Raw Feed & Search

Nike Celebrates 30 Years of Michael Jordan Brand with Interactive OOH Exhibits around Paris

SET created an exhibit at Palais de Tokyo to celebrate the legendary Michael Jordan for the 30th Anniversary of the Jordan brand. Within the exhibit, there were activations to re-live Jordan’s career including a customization zone, a Nike+ zone, a “Flight Zone” dunk experience and the “DNA of a Champion” artifact gallery. […]

digitalsignageconnection.com
Tue, Apr 12, 2016 at 11:33 AM

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HuffPost: Have Advertisers Fully Adapted to Dwindling Attention Spans?

Between 2000 and 2013, average attention spans dropped from twelve seconds to eight seconds. In their headline grabbing claim, the average attention span is now shorter than that of a goldfish. What's hampering our concentration? […]

huffingtonpost.co.uk
Tue, Apr 12, 2016 at 7:54 AM

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JCDecaux Airport launches virtual reality inspired campaign (B2B Marketing)

JCDecaux Airport UK has launched a campaign inspired by virtual reality (VR) to demonstrate the power of out-of-home advertising. Entitled ‘Advertising at the airport: A world of possibility’, the campaign comprises four 360-degree VR videos, allowing advertisers to take a tour of Heathrow Airport from the comfort of their own desks. […]

b2bmarketing.net
Tue, Apr 12, 2016 at 7:20 AM

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How beacons are used in OOH advertising (Media Life)

When you talk about the future of out-of-home advertising, beacons inevitably come up. The tiny devices that use Bluetooth technology to connect with mobile devices are being placed on all types of out-of-home inventory, everything from billboards and other signage to bus shelters and buses themselves. […]

Mon, Apr 11, 2016 at 9:08 PM

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The History and Evolution of Retail Digital Signage (DSConnection)

Prior to digital signage, retailers used analog video signs. It was common to see video monitors in retail stores in the ’80s and the ’90s displaying retail signage with VHS videotapes. When DVDs were invented, that was the beginning of digital signage for retailers. […]

digitalsignageconnection.com
Mon, Apr 11, 2016 at 9:07 PM

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Billups’ COO on how technology is changing #OOH media buying (Billboard Insider)

Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled Storytelling and OOH. […]

billboardinsider.com
Mon, Apr 11, 2016 at 9:05 PM

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16:9: Digital signage software co. 22 Miles calls Four Winds patent lawsuit meritless

The wayfinding-centric signage software firm 22 Miles, Inc., based in Silicon Valley, has issued a statement responding to the lawsuit last month by Four Winds Interactive, of Denver. The statement issued April 8th says the lawsuit, alleging patent infringement and related activities, is meritless and that the company will vigorously defend itself in court. […]

sixteen-nine.net
Mon, Apr 11, 2016 at 9:02 PM

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Thousands sign petition to remove ‘Islam Bloody Islam’ billboard in Fla (news4jax)

A billboard in St. Augustine Beach is drawing attention from all across the world for a message some people have called “discriminatory.” The billboard along A1A reads “Islam Bloody Islam, Doomed by its Doctrine,” and now nearly 3,000 people have signed a petition asking for the owner to take it down. […]

news4jax.com
Mon, Apr 11, 2016 at 6:52 PM

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Clear Channel’s digital billboards warn of earthquakes in California (My News LA)

Southland residents will be getting some prominent reminders this month to prepare for earthquakes, with preparedness messages being displayed on digital billboards as part of a partnership announced Monday. Billboard operator Clear Channel Outdoor Americas and the U.S. […]

mynewsla.com
Mon, Apr 11, 2016 at 6:47 PM

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New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates (Luxury Daily)

Clear Channel Outdoor Americas (Clear Channel), one of the world’s largest outdoor advertising companies, announced the launch of “Clear Channel Outdoor RADAR,” a new data and analytics tool designed to assist advertisers and advertising agencies with identifying and reaching their target audiences through geolocation information. […]

luxurydaily.com
Mon, Apr 11, 2016 at 6:41 PM

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Should you operate your digital signage network in-house or outsource the operation? (DSConnection)

On what basis should a network owner/operator make the decision to operate the network in-house or outsource the operation? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “To me, this comes down to a financial evaluation, based on the size of the owner’s organization. […]

digitalsignageconnection.com
Mon, Apr 11, 2016 at 2:50 PM

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The circle of victims of the digital signage software troll T-Rex is expanding (Billboard Insider)

Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. […]

billboardinsider.com
Mon, Apr 11, 2016 at 2:37 PM

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Neuroscience tags the OOH advertising sweet spot (Media Online)

Murphy is a marketing and marketing services executive for Primedia Outdoor. To back up this claim, Murphy cites the results of neurological research presented at the FEPE conference by Brendan Cook of Australian out of home company OOH!. […]

themediaonline.co.za
Mon, Apr 11, 2016 at 7:50 AM

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Fulton Center Deploys Largest Digital Signage Network in a Single U.S. Transportation Hub (DSConnection)

Opening in November 2014, the Fulton Center is the largest integrated digital signage network in a single transportation hub in the United States. The network synchronizes 44LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totalingmore than 2,100 square feet. […]

digitalsignageconnection.com
Mon, Apr 11, 2016 at 1:08 AM

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Examples of successful digital signage in hotels (Mvix)

As travelers get more tech-savvy, hotels need to expand their amenities to include digital offerings that improve the guest experience. […]

mvixdigitalsignage.com
Mon, Apr 11, 2016 at 1:07 AM

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