OOH stimulus prompts mobile search. Another study Kinetic carried out with Clear Channel delved into the relationship between OOH and mobile in the purchasing decision journey. We now know that mobile amplifies OOH content, but OOH also plays an important role in driving significant amounts of earned media via mobile. […]
Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2% Adjusted operating margin of €695.2 million, up +10.3% Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9% Net income Group share, before impairment charge, of €241.4 million, up +12.0% Net income Group share of €233.9 million, up +20.4% Adjusted free cash flow of €333.4 million, up +11.9% +12.0% increase in dividend per share proposed for the year 2015, to €0.56 per share Expected organic revenue growth rate at around 9% in Q1 2016 Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]
Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among the programmatic community – is 2016 the year when OOH will move from direct, negotiated buys and finally go full-on automatic? The advantages of programmatic trading of OOH inventory are evident. […]
I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote or accessing boarding passes. […]
4K displays have gone mainstream because they do 1080p so well. Most notably, 4K displays offer great opportunities in visual clarity, but place equal challenges on the ecosystem surrounding them – from content production, through playback/rendering, to actually getting the 4K signal to displays. […]
The brand delusion. The digital delusion. The age delusion. […]
New OOH ads for House of Cards reference a now-infamous scene early in Season 2 where—spoiler alert—Frank Underwood pushes a certain aquaintance in front of a D.C. Metro train. Meant to look like political ads, they depict Kevin Spacey as the fictional Underwood and the tagline, "A push in the right direction. […]
Digital Billboard Service Called Radar Raises Privacy Questions. Ad Age has partnered with Voxgov, a one-stop source of unedited communications from all branches of the U.S. federal government, to serve up regulatory and political information of interest to the marketing and media communities. […]
As we conclude the series Understanding the Technology at DSE, we turn our attention away from the physical aspects of digital signage screens (media players, displays, mounts and software) and focus on what appears on said screens. […]
Google has announced that it will support physical beacons in its Google Chrome for Android browser, a move that will further enmesh the mobile experience in the physical world. The announcement gives a big boost to beacon technology, which has already been generating excitement in verticals such as retail, hospitality and finance. A beacon connects physical objects with digital devices. […]
There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. […]
Melbourne Central turned to oOh! to provide a digital display with integrated Instagram Social Feed. […]
Guest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, these gadgets are awesome, cheap and have a myriad of applications for your business. […]
Guest Post: Emily Carroll, Prendi Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This post will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]
Digital Signage Expo gets used by a lot of companies as an efficient way to meet up with partner vendors, and one of the knocks in the past has been the limited number of qualified, high opportunity leads. As someone who was chained to a DSE booth in my dark, happily brief, sales past, I can attest to that. […]
