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16:9: More Powerful, IoT-Ready Raspberry Pi 3 Announced

A new IoT-ready version of the Raspberry Pi micro PC has been announced – still priced at just $35 but touted as more powerful and equipped with built-in WiFi and Bluetooth. The announcement was made today by element14, which describes itself as the market leading manufacturer and distributor of the Raspberry Pi. The company is part of  the UK distribution firm Premier Farnell. […]

sixteen-nine.net
Mon, Feb 29, 2016 at 8:57 AM

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Ask the Board: is Programmatic Advertising a good thing for DOOH?

Members of the DSE Advisory Board's Consultant Council answer this week's question: In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]

digitalsignageconnection.com
Mon, Feb 29, 2016 at 8:30 AM

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Kinetic’s SAS: OOH Social Amplification Score (Infographic by Kinetic)

The first tool that measures the social impact of OOH campaigns. […]

image-store.slidesharecdn.com
Mon, Feb 29, 2016 at 7:13 AM

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Joke presidential candidate gaining attention in Wisconsin via fake campaign billboards (News Times)

The earnest-looking presidential wannabe started popping up on billboards around Madison, Wisconsin, 11 days ago promising to erect a wall to keep out people from neighboring Illinois, hiring professional wrestler John Cena to defend threats from abroad and bringing "our dairy air to the White House. […]

Mon, Feb 29, 2016 at 7:11 AM

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NYTimes: See That Billboard? It May See You, Too

Pass a billboard while driving in the next few months, and there is a good chance the company that owns it will know you were there and what you did afterward. […]

nytimes.com
Mon, Feb 29, 2016 at 1:32 AM

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16:9: Digital Signage Market Value 2013-2019 (Interactive Chart)

Interactive chart below I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. […]

sixteen-nine.net
Mon, Feb 29, 2016 at 1:31 AM

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Why Buying A National OOH Package in Australia Is A Lazy Solution (BandT)

Media buyers adopting a cookie cutter approach to buying national OOH (out-of-home) media packages really are running the risk of missing out on local specialties argues GOA’s CEO Chris Tyquin. There’s no point putting ad splashes custom-built for Melbourne trams on buses in Brisbane. […]

bandt.com.au
Sun, Feb 28, 2016 at 8:12 PM

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More than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected (Comaro Chronicle)

According to the City of Johannesburg, more than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected and do not comply with the applicable Outdoor Advertising by-laws. […]

comarochronicle.co.za
Sun, Feb 28, 2016 at 8:09 PM

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Australian OOH ad operator QMS sees 50 percent jump in revenue driven by digital

Outdoor advertising business QMS has unveiled strong earnings growth in it half year financial results, with revenue up 50% to $44.4 million, driven by a push in digital out of home. The company, which listed on the ASX in June last year, announced earnings before interest, taxes, deprecation and amortisation (EBITDA) of $9.9m, up from a pro forma result of $1.7m. […]

adnews.com.au
Sun, Feb 28, 2016 at 7:30 PM

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Returning TV show billboards filling L.A.’s skyline in February 2016 (Jason Hollywood).

There's never a dull moment in the skies of L.A., especially when a new TV season is on the way, plus many show's are returning from their midseason breaks. Here's a collection of fan-favourite shows back for more episodes in the city skyline in February 2016. […]

jasoninhollywood.blogspot.ca
Sat, Feb 27, 2016 at 7:48 AM

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L’Oréal Re-Enchants Client’s Emotional Journey with Digital Signage (DSConnection)

48 salons have been equipped with CrownTV digital signage since June. […]

digitalsignageconnection.com
Fri, Feb 26, 2016 at 10:10 AM

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16:9: How Big Is The Digital Signage Market?

Guest post: Mark Hemphill, ScreenScape This blog pointed out recently, once again, how there are a lot of bad statistics out there that try to describe the size and scope of the digital signage market. We agree that a lot of what gets referenced seems meaningless to us, as well. But the question come up often: How big is the digital signage market? […]

sixteen-nine.net
Fri, Feb 26, 2016 at 9:39 AM

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Trump billboards get your attention

Depending on your political bent, it's either a blessing or a curse that you can't escape Donald Trump. The billionaire presidential candidate seems to be everywhere, all of the time, on the morning shows, the network news, cable news, the Internet, everywhere. And for the past couple of months, you can't even escape him as you drive the highways and byways of York County. […]

ydr.com
Fri, Feb 26, 2016 at 7:36 AM

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Out-of-home, the original social media, by David Krupp, CEO, U.S at Kinetic Worldwide (Linkedin)

Out-of-home (OOH) is one of the oldest communication mediums and has always sparked conversations, long before the creation of social media. In the digital age, OOH is igniting new conversations physically and virtually. Until now there was no resource to measure the earned media value generated from an out-of-home campaign. […]

linkedin.com
Fri, Feb 26, 2016 at 2:20 AM

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Out-of-Home Advertising: Today’s Media Superstar (Linkedin)

What makes OOH a Superstar? For starters, it’s that fame component, the ability to build brand awareness on a grand scale. The greatest superstars (such as the late David Bowie) are in themselves brands with a presence that’s simply larger than life, which also happens to be a core attribute of the OOH medium. […]

linkedin.com
Fri, Feb 26, 2016 at 1:27 AM

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