Friday, November 29, 2024

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Saturday, November 11, 2023 Sat, Nov 11, 2023

ADTECH:OOH – Europe conference: Thursday 7th December 2023 in Amsterdam

Early speakers to be announced include; John Molendijk | Co-Founder | Streaem who will be talking about ‘How To Create A Retail Media Network From Scratch’ , Tim Harvey | Co-Founder | Knitting Media who willshare ‘Another Christmas Gift for Global OOH’, Nicola Fox | Head of Programmatic | Talon who wil be reprising her incredibly well received ‘DOOH X DATA X DARING’ Advertising Week presentation and the DPAA’s new Executive Director in EMEA, Tim Waldron. […]

2023adtecheur.dailydooh.net · Promoted content
Sat, Nov 11, 2023 at 6:08 PM

Friday, November 10, 2023 Fri, Nov 10, 2023

Geopath chief says political ads on billboards are trusted more than their online versions (Billboard Insider)

Dylan Mabin, President, Geopath. The concerns around fake content compelled Google to recently update its political advertising copy policy to require advertisers to prominently disclose whether any portion of an ad was generated by artificial intelligence. The requirement will extend to all digital ads on Google and videos on its YouTube platforms. […]

billboardinsider.com
Fri, Nov 10, 2023 at 7:43 PM

Talon now has 640 DOOH screens available to trade programmatically in Ireland (Adworld)

Eoin Carroll, programmatic lead with Talon. When evaluating spontaneous brand awareness, it’s clear that a classic broadcast campaign excels in driving that shift. These findings have been corroborated by our own campaign effectiveness studies in Ireland, and they have significantly influenced the role that programmatic has in the overall OOH media mix. […]

adworld.ie · Promoted content
Fri, Nov 10, 2023 at 12:10 AM

Thursday, November 9, 2023 Thu, Nov 9, 2023

Digital signage software firm Creative Realities reports revenue of $11.6 million in Q3 2023

Record 3Q 2023 Revenue of $11.6 million; Record 3Q Gross Profit of $5.3 million (45.8%); Record Annual Recurring Revenue run-rate of ~$15.6 million; Projected 4Q Revenue of $15.8- $17.8 million; Projected FY2023 Revenue of $46.8 - $48.4 million; Issues Projected FY2024 Revenue of $60 million to $80 million; Issues Projected FY2024 Adjusted EBITDA of $7.2 million to $12.0 million; Issues Projected FY 2024 exit ARR run rate of $18.0 million. […]

Creative Realities
Thu, Nov 9, 2023 at 12:11 AM

The Retail Refresh Podcast on Holiday Retail Trends for 2023 (Video, 13:23 by Broadsign)

Saad Uddin, Co-founder and CEO of Native Touch, joins the show to talk about current shopping patterns in Canada, as well as projections for the 2023 holiday season. The Retail Refresh is a twice-monthly video series hosted by Rob Côté and Jas Basra from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. […]

youtube.com
Thu, Nov 9, 2023 at 12:08 AM

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