Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH is already the only true mass medium left. This factor alone can be a guarantee for the medium’s bright future as more brands are rediscovering its value. […]
The UK’s IAB estimates that up to 80 per cent of all digital advertising will be spent programmatically by 2018, buoyed by a rise of its use in video and mobile. Outdoor, radio and (whisper it) TV are also beginning to be traded in this way too. But what does that mean for agencies and how they are shaping themselves to deliver for clients? […]
Worldwide Ad Spending Is Growing, Powered by Digital. Total Media and Marketing-Services Spending in 2016 Will Approach $1 Trillion. Stats and facts on the global ad market: Global advertising should see sustained growth. […]
The number of coupons delivered after being triggered by beacons is projected to hit 1.6 billion in 2020, up from 11 million this year, according to Juniper Research, which interviewed leading couponing players. Some large retailers already have installed beacons in most or all of their stores. […]
The original aim was calling attention to reforestation and other efforts to combat climate change. […]
For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. […]
Nick Fish, national program director for American Atheists, said the billboards were strategically placed in markets where atheist voices aren't always heard. The point is to put them in places where they might stir up a little controversy. "We wanted to challenge the notion that everyone in their town is religious—they're not," Fish told Adweek. […]
Digital billboards in York County now bear the photo of Trev Bowies Jackson -- wanted in the attempted homicide of a Northern York County Regional Police officer -- and offer a $5,000 cash reward. The billboard is the latest method used by police to ask for help in catching Jackson, 24, of York, who fired three shots at Officer Lynn Anderson during a traffic stop Nov. 22 in Manchester Township. […]
TAB will test a new system utilizing data from smartphones A long-anticipated overhaul of the out of home ratings system is finally underway. On Friday, the board of directors for the Traffic Audit Bureau for Media Measurement approved a plan to upgrade the TAB OOH Ratings, which are used as currency for media buys. The system will begin a testing phase soon. […]
New digital advertising boards warning motorists of traffic delays are being mounted on top of London's iconic black cabs. From this week, Transport for London is running a trial of the innovative new boards, which will display traffic information live in a bid to encourage other motorists to avoid congested roads. […]
Ford, which launched its "By Design" campaign, via Team Detroit in October, is extending it in a rather literal way, by letting consumers design artwork for digital billboards that will go up in major cities nationwide, from Times Square to the San Francisco Bay Bridge. […]
At the end of November, Apple ramped up its advertising for its new set-top box, the Apple TV, including multi-colored billboards. The ads were simple enough, simply showing the Apple logo and “TV” next to it, with multiple colors behind the lettering. The boards started showing up in locations like New York, Ohio, and California, with more popping up soon after. […]
Leading Australian outdoor advertising buying platform Site Tour is shifting its headquarters to London in a move that will see a major shake up in its local operations, Mumbrella can reveal. […]
What works and what doesn’t for small and medium-sized businesses (SMBs) looking to catch their employees’ attention within the workplace? Email holds the top spot in workplace communications tools that catch employees’ attention. That’s according to a new survey we commissioned from GetApp, the largest cloud-based business app marketplace. […]
APN Outdoor last week announced its entry into an unconditional sale and purchase agreement with Adspace Outdoor Pty Ltd. The acquisition secures 11 large format billboards and three development locations for up to five further large format billboards, all based in Victoria. […]
