It is vitally important, early in the process, to clearly understand what the long term goals are when planning to build a new digital signage network. There are many financial and technical implications in planning for all aspects of the network from the head-end to the remote sites. […]
NEW YORK -- Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., has hired Wade Rifkin as Senior Vice President of Programmatic, a newly created position. […]
Digital signage trends and technology developments mean there are now few restrictions on where signage can go, both indoors and outside, what shape it can take, or what it can do. New high brightness displays can overpower the sun at high noon. Transparent OLED technology can transform the very idea of window glass. […]
GUEST POST: Todd Lewis, Spatial DNA Informatics Bricks-and-mortar locations are undergoing a revolution similar to e-commerce in the mid-2000s, with personalized shopping experiences linking the online and real-world experience Todd Lewis Retailers are struggling with brand loyalty at the same time they are trying to come to terms with the massive troves of data available to them. […]
In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]
A security expert from Mvix explains the benefits of digital signage and give tips for installing and using a digital signage system. Even after a school or hospital decides to invest in a digital signage system, administrators and executives need to know how to incorporate it into their existing emergency notification system and make it complement other aspects of campus security. […]
While there are plenty of uncertainties in life, filing your annual return is not one of them. If getting W-2s and financial statements in the mail makes your heart race and your palms clammy — take a breather, there’s help right around the corner. Tax prep services were created to help quell the panic that ensues every spring. […]
Paris -- outdoor advertising company JCDecaux SA has been awarded a 10-year concession contract to provide advertising and sponsorship services at Dallas Fort Worth International Airport. The new program will count 75% of digital advertising displays, including a network of 70 inch digital screens, high definition spectacular video walls, and interactive directories in the baggage claim areas. […]
Digital Signage TV Analytics offers a set of indicators for targeting specific audiences and for planning a media campaign, similar with other media audience platforms such as traditional TV. […]
N […]
The outdoor advertising companies and classified advertising portals (REA Group, Carsales and Seek) led the market with bumper profits and upgrades on future earnings, but traditional media companies remain challenged by the lack of organic growth opportunities. […]
But it could be dangerous. Billboards have caused a bit of a stir lately. That’s because earlier this week, Clear Channel Outdoor America, one of the world’s largest outdoor advertising providers, announced the launch of RADAR, which allows companies to more effectively and better target their ads. […]
Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. […]
The Irish Out of Home (OOH) market grew by around 7% in 2015 according to Kinetic, the OOH media specialist. According to Kinetic, improved quality and the introduction of new formats all played a central role in delivering this growth. Innovation was a central theme with advertisers creating new and exciting ways to engage with consumers. […]
If a billboard has grabbed your attention over the last few decades, chances are it's the work of Rob Jackson. Among the most memorable: The X-ray of the human skull, fitted with Spartan helmet for MSU College of Human Medicine, was his. The "11/11/11" design, with a soldier's field cross and the message: "Thank a Veteran Today. […]
