Raw Feed & Search

Why Apple is rebooting its ‘game-changer’ billboard ads (Business Insider)

At the Cannes Lions advertising festival last summer, Apple and its ad agency TBWA\Media Arts Lab took home the "Grand Prix" prize in the outdoor category. Apple and its agency said the first round of the campaign was seen at least 6.5 billion different times, mentioned by 24,000 "opinion leaders," and that 95% of the mentions about the campaign online were positive. […]

businessinsider.com
Wed, Feb 3, 2016 at 11:58 PM

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With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. […]

streetfightmag.com
Wed, Feb 3, 2016 at 6:33 PM

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MediaPost: Placed Launches Out-of-Home Attribution

Placed, a location-based in-store attribution company, announced a new tool that will allow marketers to measure the viewability of their out-of-home advertisements, and attribute subsequent foot traffic to those ads. Placed measures about 600 million latitude/longitude pairs from consumers who have opted into Placed’s location tracking. […]

mediapost.com
Wed, Feb 3, 2016 at 6:30 PM

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Texting billboards surprise teen’s family (York Dispatch)

Dorothy Stambaugh can't bear to look at the new billboard near the Lion's Club building in Spring Grove. But she appreciates it. The sign is one of four in the area urging people to stop using their phones while driving, and they were installed in memory of her granddaughter, Ashlyn Stambaugh. […]

yorkdispatch.com
Wed, Feb 3, 2016 at 6:19 PM

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A look inside Brooklyn Outdoor (Detroit Curbed)

Four stories above Eastern Market, on the corner of Russell and Winder, sits a light, open loft big enough for a good party, but cozy enough for an office. Brooklyn Outdoor, a Detroit-based outdoor advertising company that also serves LA, New York, and Chicago, has its home office here in Eastern Market. […]

detroit.curbed.com
Wed, Feb 3, 2016 at 6:18 PM

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Propeller wins UK PR brief for outdoor giant JCDecaux (PRWeek)

JCDecaux, the UK's largest outdoor advertising companies, has appointed Propeller as its first retained PR agency. Propeller did not competitively pitch for the account. JCDecaux had previously run its comms in-house. […]

prweek.com
Wed, Feb 3, 2016 at 6:14 PM

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Randy Dearborn on the future of the industry and his plans for the Digital Signage Federation in 2016

By Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. Randy Dearborn, Vice President of Media Technology for MGM Resorts International, was recently elected Chairman of the Digital Signage Federation (DSF). Taking over from another brilliant industry veteran, Ken Goldberg, Randy Dearborn is inheriting a rich legacy to build on at the DSF. […]

Editorial
Wed, Feb 3, 2016 at 6:04 PM

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Installation of the Week: LinkNYC Arrives (DSConnection)

This development brings six weeks of high-speed Wi-Fi and countless opportunities for digital interactivity. […]

digitalsignageconnection.com
Wed, Feb 3, 2016 at 10:43 AM

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16:9: Projects: UK Real Estate Firm Goes Paperless With Shopfront Listings

Real estate firms putting screens in street-side windows is not new, but I’m not sure I’ve seen a spin on it like this letting agent (apartment rentals agency) in London. Kings Lettings’ new office in Shepherds Bush has a couple of high-bright 55-inch Samsung smart sign panels in the window, but each has a trio of 15-inch panels running an Android player below them. […]

sixteen-nine.net
Wed, Feb 3, 2016 at 8:46 AM

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Proxama and the “future of our high streets” (Proactive Investors)

Proxama announced new contracts with public transport app giant Mapway and outdoor advertising firm Primesight, which are set to complement the proximity marketing division. […]

Wed, Feb 3, 2016 at 7:22 AM

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Ten Hardcore Rules for OOH Design Success (Linkedin)

Mastering OOH is more than creative. It requires you to know your client’s business thoroughly and the OOH business expertly. You have those down do you? […]

Wed, Feb 3, 2016 at 7:20 AM

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The Ad Contrarian: Advertising’s Comedy Bitchfight (4As vs ANA)

Without consulting the ANA, the 4As issues something called the "Transparency Guiding Principles of Conduct" which sounds like a chapter out of the Girl Scout handbook, but apparently gives solemn tribute to the concept of transparency while defining it as "whatever an agency can sneak past your lawyers. […]

adcontrarian.blogspot.ca
Wed, Feb 3, 2016 at 7:09 AM

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How Digital is Transforming the Out-of-Home (OOH) Industry (ExchangeWire)

The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together throughout the whole of the last century. As we enter 2016, it is now getting a significant upgrade. […]

exchangewire.com
Tue, Feb 2, 2016 at 6:25 PM

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Outfront Media acquires Texas-based Reynolds Outdoor (Seeking Alfa)

Outfront Media (NYSE:OUT) has acquired Reynolds Outdoor Media, a Texas firm with urban-focused media spots.Terms weren't disclosed. […]

seekingalpha.com
Tue, Feb 2, 2016 at 6:19 PM

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Digital drives OOH renaissance (Mediatel)

In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald examines a thriving out of home sector. […]

mediatel.co.uk
Tue, Feb 2, 2016 at 6:15 PM

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