Consider most business travelers spend an average of 90 minutes in the airport on a given trip. To advertisers, that's a captive audience with a considerable amount of "dwell time," meaning the time spent simply waiting, passing through security or sitting in an airport terminal waiting to take off. […]
Implications for Out-of-Home Media: There’s an arms race currently underway in the out-of-home media space to ramp up measurement and analytics in an effort to align outdoor’s capabilities more closely with that of online media. Clear Channel, Outfront Media, Exterion Media, oOh! Media, and JCDecaux have all announced new tools and partnerships to measure out-of-home audiences. […]
The latest IHS Digital Signage & Professional Displays Market Analysis – this one tied to Q1 2016 – says the slowdown in the economies of China, Latin America, and Eastern Europe actually shrunk the digital signage and professional display market by 3%, year on year, in 2015. But the market is coming around and is expected to grow by 2.9% in 2016, at 12.2 million. […]
Hong Kong International Airport is one of the busiest international airports in the world with 68.5 million passenger traffic and 406,020 flight movements in 2015. JCDecaux has been managing advertising sales concession of Hong Kong International Airport since its opening in 1998. […]
NEW YORK – PATTISON Onestop, a Digital Out-of-Home (DOOH) advertising company in Canada, has joined the Digital Place Based Advertising Association. DPAA members help brands connect to consumers on-the-go and at targeted locations. […]
A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]
Like its counterpart in New York, London Digital Signage Week includes events for retail, employee communications, digital out of home and of course digital signage. […]
“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive. […]
LONDON: Consumers who engage with out-of-home advertising (OOH) often go on to use their smartphones to connect with brands directly, a new study has found. Outsmart, the marketing body for the out-of-home industry in the UK, claimed that OOH activity leads to a 17% uplift in smartphone brand actions, or search queries that include the name of a brand or a campaign tagline. […]
The OOH industry has logged an 11 per cent jump in April earnings, hurtling past last year’s $49.5 to a net revenue of $55.3m. The Outdoor Media Association (OMA) posted the double digit growth, coming on the back of the first quarter of 2016’s stellar 18 per cent revenue spike. […]
NEW YORK – A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]
NEW YORK – An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order to cater ads to specific consumers, and U.S. Sen. Charles Schumer wants federal officials to investigate if the practice is legal. […]
The Citizens Advertising Takeover Service (CATS) is raising money to replace every ad in a London Underground station with pictures of cats. "Wouldn’t it be great not to worry about the holiday we can't afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good," the group writes on its Kickstarter page. […]
Businesses tend to over-prioritize technology spend while neglecting to invest in content strategy. These businesses have it backwards. The goal of digital signage is engagement. […]
Our Adshel Effect research has been looking at the value and effectiveness of street furniture both in a single channel campaigns and in campaigns with other media, understanding that street furniture plays a different role when paired with different media due to the way they are each consumed. […]
