Previously we considered the impact falling margins is having on integrators and looked at the importance of digital signage having relevant and engaging content. Here Steve Montgomery observes how signage networks are getting more complex and being developed with greater levels of interactivity. […]
Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]
I’m starting to get my head together for what will be my first time at Integrated Systems Europe, which is in Amsterdam in less than a month. Flight booked. AirBnB place arranged. […]
If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. […]
First full-motion digital external screen at the heart of Newcastle’s retail centre. Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters. […]
2016 marks the 125th anniversary of the Outdoor Advertising Association of America (OAAA). To celebrate, the association is looking back on OOH advertising and the trade organization that has helped drive its success for the last 125 years. In the beginning, American roadside advertising was generally local. […]
With each new year comes a landslide of predictions and trends to guide us into the new year. While we don’t pretend to know the answers, we have assembled a panel of digital signage veterans to share their insights and opinions on some of the common questions surrounding content for digital signage: -Is HTML5 here to stay? -Open Source - how does it apply to digital signage? […]
With margins on digital signage hardware falling, can system integrators add value to installations and generate ROI by advising on content creation and implementation? Steve Montgomery finds out. The concept of digital signage has grown and developed over the past decade from virtually nothing to a major business. […]
Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand. […]
With nearly 100 hours of education in just two days, DSE offers sessions for everyone from absolute rookies to industry veterans. […]
oOh!media today announced it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand boosting its offering to a total of 30 centres. The contracts include new agreements with Tinline Property Group and Talavera Property Group, and the extension of existing agreements with AMP Capital. […]
Düsseldorf, blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. […]
Quebecor Media Out of Home will soon make new advertising platforms available to advertisers on Téo electric taxis, which will be introduced in Montréal in March 2016 after a breaking-in period that is beginning now. […]
While everyone would love for their digital signage to last forever, the reality is that with any technology it needs continual upgrades and maintenance. Our panel of industry experts will share their guidance on: How often should I upgrade my media players? What lifespan should I expect out of my LED display and how can I prolong it? […]
A photograph of Stephen Hawking appeared on a group of billboards in Times Square yesterday alongside a cryptic numerical code, and now the Internet is left to decipher what this all means. […]
