Well this makes me sad … the UK start-up that was using digital signage technology as the core visual marketing feature of a set ... […]
Hyun Lee. In Korea, the COEX area in Gangnam, Seoul, was designated as the First Free OOH advertising zone in 2016, and 20 digital billboards with different sizes and shapes from conventional billboards are currently installed and operated. […]
You bring an outsider’s perspective to out of home. What are three things the out of home business needs to do better? That’s easy. […]
Oliver Goodge, Head of Programmatic at i-media. Advertisers now have access to a wider range of data sources, including first-party data, third-party data, and real-time data, and with advancements in the targeting technologies being developed, specifically AI and machine-learning powered tools, advertisers can now readily identify patterns and make predictions about consumer behaviour. […]
Qatar's outdoor advertising company Elan Media has integrated its dynamic DOOH inventory into LMX's Supply Side Platform (SSP), offering advertisers access to a vast audience across Qatar. LMX, an enterprise software provider for Out-of-Home media owners, is making its entry into the Middle East through this partnership. […]
Boone Ashworth, staff writer, WIRED. CES, which kicks off January 9 in Las Vegas, will feature the usual assortment of new consumer tech products. This year, even more of that stuff will be empowered by machine intelligence. […]
Dean Takahashi. CES 2024 is coming back to Las Vegas the week of January 7, and it should be one of the biggest tech events in the world again. This year, the organizers of CES 2024 expect more than 130,000 attendees through January 12, with hundreds of speakers, 3,500-plus exhibitors and 2.4 million square feet of exhibit space to. […]
By Mark J. Pescatore. In 2024, SCN adds eight individuals to our Hall of Fame ranks, as we recognize their achievements in Pro AV. […]
Integrated Systems Europe (ISE) 2024 approaches a sellout, with the largest show floor ever, across eight halls of the Fira de Barcelona Gran Via. ISE 2024’s total show floor will be 30% larger than last year. Anticipation is also building for the highest number of visitors ever recorded at ISE. […]
NEW YORK -- Clear Channel Outdoor (NYSE: CCO), and Nevada-based Terrible Herbst Inc. (Terrible's) have joined efforts to provide a new advertising opportunity which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. […]
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Out of home sales reps should be paid a salary plus a 5-10% sales commission. A majority of Billboard Insider want to achieve a return on investment in excess of 20% on new out of home projects. The public out of home companies complained about slowing out of home revenues but 80% of Billboard Insider’s readers achieved out of home revenue growth in the first quarter of 2023. […]
Billboard Insider suspects the slump is due to investor concerns over the performance of Boston-Omaha’s insurance, broadband and real estate assets. Link Media Outdoor has shown steady improvement for the past 6 years and we expect this to continue in the fourth quarter. Our thoughts. […]
Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening ... […]
Posterscope India, Managing Director, Imtiyaz Vilatra said, "We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city." The campaign featured a life-like 3D cutout displayed on an LED barge at Juhu Beach in Mumbai. […]
