Inyo Fine Cannabis in unincorporated Clark County boasts “the biggest cannabis sign in the world,” the company’s partner Greta Carter said. According to regulation, cannabis billboards in Nevada must be 2,000 feet away from the nearest school. The tourists have been coming in droves. […]
A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus Hillary Clinton race, 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately 6 percentage points in the poll. […]
What is the future of traditional sign shops in the face of digital signage? Are there any digital signage opportunities for sign shops in this dynamic signage market that's projected to swell to $20 billion by 2020? First of all, $20 billion is quite impressive, considering that the digital signage market as we know it today is only about 10 years old. […]
When Google Alerts popped up a press release this morning celebrating “NAVORI QL PROFESSIONAL AWARDED BEST DIGITAL SIGNAGE SOFTWARE ON CROWDREVIEWS.COM,” I was fairly amazed the Navori guys would make hay over an award from a highly dubious crowd-sourced review site. But they didn’t. The news release was generated by the highly dubious review site. […]
There’s a really good blog on retail design I monitor through its regular tweets – with me looking mostly for featured projects that use digital displays in the design. I’ve been watching the feed for many weeks now – and seen scores of projects pop up, from around the world – and almost none of them have digital displays in them. […]
Out-of-Home communications specialist Posterscope USA, together with OOH ad operator Lamar Advertising Company, has unveiled a new outdoor campaign for the 2016 Chevrolet Malibu launch using vehicle recognition technology that can identify certain types of vehicles and generate dynamic, customized messages to drivers of those vehicles on digital billboards. […]
German automaker Audi is the first brand to break in a series of new digital video walls at Vancouver International Airport. Installed by Astral Out of Home, the LED screens are located in the Canadian airport’s domestic terminal. With this exclusive placement, Audi is likely to catch the attention of some of the 20 million travelers’ who pass through the airport each year. […]
Guest Post: John C. Wang, IAdea At every recent digital signage trade show, 4K or UHD (ultra-high resolution) has been a heavily promoted feature for next-gen displays. Research firm IHS recorded 95% year-over-year growth in 4K screen shipment in 2015. […]
Now that we are entering towards the futuristic phase and the advancement of technology, the trend for outdoor LED display has started to rule this advertising age. LED Display with audio and video capabilities have set high standards in the field of advertising. […]
Thanks to the hundreds of practical applications for digital signage, there can be no doubt that the market is set to catch fire in the near future. Rising public concern for transparency in the nutritional value and quality of the food we consume in restaurants and fast food locations seems to be throwing sparks on this powder keg. […]
Retail Digital Signage Expo is a dedicated event featuring the entire range of suppliers, from the screens and kiosks, to content management, media players, networking solutions and more. In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes. […]
Following this renewed interest in OOH advertising comes the latest entrant, Platooh, India’s first outdoor media selling platform that has integrated Enterprise Resource Planning software. Prakash Balaji, Founder & CEO, Prakash brings 7+ years of rich product and customer experience in building key scalable & successful products in outdoor media industry. […]
I have a client that works with high-end retailers that needs to bring on a project engineer who can design and source solutions based on requirements of clients. Think video walls, integrated display fixtures … generally cool stuff, as opposed to mounting panels on walls. The gig is in New York City and Brooklyn, and can’t be done remotely. […]
I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]
It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. […]
