Billboards are the archetypal out-of-home media. Among the countless innovative OOH mediums and assets available to advertisers today, billboards stand as tall as, well, billboards. They’ve been around since the early days of outdoor advertising, and continue to be one of the most popular mediums available. […]
If they last more than two decades, most organizations would probably celebrate their 20th anniversary. When you’re best known for serving ads in bars and other places where NewAd inventory is available, however, it makes sense to celebrate at the same moment that marks the legal drinking age. That sly reference to its core market is just one of several ways NewAd plans to mark its anniversary. […]
WWF is teaming up with TINT and Exterion Media to launch an ambitious SOOH activation on the London Underground. WWF, formerly known as The World Wildlife Fund, is teaming up with TINT and Exterion Media to launch an ambitious Social-out-of-home (SOOH) activation in the London Underground as part of its Earth Hour 2016 campaign. […]
The old carpenter’s adage of “Measure twice, cut once” comes to mind when I think about the process of developing content. Our company has been producing motion graphics content, in support of digital signage for close to a decade now. The process we use has a lot of checks and balances to ensure the content that is created is both on target and on budget. […]
Recording artist and native New Yorker Alicia Keys calls her hometown a “concrete jungle where dreams are made of,” describing the constant change that defines the city. I’ve witnessed New York City’s evolution firsthand and the incredible juxtaposition of cutting-edge ideas and technologies with age-old traditions and architecture. […]
NEC Display Solutions of America, a provider of commercial LCD display and projector solutions, recently demonstrated its 1.9-mm fine-pitch direct-view LED video wall, the result of its partnership with S[quadrat], at this year's Digital Signage Expo in Las Vegas. […]
Public Health England, has launched the first ‘flushable’ posters to raise awareness of a key symptom for both bladder and kidney cancers – blood in pee. The JCDecaux interactive posters can be found at five locations: Lakeside Shopping Centre in Thurrock, Newcastle Eldon Square, Newcastle Metro Centre, London’s Brent Cross as well as the Oracle Shopping Centre in Reading. […]
Sign and Digital UK 2016 runs from April 19th to 21st in halls 17 and 18 at the NEC, Birmingham. Make sure you use the event to find your new revenue streams and get the best advice and products to grow your business. It is all there waiting for you. […]
"I believe women can do anything without limitation and that we aren't defined by our underwear." Calvin Klein's back at it again with their #MyCalvins campaign, which has had a pretty successful track record in the past. The newest campaign includes major names like Justin Bieber, Kendall Jenner, FKA twigs, Kendrick Lamar, and more. […]
Nothing brightens a dreary workday quite like branded optimism from a random nonprofit. Commuters in Chicago who haven't had their spirits crushed will get to see this firsthand, as the Joy Team's pro-happiness billboard comes to the Windy City for the first time. […]
Outdoor Advertising Association of America Exposes Digital’s Reality Problem. NEW YORK, NY–(Marketwired) – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. […]
The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held on March 31, 2016 in New Delhi. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards. […]
By using eye-tracking technology to measure the reaction of more than 1.6m shoppers, we found that almost double the number of people looked at and engaged with shop window displays if the retailer used animated, digital content instead of traditional print. […]
Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers. […]
Transport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience. […]
