The network selected BroadSign’s software platform for its depth, scalability and API, and believes BroadSign Mobile has opened the door to lasting communication with consumers once they have left the store. Viewers are driven to the mobile experience through digital signage ads using QR codes and NFC tags. […]
If you are a pub owner whether seasoned or new, consider the advantages of installing the outdoor LED Displays and win regular customers. Top 5 Utility of LED Display: Message Mobility. Outdoor LED display come with stock ticker effect that instantly catches the attention of drivers and pedestrians and give pub owners the ability to promote their offerings. […]
The digital signage industry is one of the fastest growth markets in the IT space. For example, from 2014 to 2015, the business-to-business large-format commercial display market increased from $217 million to $316 million, representing a 16.5 percent year-over-year growth rate, and outpacing the overall B2B market that grew 2.1 percent during the same period. […]
NEW YORK – Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]
Achieve better sales with digital menu boards in restaurants. Some numbers that correlate digital menu boards and sales: Overall sales gets a 3 to 5 % boost. 74% of the respondents in the survey reported a readable menu was more favored. […]
Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. […]
Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]
Smartlite panels offer HD screens, beacon technology, webcam and intelligent WiFi analytics. When a consumer registers and accesses the free Smartlite WiFi within a shopping centre their shopping behaviour and social media and internet use are observed providing Shopper Media Group clients with a better understanding of their customers so they can improve their shopping experience. […]
Monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. […]
There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. OOH is a form of advertising that reaches consumers when they are outside of their homes, for example, in public places such as billboards or commercial locations and malls. […]
In our digital age, it could be easy to dismiss outdoor advertising. But one of civilization’s oldest forms of advertising is in the midst of a major renaissance. […]
Two of the biggest organizations in out-of-home advertising, the best and brightest individual minds, and marketers from across the country converging in paradise. That’s The BIG Picture: The 2016 TAB/OAAA Out of Home Media Conference and Expo. If you’re familiar with the OOH, chances are you’ve heard of the TAB and the OAAA. […]
We’ve seen live tweets on billboards. Now it’s time for live photo streaming. Lamar Advertising will post photos from an upcoming photo shoot promoting a nonprofit in what it’s billing its first-ever live stream, though it won’t actually be video. […]
We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]
A new Lynx billboard campaign on the London Tube network features an androgynous guy with long hair and perhaps even a touch of lipstick, coupled with the confusing line: “UnGender: new Lynx grooming for men”. By comparison, UnGendered man makes even metrosexual man look like a prop forward. […]
