Saturday, November 23, 2024

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Wednesday, October 16 Wed, Oct 16

How Billups uses AI in OOH campaigns (Billups via Ad Age Studio 30)

Billups’ Stephanie Gutnik and Cognitiv’s Justine Frostad joined Ad Age’s Business of Brands conference to discuss how an innovative OOH campaign helped reach high-value audiences. Billups used its technology to help Cognitiv understand consumer trajectories. The company also used a recommendation engine to help Cognitiv understand outcomes and be able to plan and measure against them. […]

adage.com · Promoted content
Wed, Oct 16 at 12:10 AM

Tuesday, October 15 Tue, Oct 15

Emerging technologies – trends and fads, and how they are affecting shopping (Digital Signage Today)

by Daniel Brown — Editor, Networld Media Group. AI is here to stay, but it’s moving so fast, it’s hard to know where it’s going. From our daily lives as consumers to our operations in business, it’s hard to keep up with the changes and trends that are transforming entire industries virtually overnight — and sometimes repeatedly. […]

digitalsignagetoday.com
Tue, Oct 15 at 6:40 PM

Co-op to add 300 new front-of-store digital ad screens to its 9000-screen retail media network (Grocery Gazette)

Yasmeen Louis. The new investment has been made in partnership with independent retail media operator SMG, and will increase the convenience retailer‘s total number of screens across its 2,400 stores to 9,300. They will be placed at either the entrance to the store, in the store foyer, or in a window close to the entrance. […]

grocerygazette.co.uk
Tue, Oct 15 at 6:38 PM

DOOH campaign verification firm Veridooh integrates with programmatic DOOH SSP VIOOH (BandT)

Media buyers using the VIOOH Trading Manager platform to access digital out-of-home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP. With the addition of VIOOH Trading Manager, independent verification is now available across an even broader range of Digital OOH (DOOH) inventory globally. […]

bandt.com.au
Tue, Oct 15 at 12:11 AM

Monday, October 14 Mon, Oct 14

OOH ad sales: The best days for sales calls are Tuesday, Wednesday and Thursday (Billboard Insider)

Justin Powel, CEO of Huntington Outdoor. The research says is Wednesday is by far the best… followed by Thursday and then Tuesday. Monday and Friday are not good…We were having meetings on Tuesday and Thursday, so we moved those over to Mondays and Fridays and we said listen, there should be nobody in the office on on Tuesdays and for sure Wednesdays and Thursdays. […]

billboardinsider.com
Mon, Oct 14 at 5:10 PM

Sunday, October 13 Sun, Oct 13

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