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Bell Media launches the first campaign that synchronizes radio ads with digital billboards, TV and online platforms (Bell Media Canada)

Bell Media has unveiled Streets-to-Screens, a multiplatform program, brought to market for the first time in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. Streets-to-Screens leverages Bell Media’s exclusive ad-synching Radio-to-Road program, where select roadside digital boards synchronize with advertisements on specific radio stations. […]

bellmedia.ca
Mon, Nov 6, 2023 at 12:17 AM

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Posterscope’s boss describes the brand-building capabilities of OOH advertising for start ups (Posterscope)

Tim Sapsford, MD, Posterscope. Start ups in the modern world are changing markets by using technology and data to develop highly customer-centric services and moving the dial on expectations. They succeed because they directly meet a customer need, real or perceived. […]

posterscope.com · Promoted content
Mon, Nov 6, 2023 at 12:10 AM

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Outfront Media reported revenue of $454.8 million in Q3 2023, up 0.2% YOY (Yahoo Finance)

Zacks Equity Research. The reported revenue compares to the Zacks Consensus Estimate of $458.94 million, representing a surprise of -0.90%. The company delivered an EPS surprise of +9.05%, with the consensus EPS estimate being $0.42. […]

finance.yahoo.com
Sun, Nov 5, 2023 at 9:01 PM

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Outfront Media Inc. (NYSE:OUT) Q3 2023 Earnings Call Transcript (Yahoo Finance)

Outfront Media Inc. misses on earnings expectations. Reported EPS is $0.09 EPS, expectations were $0.42. […]

finance.yahoo.com
Sun, Nov 5, 2023 at 8:58 PM

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Lamar Revenue Up 2.9% in 3Q 2023 (Billboard Insider)

Billboard Insider’s take: Lamar has turned conservative. Fewer acqusitions and the company is paying down debt. The market liked what it heard. […]

billboardinsider.com
Sun, Nov 5, 2023 at 8:57 PM

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OOH leadership insight: why company goals are meaningless (Billboard Insider)

Lisa & Dan Nausley. When you tell your team member that the company’s goal is for them to earn $100,000 (or any other target), you’d expect them to get motivated and excited, and they might initially. But what’s happening behind the scenes is something different. […]

billboardinsider.com
Sun, Nov 5, 2023 at 8:55 PM

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Victorinox is running an OOH and DOOH campaign in European and Latin American airports (Duty Free News International)

Running from July to November, the OOH campaign in Europe includes high-profile visibility on screens in departures and baggage reclaim at Munich, Zürich and Hamburg airports. The promotion highlights Victorinox’s ‘Master the Moment’ campaign, which showcases the multiple uses of the brand’s Swiss Army KnifeTM, as well as the vibrant Classic Colors Swiss Army KnifeTM line. […]

dfnionline.com
Sat, Nov 4, 2023 at 8:00 PM

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South Africa’s largest digital billboard is 4.5m x 18m (Bizcommunity)

Outdoor Network has unveiled the largest digital billboard site in South Africa on the M3 highway in close proximity to the Durban CBD. The site is measuring 4.5m x 18m (81m² on each side), and is located adjacent to the M3, facing all east-bound traffic from the N3, N2 and Pietermaritzburg into the CBD, and the south- and west-bound traffic exiting the city. […]

bizcommunity.com
Sat, Nov 4, 2023 at 7:54 PM

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Old Habits Die Hard At QSR Ordering Positions: CRI Research (16:9)

Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall ... […]

sixteen-nine.net
Fri, Nov 3, 2023 at 9:31 AM

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Navori’s Computer Vision And CMS Used For New Retail Media Efforts in Mexican Walmarts (16:9)

Whale accounts that are high up on Fortune magazine lists are typically hard or impossible for suppliers to get OKs from to make some ... […]

sixteen-nine.net
Fri, Nov 3, 2023 at 9:04 AM

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How impression multipliers improve OOH campaign effectiveness

From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]

Editorial · Promoted content
Fri, Nov 3, 2023 at 12:11 AM

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Three things OOH media operators need to know about their assets to improve yield (DoohClick)

By Johan Holst. Understand the technical infrastructure of DOOH. To deliver campaigns you need to have your screens, PCs and player software up and running online with a super stable 24/7 internet connection which isn’t affected by bad connectivity or firewalls if the player is, for example, sitting in the basement of a shopping mall. […]

doohclick.com · Promoted content
Fri, Nov 3, 2023 at 12:11 AM

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NASA launches a 3D digital billboard outside of the Kennedy Space Center (Yahoo)

Created by multimedia tech and design studio, Blunt Action, the interactive billboard features a multitude of immersive scenes, from a 3D astronaut lunging out of the screen to a NASA spacecraft blasting into space. The team worked extensively to bring NASA's history to life, led by the guidance of Co-Founders, Ethan Jakab, Colby Hampton, and Jared Bellon. […]

yahoo.com
Fri, Nov 3, 2023 at 12:10 AM

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OBIE Awards by OAAA are open for entries

OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]

Editorial · Promoted content
Fri, Nov 3, 2023 at 12:10 AM

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Lamar Advertising reports $542.6 million net revenue in Q3 2023

Three Month Results: Net revenue was $542.6 million Net income was $140.4 million Adjusted EBITDA was $265.7 million Nine Month Results: Net revenue was $1.56 billion Net income was $347.5 million Adjusted EBITDA was $717.6 million BATON ROUGE, La., Nov. […]

Lamar Advertising Company
Thu, Nov 2, 2023 at 8:07 PM

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