As we come to the end of 2015 and embrace a New Year, reality looks good to me. There’s no question our industry faces challenges in the days ahead and we can’t shirk from those realities, but here are ten reasons to celebrate OOH. 1) OOH is Growing. […]
Samsung has launched a new out of home advertising campaign for their Gear S2 smartwatch and along with it comes interactive billboards, metro station takeovers, as well as holiday watch faces. There are even some pop-up stores in South Korea where people can experience the OEMs newest smartphone. […]
While the inevitable comparisons to “Minority Report” are probably a bit over the top -- thankfully there’s no retinal scanning involved. Outfront Media, previously known as CBS Outdoor, is planning to roll out a fully addressable outdoor advertising network sometime in the not-too-distant future, according to CEO Jeremy Male. […]
The annual Digital Signage Expo is less than three months out now, so it’s time for me to have a look at at what’s up with the event this year, as well as start planning the annual Preset Group Mixer. The latter is already somewhat in hand – the venue secure and several sponsors lined up. […]
The creative was shown on the 15-inch screen that is attached to the end cap where the product is merchandised in 1,563 Walmart locations throughout the country. […]
The Real World is Posterscope's monthly Out-of-Home market update, containing latest industry news and analysis. […]
Discussions on: Business, technology, implementation, and industry-wide highlights from the past year. Anticipated changes in customer expectations, service delivery, and technology in the next 12-18 months. […]
Decades of ads unceremoniously interrupting people's leisure time have finally resulted in a massive backlash of ad rejection. Consumer demand for ad avoidance has produced an abundant supply of technologies for ad blocking and ad skipping. […]
Recently, Outfront launched its Outfront Mobile Network, designed to coordinate the display of OOH advertising, with mobile ads delivered through apps on a user’s device. The priming effect that this sort of engagement delivers is seen in recent studies, like the one published by Neuro-Insight and Ocean Outdoor. This puts us in front of the discourse. […]
Outdoor advertising company Outfront Media is looking to court digital ad dollars with a new technology platform that provides more robust analytics for marketers. […]
Many of the changes that have occurred in traditional media and marketing need to happen in the OOH space. It is time to build Intelligent-Out-of-Home (IOOH) media. A large video wall in a mall running a loop of ads has little or no context. […]
Click and collect truly entered the mainstream in 2014 providing opportunities for retailers, customers and arguably OOH advertising. Deloitte reported that click and collect had more than doubled in the UK between 2012 and 2014 with total revenues of £5.6bn and 140 million orders last year. […]
Holiday digital signage in retail spaces serves many purposes. But, the one thing it should always accomplish is to make the lives of both the retailer and the shopper easier. Here’s how to get it right during the most wonderful time of the year. […]
The Millennial generation, 18-34 year-olds, are digital natives who are attracting the attention of advertisers, brand and political candidates with their buying power and youthful approach. Here are six reasons digital signage is the perfect way for brands to connect with the Millennial generation: 1. Digital signage ties in with mobile. […]
To contend with the rise of online shopping, brick and mortar stores have been using digital technology to create greater in-store experiences. From fitting rooms that allow shoppers to try on clothes virtually to posters that emit scents and coupons, retailers are coming up with new ways of interacting with customers. […]
