Radio and out-of-home will increase only slightly, from $14.1bn to $14.2bn in the case of the former, from $7.5bn to $7.9bn for the latter. NEW YORK: Despite the quadrennial boost of the Olympics and a presidential election, US advertising expenditure will grow more slowly in 2016 than previously expected, according to eMarketer. […]
Sign Expo 2016 comes to Orlando, with four days of educational sessions, keynotes, and a packed exhibition hall. As an added bonus, both Roland’s ImagiNATION 2016 and Durst’s Retail 2020 are colocated with this year’s Sign Expo. The International Sign Association’s (ISA) Sign Expo 2016 comes to its East Coast residence at the Orange County Convention Center in Orlando. […]
UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and eventually will include related advertising. […]
The mainstream sign industry’s biggest trade show, Sign Expo, will be trying once again later this month to expand its reach into the digital signage business, with another “dynamic digital park” and a handful of conference speakers. The International Sign Association people have been trying this for a few years now, and it just doesn’t seem to be catching on. […]
Warrenton, VA – The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that it has awarded its 2016 Geri Wolff Scholarship to Savannah McNulty, a third-year student at the Savannah College Art & Design. Ms. […]
One of things that was confusing me a little bit when I walked around some display company booths a couple of weeks ago at Digital Signage Expo was the different names getting applied to indoor LED display walls. I’ve tended to call them fine pixel pitch LED walls, or just indoor LED. […]
A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other night by cutting a deal on the US reality TV show Shark Tank. Vengo Labs co-founders Brian Shimmerlik and Steven Bofill wangled a $2 million deal with a pair of the show’s “Shark” investors, Kevin O’Leary and Lori Greiner. […]
Out-of-home media will continue to increase, rising $7.50 billion this year from $7.31 in 2015. While TV still has the largest share of media spending -- 36.8% to digital media’s 35.8% -- this is projected to change next year with digital media surpassing TV. eMarketer says in 2017, total digital media spending will get to $77.37 billion; with TV advertising spending at $72.01 billion. […]
In a media first, expense management experts Concur are running a reactive digital Out of Home campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots – including Canary Wharf, Brick Lane and Spitalfields. […]
Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The auto maker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. […]
Everyday, over one hundred thousand vehicles drive through the Lincoln Tunnel, the only major river-crossing linking Midtown Manhattan to New Jersey. Centered on the Lincoln Tunnel Helix to both eastbound and westbound traffic lies Branded Cities Network's newest digital spectacular. […]
Coming to a bus stop near you: giant, iPad-like touch screens that are interested in your opinions. Public radio station WBUR installed the attention-grabbing interactive displays at five bus kiosks in heavily trafficked areas around Boston on Wednesday. […]
'Would you treat your child's broken arm with heroin?' new national ad campaign asks. A heroin addiction can start in the most innocent of places, not under a bridge, but in the dentist’s chair or pediatrician’s office. As noted in H&HN’s previous coverage, there is an opioid epidemic raging across the U.S., killing thousands of Americans every day. […]
The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’. […]
Billboards will only be displayed on the outskirts of Ha Noi and the Culture and Sports Department will not grant billboard licences in the city centre this year. Last year city authorities detected more than 15,000 illegal outdoor advertisements, among the 65,000 outdoor advertising billboards across the city. About 6,000 of these advertising violations have yet to be addressed. […]
