com · Promoted content
Tue, Nov 19 at 12:10 AM

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UK digital billboard operator Ocean Outdoor reshuffles senior leadership (The Media Leader)

Jack Benjamin. Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new growth phase focused on improving performance across the Group. UK CEO Phil Hall has been given additional duties and is now Group chief commercial officer. […]

uk.themedialeader.com
Mon, Nov 18 at 5:17 PM

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The reps and warranties an out-of-home lender wants to see in your loan agreement (Billboard Insider)

Ken Altena, Partner, Billboard Loans. Typically, if you borrow, these reps and warranties are non-negotiable. They start the first day you borrow and extend “at all times any indebtedness exists. […]

billboardinsider.com
Mon, Nov 18 at 3:31 PM

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Randy Kilgore: What is multi-touch attribution for OOH advertising (Reveal Mobile)

Randy Kilgore, CRO, Reveal Mobile. (1st in a Series examining what it will take to truly integrate OOH into traditional media.) We at Reveal believe it’s time for the traditional marketers to take OOH and its impact on consumer behavior more seriously. In this space we’ll explore the barriers and perhaps move the needle. […]

blog.revealmobile.com · Promoted content
Mon, Nov 18 at 2:31 PM

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This LED Totem Folds In Half To Create Digital Sandwich Board (16:9)

I’ve seen at trade shows a few versions of LED poster columns that can be pushed together to make larger displays, but I don’t ... […]

sixteen-nine.net
Mon, Nov 18 at 9:36 AM

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Use this code to get a free Expo Hall Pass or 20% off Conference Pass at DSE 2024 December 7-10 in Las Vegas

Use this code to get a free Expo Hall Pass or 20% off Conference Pass at DSE 2024 December 7-10 in Las Vegas. Advance Rates Available Until October 14. Conference: December 7-10, 2024 Expo: December 9-10, 2024 Las Vegas West Hall. […]

Editorial · Promoted content
Mon, Nov 18 at 12:10 AM

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How to take advantage of OOH advertising in NYC this holiday season (Broadsign)

Kayla Caticchio. Why New York City is a prime location for your holiday retail campaign. For brands and advertisers, the holiday season provides a unique opportunity to capture shoppers’ attention amidst a backdrop of festive energy, heavy foot traffic, and elevated consumer excitement. […]

broadsign.com · Promoted content
Mon, Nov 18 at 12:10 AM

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ChargeEuropa, and Movem, a subsidiary of the Philippines’ largest energy provider, Meralco, to launch the first Digital Out-of-Home (DOOH) and EV charging network in the Philippines (EVReport)

This collaboration marks ChargeEuropa’s debut in Asia, aiming to establish accessible EV infrastructure in the region’s early-stage markets. Key Highlights: Introduction of DOOH-supported EV charging stations in the Philippines, merging advertising and EV charging for financial sustainability. […]

theevreport.com
Sun, Nov 17 at 11:31 PM

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Kiwibot modifies its robot for ads, delivery and cargo needs (Robotics and Automation News)

Kiwibot Advertising: For companies looking to amplify their visibility in dense urban areas through eye-catching delivery robots. Kiwibots feature 25 percent of customizable ad space, frontal display ads, and an interactive display to engage passersby. Companies can advertise on up to five robots per week, generating 3,000 impressions per mile. […]

roboticsandautomationnews.com
Sun, Nov 17 at 11:25 PM

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OOH ad sales: How to overcome the discomfort or even fear around discussing money (Billboarde Insider)

Like it or not, your relationship with money influences how you sell. There are two key factors that often prevent salespeople from confidently discussing budgets with clients: early conditioning around money and your own buying habits. How You Were Raised to Talk About Money Consider your childhood. […]

billboardinsider.com
Sun, Nov 17 at 8:25 PM

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Stratacache-owned PRN wins contract to manage its first Europan retail media network (Invidis)

Stratacache subsidiary PRN has secured a retail media contract with Europe’s largest gym chain, Basic Fit: PRN will manage more than 5,000 digital signage displays in over 850 gyms in France. Stratacache’s CEO Chris Riegel has been testing the waters for retail media in Europe for a while now. […]

invidis.com
Sun, Nov 17 at 8:20 PM

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Additional comments on Outfront losing the MTA roadside billboard contract (Billboard Insider)

Our readers provided their thoughts on our stories on the MTA awarding their contract to Clear Channel and the OUTFRONT thoughts on that contract. Here are some of the comments we received. “You guys had it right. […]

billboardinsider.com
Fri, Nov 15 at 3:10 PM

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Tiger Party unveils a new spectacular LED landmark in Taipei

New York-based digital out-of-home (DOOH) consultancy Tiger Party has recently completed its first Asian signage project, Taipei Lumitree, located near Taipei 101. This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party. […]

Tiger Party · Promoted content
Fri, Nov 15 at 12:11 AM

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DOOH ad measurement: Broadsign explains the DOOH impression multiplier

Quinn Mason. If you’ve ever bought digital advertising, you’re probably familiar with measuring campaign success through clicks, conversions, and digital impressions. But when it comes to digital out-of-home (DOOH) media, the game changes. […]

broadsign.com · Promoted content
Fri, Nov 15 at 12:10 AM

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