Do you know how to effectively make use of digital signage? The answer seems simple: by displaying eye-catching and interesting content. However, many users find it challenging to produce digital signage content that fits the bill. […]
The company behind the recent Digital Signage Expo says DSE set new records for attendees and floor space, and also saw a critical bump in the number of end-users walking the aisles. […]
Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, sets all-time records in attendance and exhibit space. […]
Guest Post: Jennifer Davis, Planar Systems Getting the most out of technology often requires learning some new techniques and ideas. When photography was first invented, people would need to stand still for minutes to capture a portrait, instead of the hours it took for a painter. When moving pictures were new, actors had to learn how to emote for the camera without using any words or sounds. […]
The four public outdoor companies were valued at 3.7 times gross revenue and 13.1 times cashflow at March 31, 2016. Lamar leads the group at a valuation of 5.8 times revenue and 13.9 times cashflow. Insider attributes this to the fact that Lamar has the highest margins of the group and is the least reliant on short-term transit and airport advertising contracts. […]
Dust off your lucky cap (and maybe that well-used foam finger), grab your friends and fam’, and head to the ballpark because baseball season is back! Even though there are 162 games on the schedule, nothing compares to MLB Opening Week festivities, when baseball stands fill to max capacity with anxious fans awaiting that first crack of the bat. […]
JCDecaux Latin America/Corameq, which are 85% owned by global outdoor advertising company JCDecaux SA, have finalised the acquisition of 100% of the Latin America business of OUTFRONT Media Inc, a group which operates in the large format and bus advertising segment, as well as in street furniture. […]
A breakup makes sense because of the sheer value of the many divisions under the iHeart umbrella. Troubled as it may be, iHeart enjoys a wealth of assets. Just what their actual value might be in a sell-off would depend on a lot of factors. […]
Perhaps outdoor, direct mail or experiential should be looked at for possible new ways of reaching consumers? I mention these suggestions simply because so much of the feedback from the digital media industry is to just keep on ploughing away at display. That's probably fine to protect the status quo and, by getting more targeted and relevant, stop more people blocking ads. […]
At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back. Suresh Balakrishna, CEO South Asia and Middle East at Kinetic Worldwide moderated the panel discussion which included names like Dr. […]
The city of Vancouver is looking into a huge electronic billboard on a boat that’s making the rounds of False Creek. “The city is looking at its authority to act in respect to the digital sign given the jurisdiction of the federal government over navigation and shipping in False Creek and English Bay,” the city said in a statement, noting that it’s received several calls from residents. […]
Digital Signage Expo 2016 ended almost a week ago but here at the office, we’re still thinking (and talking) about the cool stuff we saw. And we’re also still recovering from the overwhelming sensory assault of walking a show floor covered with a dizzying array of displays. […]
Liverpool John Lennon Airport has continued its partnership with Media Agency Group with a new multi-format outdoor advertising campaign. Adverts are currently on show across Merseyside promoting Vueling Airlines’ value flights from the airport to Barcelona. The high volume campaign includes out of home formats and transport advertising. […]
This year, Clear Channel challenged advertisers to tease the nation on April Fools’ Day via our Adshel Live national network. We offered brands the chance to deliver a unique April Fools’ campaign across 500 digital screens, delivering up to 600,000 plays and 1,000,000 impressions. No joke! […]
We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club's Media:Now conference. As with other parts of the media industry, agencies are experiencing transformative change. […]
