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City of Vancouver to investigate digital billboard boat (Vancouver Sun)

The city of Vancouver is looking into a huge electronic billboard on a boat that’s making the rounds of False Creek. “The city is looking at its authority to act in respect to the digital sign given the jurisdiction of the federal government over navigation and shipping in False Creek and English Bay,” the city said in a statement, noting that it’s received several calls from residents. […]

vancouversun.com
Thu, Mar 10, 2016 at 7:17 AM

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Best Creative OOH Campaigns by Charities (JCDecaux)

January Creative Solutions campaign was voted by JCDecaux teams around the world and it was the not-for-profit organisation Caritas. This month we were inspired to have a look at some of the best creative campaigns by charities and not-for-profit organisations in the recent months. […]

jcdecaux-oneworld.com
Thu, Mar 10, 2016 at 7:03 AM

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Exterion Media’s boss: Digital ​​out-of-​​home advertising is ‘no longer just a moving poster’ (The Guardian)

How is OOH advertising evolving? Out-of-home is evolving in line with consumer expectations and demand. We’re bombarded by messages each day – only the right content, in the right place, at the right time, to the right people makes it through. […]

theguardian.com
Wed, Mar 9, 2016 at 5:34 PM

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The Outlook: a report on OOH advertising from (Outsmart)

The OutLook features thought leadership and commentary from leading industry figures including contributors from influential businesses including TFL, Starcom Mediavest Group and adam&eveDDB. The report also features contributions from many of today’s leading OOH operators, including Council Members, Specialists and Media Owners. […]

outsmart.org.uk
Wed, Mar 9, 2016 at 5:26 PM

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Why Out-of-Home Advertising Makes People Talk (Linkedin)

With TAB and Route and other sophisticated metrics, out-of-home (OOH) advertising is more measurable and accountable than ever before. A recent BrandScience/Talon study, using Route data, concluded that OOH delivers strong ROI performance. The true value of OOH, however, extends far further than the figures reveal. […]

linkedin.com
Wed, Mar 9, 2016 at 5:24 PM

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MediaPost: The New Consumer Journey From OOH To Mobile

Imagine this scenario: You’re walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. […]

mediapost.com
Wed, Mar 9, 2016 at 5:24 PM

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The next phase of OOH: Smart billboards (Media Life)

If there’s one thing media buyers and planners have long desired for out of home media it’s more in-depth measurement. They want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are – where they go, who they engage with, and what they buy. […]

Wed, Mar 9, 2016 at 5:22 PM

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Chart: US Out-of-Home Ad Revenues Climb 4.6% in 2015, Hit New Peak (Marketing Charts)

Out-of-home advertising revenues grew by 4.6% last year to reach $7.3 billion, besting the previous high set in 2007, per the OAAA. The year ended on a high note, with Q4’s 5.8% year-over-year increase the largest in at least 4 years. In fact, out-of-home advertising has now grown for 23 consecutive quarters since the recession. […]

marketingcharts.com
Wed, Mar 9, 2016 at 5:20 PM

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JCDecaux begins ‘world’s biggest’ rollout of digital screens on London bus shelters (Campaign Live)

JCDecaux has begun what it claims is the world's biggest rollout of digital street furniture on bus shelters across London. The French-owned outdoor giant won the Transport for London bus shelter contract from Clear Channel last year. […]

campaignlive.co.uk
Wed, Mar 9, 2016 at 4:46 PM

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Clear Channel scoops award for Rome airport digital advertising project (Moodie Report)

ITALY. Clear Channel Italy has been awarded the title of ‘Most Innovative Digital Project’ at the 2016 Integrated Systems Europe (ISE) show. Victorious in the ‘Transport Facility’ category, the company was recognised for its digital advertising programme at Rome Fiumicino Airport. […]

moodiereport.com
Wed, Mar 9, 2016 at 4:40 PM

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Ex -COO of Kinetic Amit Sarkar launches OOH agency Nomad (Campaign India)

Amit Sarkar, ex-COO of Kinetic, has launched Nomad, a 'full service' agency which will focus on Out of Home. Nomad will offer platforms such as mobile, digital, data, content and creative consultancy. Activation, retail, cinema and sports are other focus areas for the future, informed Sarkar through a statement. […]

campaignindia.in
Wed, Mar 9, 2016 at 4:38 PM

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Why airport advertising is terminally bad: MC Saatchi’s Creative Chairman (Campaign Asia)

M&C Saatchi creative chairman and frequent judge of outdoor­advertising awards Ben Welsh passes judgment on airport advertising. I’ve been spending a fair bit of time in airports lately. I’ve also spent a fair bit of time judging outdoor in various award shows—the latter sometimes the cause of the former—so I thought it would be fun to do my own judging of airport advertising. […]

campaignasia.com
Wed, Mar 9, 2016 at 4:30 PM

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Clear Channel Sells Non-Core Assets to Lamar for Core Focus (Nasdaq)

Clear Channel Outdoor Holdings Inc. recently sold its non-core local assets in Columbus, including analog and digital billboards, bulletins and posters to U.S.-based outdoor advertising company, Lamar Advertising Co. Earlier on Jan 7, 2016, the company sold similar such assets in five of its non-strategic outdoor markets for $458.5 million to Lamar. […]

nasdaq.com
Wed, Mar 9, 2016 at 4:24 PM

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Billboards in L.A.: Old-School Method Still Gets Results in Busy City (variety)

Alongside more modern strategies for capturing consumer attention for film and TV releases — social-media blitzes, viral marketing strategies and other types of digital content — there’s one old-school method that continues to draw eyeballs: billboards. And nowhere do those plugs for entertainment properties get more play than in Los Angeles, the second-largest U.S. […]

variety.com
Wed, Mar 9, 2016 at 7:21 AM

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46 Happy Billboards Put a Smile Across America for International Day of Happiness (PRWeb)

Natural Life and The Joy Team partnered up to spread optimism and inspiration through positive messages on billboards across America. This initiative is aimed to help Americans celebrate and rekindle their inner joy in honor of International Day of Happiness on March 20th. 46 billboards, 31 cities, 13 million smiles. […]

prweb.com
Wed, Mar 9, 2016 at 7:19 AM

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