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Truck-mounted video screens offer mobile DOOH ad opportunities (Crain’s Cleveland)

A few weeks ago, Ads in Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place. But the company’s very first customer wanted to support another GOP candidate: All three screens displayed ads suggesting that Gov. […]

crainscleveland.com
Fri, Mar 25, 2016 at 7:41 AM

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2016 is the year for OOH to become the stand out medium of the year (Outsmart)

The building blocks have been laid over the last few years with investment in digital products, a refreshed trade marketing body, commitment to industry research, engagement with automated trading, and despite a little uncertainty pre- election, strong revenue growth throughout 2015. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 7:52 PM

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Mike Gamaroff: Digital and outdoor: time to call a truce (LinkedIn)

I saw Batman vs Superman recently, and it got me to thinking about a similar worrying trend of confrontation where the outdoor community is engaging in an all-out offensive against Digital in an effort to undermine it and claw back lost dollars. […]

linkedin.com
Thu, Mar 24, 2016 at 7:50 PM

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True story: how to chase potential patrons away from your restaurant with digitalsignage (DSToday)

This is a tale of three digital signage kiosks, one too fast and one too slow, and one that was just right.   Recently in Las Vegas for a trade show, I was on the prowl for dinner one night. Already hungry, and therefore somewhat short-tempered, and in a hurry, so even more short-tempered, I wandered through a casino that will remain nameless looking for dinner. […]

digitalsignagetoday.com
Thu, Mar 24, 2016 at 7:47 PM

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Shaun Gregory drives momentum at Exterion after Tube OOH advertising victory (Campaign Live)

Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. […]

campaignlive.co.uk
Thu, Mar 24, 2016 at 7:44 PM

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How to amplify digital campaigns by using OOH (Media Online)

Adding billboards to a social media campaign can increase reach by up to 203%, while adding billboards to a mobile app and web campaign can increase reach by as much as 303%, according to a 2013 Posterscope US study. Adding out of home media to a campaign can increase reach by up to 300%. Here are four ways that OOH can amp up the effects of a digital campaign: 1. […]

themediaonline.co.za
Thu, Mar 24, 2016 at 7:27 PM

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Brandalism OOH campaign asks ad agency staff to ‘switch sides’ to fight inequality (PRWeek)

Brandalism, the anti-advertising movement, has installed posters outside ad agencies calling on staff to "switch sides" and use their skills to fight inequality and poverty. The posters were installed without permission on bus stop shelters near the London offices of Abbott Mead Vickers BBDO, J Walter Thompson and Ogilvy & Mather, as well as TBWA in Manchester. […]

prweek.com
Thu, Mar 24, 2016 at 7:21 PM

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Outdoor ad association attacks digital’s weaknesses in new report (Marketing Dive)

Dive Insight: Is digital advertising vulnerable? In the report, the OAAA directly attacks digital advertising as not living up to its billing or deserving of its rapid growth. Ad blocking has become a particularly hot button issue for the industry in the last year, with estimates from OAAA's report suggesting a whopping 40% of the world's consumers are using the technology. […]

marketingdive.com
Thu, Mar 24, 2016 at 7:19 PM

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OOH remains the flexible canvas for which a guaranteed audience is never too far away (Outsmart)

The Out of Home market continues to be one of the most robust and predictably exciting sectors in our industry. Other channels continually compete for share of attention and media time, so are regularly adjusting themselves to new audience behaviours though are frequently distracted by this, often responding to behaviour rather than shaping it. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 6:34 PM

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Contrary to other media channels, OOH is not intrusive (Outsmart)

It doesn’t force attention; it has to capture it based on pure creative merit. Lloyds Bank has succeeded in this by connecting with some incredibly powerful human emotions, and in a refreshingly unsentimental fashion. These images have stuck with me, and I congratulate adam&eve DDB for their ability to use a simple, classic OOH format to such evocative effect. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 6:31 PM

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OOH may be the oldest medium, yet it has shown remarkable resilience in reinventing itself (Outsmart)

Out of Home’s ability to deliver communications to people at the right time, in the right place & right mind-set is as relevant as ever to advertisers. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 6:26 PM

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Digital Signage Expo meets the Society of Experiential Graphic Design (LinkedIn)

For the second time in as many years, the Society of Experiential Graphic Design (SEGD)—an organization evangelizing and educating architectural, digital signage, experiential design, environmental design, and other communities on how to create experiences that connect people to place—joined the Digital Signage Expo (DSE) to provide a unique set of educational presentations/discussions to DSE attendees. […]

linkedin.com
Thu, Mar 24, 2016 at 5:30 PM

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16:9: InfoComm16 Gets European Help For Las Vegas Digital Signage Summit

Florian Rotberg speaking at a 2015 European conference The big pro AV trade show InfoComm has for several years had some sort of digital signage educational conference running ahead of the exhibit hall opening, and there will be another one this year – with a European twist. […]

sixteen-nine.net
Thu, Mar 24, 2016 at 12:38 PM

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How digitalsignage improves comms and entertainment for Melbourne City FC (AV Interactive)

Following the acquisition in 2014 by City Football Group, reliable local and global communication became a key focus for the club, with the Melbourne office requiring regular dialogue with City Football Group’s offices in London and Manchester in the UK and NYCFC in the US. […]

avinteractive.com
Thu, Mar 24, 2016 at 7:45 AM

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8 Things Casinos Do Better (Including Digital Signage) (SPI)

Why do they have such high engagement? Optimal advertising placement. Casinos have watched and learned the best places to mount digital screens in their establishments for the highest engagement. […]

specializedproductions.com
Thu, Mar 24, 2016 at 7:38 AM

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