Toronto -- Captivate, North America’s #1 location-based video media network, has added 13 office buildings to its network in Canada. Included among the 13 are Deloitte's new headquarters (Bay Adelaide Centre East) in Toronto, the MNP Tower in Vancouver, Calgary's Eau Clair Tower and the Calgary City Centre buildings. […]
The new rule is part of a wider city pushback against perceived commercial exploitation. Public advertising is pollution and it needs to be curbed. So insists a new policy from Barcelona, which will substantially cut back on how much advertising City Hall permits in public places. […]
It's not every day you get a press release about the development of media space - but this isn't your run-of-the-mill high street billboard. Outdoor Plus have announced that they've now secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. […]
In a first for oOh!, the company has won exclusive rights to sell advertising for the airport’s consumer facing digital assets, including the Melbourne Airport website, Mobile app and its Wi-Fi offering across the precinct. Also under the contract, oOh! […]
Last week’s announcement about Digital Signage Federation’s partnership with OVAB Europe (now DSF Europe) as part of its global expansion initiative is another sign of the continuing consolidation within the digital signage market, this time at the trade organization level. The ‘shakeout’ among digital signage trade bodies in North America happened a year ago. […]
Exterion Media has partnered with WPP-owned OOH agency Kinetic to encourage its clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. […]
Dive Insight: "The IAB’s recognition of DOOH as an emerging Internet-enabled niche is proof that real-world media has changed forever," Kinetic Worldwide Head of Innovation Mike Gamaroff wrote in a post about the guidelines for the IAB. […]
Intersection, the technology and media company behind the initiative to bring public Wi-Fi to New York City, has named former American Express President Al Kelly as its new chief executive. Intersection was formed last year through the merger of Control Group, which created digital public interfaces, and Titan Outdoor, an out-of-home advertising firm. […]
According to the final count, 65,686 registered attendees visited the first four-day Integrated Systems Europe exhibition, which came to a close on Friday 12 February. This figure represents a 6,338 (10.7%) increase on the 2015 edition and officially positions ISE as the world’s largest AV and systems integration tradeshow. […]
Good news. It is difficult to block a 96-sheet billboard. There are other reasons why a consumer is likely to take more notice of an outdoor advert. […]
Last week’s Integrated Systems Europe exhibition in Amsterdam attracted 65,686 registered attendees, making it the world’s largest AV and systems integration tradeshow. The show had 1,103 vendors and attracted press from 40 countries, including at least one Canadian. It was the 1st time the show has been extended to four days. […]
Mitsubishi Electric Corporation has announced development of an “aerial display” that is touted as being able to project images measuring approximately 56 inches diagonally into midair. The Japanese company suggests the technology would be commercially available by 2020, and be relevant to use cases like digital signage and entertainment. […]
Online shopping giant Amazon is reportedly planning to build out a global e-commerce and supply-chain network that would – among many, many things – make buying digital signage hardware from China about as easy as ordering consumer items. […]
To help promote this year’s NBA All-Star festivities in Toronto, official sponsor BMO Financial installed an ATM the height of a regulation basketball hoop in its flagship location. […]
Moving through the space, customers see a digital menu board displayed on four low-glare monitors. […]
