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Largest Canadian OOH ad operator PATTISON Outdoor partners with Media-Corps to facilitate ad revenue flow from the US (PR Newswire)

The new, exclusive partnership gives U.S. based advertisers and agencies access to PATTISON's extensive portfolio of OOH advertising products across 200 Canadian markets coast to coast, including all major metropolitan areas through Media-Corps. The company has been an established OOH leader in Canada for over 100 years. […]

prnewswire.com
Thu, Feb 25, 2016 at 12:15 AM

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16:9: Could Your Cheap Android Digital Signage Box Send You To Jail?

There are many reasons not to use a cheap Android set-top box or stick from Shenzhen, China to power your digital signage network, like shaky reliability and zero support, but I wasn’t aware of the one that could result in a massive fine and even jail time. […]

sixteen-nine.net
Thu, Feb 25, 2016 at 12:14 AM

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DOOH advertising shares the same DNA as online and mobile (Brand Republic)

Back when this all began in 2005, and the first run of screens launched on the London Underground, DOOH stakeholders were keen to see the premium ad-revenues rolling in for this new turbo-charged Outdoor offering. […]

wallblog.co.uk
Wed, Feb 24, 2016 at 6:13 PM

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16:9: Closer Look: Panasonic’s Android-Centric Smart Signage Play

It took a little chasing, but I’ve managed to track down a Panasonic contact familiar with its recently announced OpenPort program – which is System on Chip commercial digital signage displays running Android. […]

sixteen-nine.net
Wed, Feb 24, 2016 at 3:50 PM

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Digital Signage Expo 2016 Podcast Preview (DSConnection)

This AVNation podcast previews Digital Signage Expo 2016. […]

digitalsignageconnection.com
Wed, Feb 24, 2016 at 11:39 AM

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Installation of the Week: Outdoor Campaign in Poland Takes Your Temperature (DSConnection)

Using a live thermo-scanner camera, this Theraflu display can detect whether or not a pedestrian is running a fever. […]

digitalsignageconnection.com
Wed, Feb 24, 2016 at 11:16 AM

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PATTISON Onestop Expands Digital Transit Network (DSConnection)

The company recently unveiled a new nine-unit Video Matrix Wall at the entrance of the Royal Bank Plaza in Union Station. […]

digitalsignageconnection.com
Wed, Feb 24, 2016 at 8:39 AM

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DBCI Benelux: Digital signage market indicates positive results of 2015 and expects interactivity as main trend in 2016 (Digital Signage Summit)

The Digital Signage and Digital-out-of-Home industry in the Benelux market was very satisfied with the business results in 2016. The market participants identified interactivity as one of the main Trends for 2016. Tops & Flops 2015: Good revenue growth and 4k moved the market. […]

digitalsignagesummit.org
Wed, Feb 24, 2016 at 7:26 AM

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Idaho Secretary of State agrees to change billboards following potential legal action (kivitv)

BOISE, Idaho - Twenty-two billboards advertising Idaho’s presidential primary election will be changed following the Idaho Democratic Party potentially seeking legal action after calling the billboards “misleading. […]

kivitv.com
Wed, Feb 24, 2016 at 7:26 AM

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PANDORA Jewelry Taps OUTFRONT Media Mobile Network To Boost Customer Engagement In Miami (PR Newswire)

NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced the results of its advertising campaign which successfully drove traffic to four franchise-owned PANDORA Jewelry stores in Miami, Florida. […]

prnewswire.com
Wed, Feb 24, 2016 at 7:22 AM

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5 considerations for Planning & Buying OOH Media for the Music Business (Linkedin)

Plan Ahead: Advertising should never be looked at as something to throw together last minute if there are extra funds leftover in the budget. A well planned and thought out campaign could very well be the make or break on the road to the #1 spot on the charts. More lead time means more options and more time for us to negotiate. […]

linkedin.com
Wed, Feb 24, 2016 at 7:19 AM

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PATTISON Onestop Expands its Digital Transit Network with a New Union Station Video Matrix Wall (MarketWired)

PATTISON Onestop, a Canadian operator of Digital Out-of-Home (DOOH) and a division of PATTISON Outdoor Advertising, today unveiled a new 9-unit Video Matrix Wall at Union Station. The station is Canada's busiest multi-modal passenger transportation hub for VIA Rail, GO Transit and Toronto Transit Commission subway and streetcars. […]

marketwired.com
Wed, Feb 24, 2016 at 7:18 AM

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How to make people interact with your DOOH ads (DSToday)

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digitalsignagetoday.com
Wed, Feb 24, 2016 at 7:05 AM

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The lifecycle of a digital billboard (Marketing Mag)

Damien Rath and Paul Peters of APN Outdoor give us a sneak peek into the life of a digital outdoor site. The process of bringing a digital billboard to life is complex and meticulous, from the initial idea to the go live date there are many boxes that must be ticked, parties involved and considerations to be made. The Digital Outdoor Issue1. […]

marketingmag.com.au
Wed, Feb 24, 2016 at 1:54 AM

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Dallas Area Rapid Transit Selects Intersection to Manage OOH Advertising Assets (Web Wire)

Media & Technology Company Continues Partnership to Improve Rider Experience and Drive Revenue for DART through Out-of-Home Advertising New York - Dallas Area Rapid Transit (DART) has awarded Intersection, a technology and media company dedicated to improving the urban experience, a contract for the rights to sell and manage transit advertising on the agency’s bus and light rail system. […]

webwire.com
Wed, Feb 24, 2016 at 1:51 AM

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