Earlier this month, the DSE (now dubbed the Digital Signage Experience) show was held alongside of the LDI (a massive lighting show) in Las Vegas. […]
21st December 2023, Kuala Lumpur – Unicom Marketing, an event management and digital out-of-home (DOOH) company spanning Malaysia, Singapore, Vietnam, and Indonesia integrates with Location Media Xchange (LMX), the supply side arm of Moving Walls Group. Unicom to deploy the LMX platform to provide measurement and automation across their moving LED truck screens. […]
Mike Donaldson, Chief Growth Officer, at BillboardPlanet. The buy-side of OOH is soaring. The shift to Omni-Channel budgeting and buying, the efficiency and sophistication of programmatic, impression data and buys, accountability and reporting, real-time data, and the creative….. […]
NEW YORK, Dec. 20, 2023 -- Questex’s Digital Signage Experience 2023 (DSE) brought together all aspects of digital signage – advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more from 61 countries. […]
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Discussion of retail media networks has really accelerated in the past year or so, and while a lot of that discussion has been much ... […]
Chris Cowlbeck General Manager Look Billboards and Independent Billboard Operators USA. ... we may just be able to do it when the time is right, if the stars align, and clarity is shared by many. […]
Gary Kayye. Brawn Consulting founder Alan Brawn joined me on for his the latest episode of Rants & rAVes. Data shows that somewhere between 70%-80% of buying decisions are already made before an AV integrator is even called. […]
Elizabeth McIntyre, CEO OMA and MOVE. We know that marketing budgets are scrutinised more than ever, and advertisers are compelled to reconcile every dollar spent. We are on the front foot of transparency and the OMA and our Members will be providing even more evidence of our channel’s effectiveness next year. […]
NEW YORK, Dec. 19, 2023 -- Mark Boidman, Head of the Global Media Group at Solomon Partners, an investment advisory firm, has released his second book, Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media. The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media. […]
Most of the LED display project news I see out of New York City involves either big outdoor displays in Times Square or big ... […]
Sixteen:Nine’s friends and content partners, Munich-based invidis, have released an English language digital publication designed to help integrators, manufacturers and end-users make their digital ... […]
This isn’t digital signage, but some great set design and supporting creative done by a company that is well known and very active in ... […]
Over the past decade almost everything that could go wrong did. Bad ownership. Bad overseas assets. […]
Insider’s Take: Scenic America may be upset, but this is a win for the city. Much needed revenue will be headed to Los Angeles as well as an overall reduction in the number of billboard structures in the city. […]
